LED Lighting Product Development and Marketing Strategies
Author: 范嫣
Publisher:
Published: 2018
Total Pages:
ISBN-13:
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Author: 范嫣
Publisher:
Published: 2018
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Anne T. Coughlan
Publisher:
Published: 2017
Total Pages: 5
ISBN-13:
DOWNLOAD EBOOKThis case looks at a new start-up company, d.light Design, as it was seeking to go to market in India with its solar-powered LED lamps in 2009. Sam Goldman, founder and chief customer officer of d.light, was in New Delhi, India; his business-school friend and co-founder Ned Tozun was in China, the site of the company's manufacturing plant. One of the key decisions Goldman and Tozun needed to make was whether d.light should focus on just one distribution channel in India, or multiple channels. The startup had limited capital, so it needed to get the distribution question right to generate revenue quickly. The case thus combines an entrepreneurial problem with an emerging-market, or bottom-of-the-pyramid, channel design challenge. This case does not focus on product design or manufacturing challenges but rather on questions of - The constraints d.light faced in creating an aligned distribution channel. These constraints can have legal, environmental, and/or managerial foundations - Demand-side misalignments in the channel structure that will occur if d.light chooses one or another of the considered channels in the case, namely, (a) the RE (rural entrepreneur) channel, (b) the village retailer channel, or (c) the centralized shops channel - What mix of channels--or what single channel--d.light should focus on in the Indian market - The financial return possible based on d.light's current cost structure and overhead expenditures in India - Assess channel benefit demand intensities for chosen target market segments - Assess channel alignment constraints that can limit the channel designer's ability to optimize the channel to meet identified end-user demands for channel benefits - Use these ideas to defend a choice of one or more possible channel structures as appropriate parts of a company's overall channel system - Analyze financial opportunity in this situation, given cost parameters and possible market penetration estimates.
Author: Ted London
Publisher: FT Press
Published: 2011
Total Pages: 289
ISBN-13: 0137047894
DOWNLOAD EBOOKThis book shares proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its “second-generation” techniques reflect crucial lessons learned by “BoP” pioneers: lessons that dramatically increase the likelihood of success.
Author: Bush Wes
Publisher:
Published: 2019-05
Total Pages: 276
ISBN-13: 9781777119317
DOWNLOAD EBOOK"Product-Led Growth is about helping your customers experience the ongoing value your product provides. It is a critical step in successful product design and this book shows you how it's done." - Nir Eyal, Wall Street Journal Bestselling Author of "Hooked"
Author: Ted London
Publisher: FT Press
Published: 2011-08-18
Total Pages: 1296
ISBN-13: 0132808544
DOWNLOAD EBOOK3 extraordinary books show how to build “bottom of the pyramid” businesses that are sustainable, scalable, and profitable! Three remarkable books help you overcome the pitfalls of “bottom of the pyramid” business, learn from the pioneers’ successes and failures, and build “BoP” businesses that are sustainable, scalable, and consistently profitable! In Entrepreneurial Solutions for Prosperity in BoP Markets: Strategies for Business and Economic Transformation, Eric Kacou shows how to escape the “survival trap” that keeps many BoP businesses small, inefficient, and unprofitable. Drawing on his unique on-the-ground experience in Africa’s most challenging business environments, Kacou identifies new business models, operational techniques, and leadership approaches that can help BoP businesses grow rapidly and successfully. In Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value, Ted London and Stuart L. Hart share proven, “on-the-ground” insights for building “Base of the Pyramid” businesses that really are sustainable and green, really will help alleviate social ills, and really can scale. Finally, in Capitalism at the Crossroads: Next Generation Business Strategies for a Post-Crisis World, Third Edition, Hart offers an up-to-the-minute primer on sustainable business for today’s executives, practical insights into what’s working and what isn’t, and expert insights for crafting and executing your company’s optimal sustainability strategy. From world-renowned leaders in successful bottom-of-the-pyramid business innovation, including Ted London, Stuart L. Hart, and Eric Kacou.
Author: Randall Whitehead
Publisher: Routledge
Published: 2021-08-12
Total Pages: 263
ISBN-13: 1000383369
DOWNLOAD EBOOKBeautiful Light by internationally acclaimed lighting designer Randall Whitehead and lighting industry expert and educator Clifton Stanley Lemon is a combination of idea book, design resource, and product guide. It explores the transition in residential lighting from incandescent light sources to LEDs, and how to apply LED lighting with great success. It begins with the fundamental characteristics of light, including color temperature, color rendering, and spectral power distribution, and how LEDs differ from older light sources. Combining innovative graphics with the enduring design principles of good lighting, the book explains how to design with light layers, light people, and balance daylight and electric light. Every room of the house, as well as exterior and garden spaces, is addressed in 33 case studies of residential lighting with LEDs, with a wide variety of lighting projects in different styles. Showcasing over 200 color photographs of dramatic interiors beautifully lit with LEDs, and clear, concise descriptions of design strategies and product specifications, Beautiful Light helps both professionals and non-professionals successfully navigate the new era of LEDs in residential lighting.
Author: Mario Glowik
Publisher: Walter de Gruyter GmbH & Co KG
Published: 2016-03-07
Total Pages: 397
ISBN-13: 3110439883
DOWNLOAD EBOOKThis textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, Eclectic Paradigm, Uppsala, Network, and International New Venture concepts. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained and illustrated in the book. Relevant market entry strategies, such as franchising, contract manufacturing, joint ventures, and others are explained and categorized in light of crucial determinants of international business decision making: hierarchical control of operations, the firm’s proximity to the foreign market, the investment risk, and the factor of time. What makes this textbook novel and unique? Its framework combines theories and market entry strategies: each topic is applied to authoritative, real-life business case studies. Complex issues are explained in a manner that results in understanding. Various illustrations and tables help the reader comprehend the point being discussed. The case study focus on Asian firms delivers interesting insights into modern high-technology industries and changing global business dynamics. Market Entry Strategies serves as a vital source for internationally oriented bachelor, master, and MBA programs with strategy, marketing, and management lecture modules. Consequently, this publication is highly recommended for students and scholars; but it is also useful for business practitioners seeking to gain competitive advantages in international business. About the Author Mario Glowik teaches Bachelor, MBA and Master courses in Strategic management, International management, Strategic management in China and Europe, and International and Asian business at Berlin School of Economics and Law in Berlin. Find out more about Professor Glowik and the second edition of his Textbook Market Entry Strategies on Youtube!
Author: Barin N. Nag
Publisher: Rylan Books
Published:
Total Pages: 552
ISBN-13: 1607978741
DOWNLOAD EBOOKAuthor: Todd Olson
Publisher: John Wiley & Sons
Published: 2020-09-23
Total Pages: 272
ISBN-13: 1119660874
DOWNLOAD EBOOKA playbook on product-led strategy for software product teams There's a common strategy used by the fastest growing and most successful businesses of our time. These companies are building their entire customer experience around their digital products, delivering software that is simple, intuitive and delightful, and that anticipates and exceeds the evolving needs of users. Product-led organizations make their products the vehicle for acquiring and retaining customers, driving growth, and influencing organizational priorities. They represent the future of business in a digital-first world. This book is meant to help you transform your company into a product-led organization, helping to drive growth for your business and advance your own career. It provides: A holistic view of the quantitative and qualitative insights teams need to make better decisions and shape better product experiences. A guide to setting goals for product success and measuring progress toward meeting them. A playbook for incorporating sales and marketing activities, service and support, as well as onboarding and education into the product Strategies for soliciting, organizing and prioritizing feedback from customers and other stakeholders; and how to use those inputs to create an effective product roadmap The Product-Led Organization: Drive Growth By Putting Product at the Center of Your Customer Experience was written by the co-founder and CEO of Pendo—a SaaS company and innovator in building software for digital product teams. The book reflects the author’s passion and dedication for sharing what it takes to build great products.
Author: Ron Lenk
Publisher: John Wiley & Sons
Published: 2017-04-03
Total Pages: 314
ISBN-13: 1119165318
DOWNLOAD EBOOKThe essential how-to guide to designing and building LED systems, revised and updated The second edition of Practical Lighting Design with LEDs has been revised and updated to provide the most current information for developing light-emitting diodes products. The authors, noted authorities in the field, offer a review of the most relevant topics including optical performance, materials, thermal design and modeling and measurement. Comprehensive in scope, the text covers all the information needed to design LEDs into end products. The user-friendly text also contains numerous drawings and schematics that show how things such as measurements are actually made, and show how circuits actually work. Designed to be practical, the text includes myriad notes and illustrative examples that give pointers and how-to guides on many of the book's topics. In addition, the book’s equations are used only for practical calculations, and are kept at the level of high-school algebra. This thoroughly expanded second edition offers: New chapters on the design of an LED flashlight, USB light, automotive taillight, and LED light bulbs A practical and user-friendly guide with dozens of new illustrations The nitty-gritty, day-to-day engineering and systems used to design and build complete LED systems An essential resource on the cutting-edge technology of Light-Emitting Diodes Practical Lighting Design with LEDs helps engineers and managers meet the demand for the surge in usage for products using light-emitting diodes with a practical guide that takes them through the relevant fields of light, electronic and thermal design.