Law & Advertising
Law & Advertising

Author: Dean K. Fueroghne

Publisher: Rowman & Littlefield

Published: 2017-03-01

Total Pages: 398

ISBN-13: 1442244895

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In this lively, entertaining, and informative book, Dean K. Fueroghne guides readers through the complex laws governing the creation of advertising, illuminating a heavily regulated arena at the intersection of free enterprise and consumer protection. Is it acceptable to use images of real people, famous or not? Can Nike talk about Adidas in its promotional campaign? When can money be shown? What constitutes puffery, or deceptive truth, or bait-and-switch advertising? What are the specific rules pertaining to professional businesses, political advertising, or the marketing of alcohol or tobacco? What is the difference between copyright and trademark? Fueroghne answers these questions and more as he covers the complex laws relevant to advertising in all its guises. In addition to discussing specific cases, he explains the reasoning behind the court’s decisions and how it affects the business of advertising. Students of strategic communication as well as advertising professionals—from agency account executives and copywriters to art directors and freelance designers—will learn to anticipate when proposed advertising may cause legal problems and how to avoid costly mistakes. Advertising lawyers will also appreciate the book as a handy reference that gathers in one place the many disparate laws affecting marketing and promotion in the United States today.

Advertising & Marketing Law
Advertising & Marketing Law

Author: Rebecca Tushnet

Publisher:

Published: 2020-08

Total Pages: 814

ISBN-13:

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This is a casebook on advertising and marketing law. While we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman ([email protected]) and he will email you a PDF at no extra cost.

The Oxford Handbook of Law, Regulation and Technology
The Oxford Handbook of Law, Regulation and Technology

Author: Roger Brownsword

Publisher: Oxford University Press

Published: 2017-07-24

Total Pages: 1342

ISBN-13: 0191502235

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The variety, pace, and power of technological innovations that have emerged in the 21st Century have been breathtaking. These technological developments, which include advances in networked information and communications, biotechnology, neurotechnology, nanotechnology, robotics, and environmental engineering technology, have raised a number of vital and complex questions. Although these technologies have the potential to generate positive transformation and help address 'grand societal challenges', the novelty associated with technological innovation has also been accompanied by anxieties about their risks and destabilizing effects. Is there a potential harm to human health or the environment? What are the ethical implications? Do this innovations erode of antagonize values such as human dignity, privacy, democracy, or other norms underpinning existing bodies of law and regulation? These technological developments have therefore spawned a nascent but growing body of 'law and technology' scholarship, broadly concerned with exploring the legal, social and ethical dimensions of technological innovation. This handbook collates the many and varied strands of this scholarship, focusing broadly across a range of new and emerging technology and a vast array of social and policy sectors, through which leading scholars in the field interrogate the interfaces between law, emerging technology, and regulation. Structured in five parts, the handbook (I) establishes the collection of essays within existing scholarship concerned with law and technology as well as regulatory governance; (II) explores the relationship between technology development by focusing on core concepts and values which technological developments implicate; (III) studies the challenges for law in responding to the emergence of new technologies, examining how legal norms, doctrine and institutions have been shaped, challenged and destabilized by technology, and even how technologies have been shaped by legal regimes; (IV) provides a critical exploration of the implications of technological innovation, examining the ways in which technological innovation has generated challenges for regulators in the governance of technological development, and the implications of employing new technologies as an instrument of regulatory governance; (V) explores various interfaces between law, regulatory governance, and new technologies across a range of key social domains.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Books in Series
Books in Series

Author:

Publisher:

Published: 1985

Total Pages: 1858

ISBN-13:

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Vols. for 1980- issued in three parts: Series, Authors, and Titles.

The SAGE Guide to Key Issues in Mass Media Ethics and Law
The SAGE Guide to Key Issues in Mass Media Ethics and Law

Author: William A. Babcock

Publisher: SAGE Publications

Published: 2015-03-23

Total Pages: 1069

ISBN-13: 1506317278

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The SAGE Guide to Key Issues in Mass Media Ethics and Law is an authoritative and rigorous two-volume, issues-based reference set that surveys varied views on many of the most contentious issues involving mass media ethics and the law. Divided into six thematic sections covering information from contrasting ethical responsibly and legal rights for both speech and press, newsgathering and access, and privacy to libelous reporting, business considerations, and changing rules with social media and the Internet, the information in this guide is extremely relevant to a variety of audiences. This guide specifically focuses on matters that are likely to be regular front-page headlines concerning topics such as technological threats to privacy, sensationalism in media coverage of high-profile trials, cameras in the courtroom, use of confidential sources, national security concerns and the press, digital duplication and deception, rights of celebrities, plagiarism, and more. Collectively, this guide assesses key contentious issues and legal precedents, noting current ethical and legal trends and likely future directions. Features: Six thematic sections consist of approximately a dozen chapters each written by eminent scholars and practitioners active in the field. Sections open with a general Introduction by the volume editors and conclude with a wrap-up “Outlook” section to highlight likely future trends. Chapters follow a common organizational outline of a brief overview of the issue at hand, historical background and precedent, and presentation of various perspectives (pro, con, mixed) to the issue. “See also” cross references guide readers to related chapters and references and further readings guide users to more in-depth resources for follow-up. This reference guide is an excellent source for the general public, students, and researchers who are interested in expanding their knowledge in mass media and the ethics and law surrounding it.

Legal and Ethical Issues in the Media
Legal and Ethical Issues in the Media

Author: Timothy Dwyer

Publisher: Bloomsbury Publishing

Published: 2017-09-16

Total Pages: 168

ISBN-13: 0230392636

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We live in a world of proliferating media devices, social media usage, media convergence and mobility. In a culturally diverse world, the globalisation of media calls for a comparative understanding of the legal and ethical issues that are confronting the user and the practitioner in his unique social context. Legal and Ethical Issues in the Media offers a concise and much-needed discussion of the social issues and ramifications of media interaction around the world. Using different national examples, and an accessible style, Dwyer explores key frameworks and concepts that will engage and challenge the contemporary reader's ideas about media practice. Legal and Ethical Issues in the Media foregrounds the rapidly changing media and communications industries and offers: - Accessible and contemporary discussion of key ethical and legal concepts for the student beginning his or her media career - Overviews of crucial ethical frameworks for understanding responsible media practice - Comparisons of international legal and media systems - Key examples of traditional and new media - Brief summaries of complex areas of media law, regulation and policy

Chronology of Twentieth-Century History: Business and Commerce
Chronology of Twentieth-Century History: Business and Commerce

Author: Frank N. Magill

Publisher: Routledge

Published: 2014-04-23

Total Pages: 767

ISBN-13: 1134264623

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First Published in 2004. Volume II provides the hard facts and the history behind the headlines; significant 20th-century events in the evolution of all aspects of business and commerce are described in chronologically-arranged articles. The text of each article is divided into two sections: Summary of the Event describes the event itself and the circumstances leading up to it, and Impact of the Event analyzes the influence of the event on the evolution of business practice or on a major industry in both the short and long terms. Each article concludes with a fully annotated Bibliography.