Leading Edge Marketing
Leading Edge Marketing

Author: Veronica A. Williams

Publisher: Business Expert Press

Published: 2014-03-15

Total Pages: 249

ISBN-13: 1606496077

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This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver “must-have” solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. It is a comprehensive guide to deliver a winning solution—from concept to profit.

Leading Edge Marketing Research
Leading Edge Marketing Research

Author: Robert J. Kaden

Publisher: SAGE

Published: 2011-11-09

Total Pages: 505

ISBN-13: 1412991315

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Designed for advanced business students, marketing research academics, practitioners and consultants Leading-Edge Marketing Research provides guidance on how to master, apply, and disseminate knowledge of recent innovative developments in marketing research.

Marketing to Leading-edge Baby Boomers
Marketing to Leading-edge Baby Boomers

Author: Brent Green

Publisher: Paramount Market Publishing

Published: 2006

Total Pages: 356

ISBN-13: 9780976697350

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By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Cutting-edge Marketing Analytics
Cutting-edge Marketing Analytics

Author: Rajkumar Venkatesan

Publisher: Pearson Education

Published: 2015

Total Pages: 321

ISBN-13: 0133552527

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Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Leading Edge Marketing Research
Leading Edge Marketing Research

Author: Robert J. Kaden

Publisher: SAGE Publications

Published: 2011-11-09

Total Pages: 505

ISBN-13: 1452285780

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This book explores new and leading edge marketing research approaches as successfully practiced by visionaries of academia and the research industry. Ideal as either a supplementary text for students or as a guidebook for practitioners, this book showcases the excitement of a field where discoveries abound and where researchers are valued for solving weighty problems and minimizing risks. The authors offer rich, new tools to measure and analyze consumer attitudes, combined with existing databases, online bulletin boards, social media, neuroscience, radio frequency identification (RFID) tags, behavioral economics, and more. The reader will profit from the numerous contemporary case studies that demonstrate the key role of marketing research in corporate decision-making.

Cutting Edge Advertising
Cutting Edge Advertising

Author: Jim Aitchison

Publisher: FT Press

Published: 2012-12-11

Total Pages: 596

ISBN-13: 0133412334

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Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

R.E.D. Marketing
R.E.D. Marketing

Author: Greg Creed

Publisher: HarperCollins Leadership

Published: 2021-06-08

Total Pages: 289

ISBN-13: 140022330X

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Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Face of Evil
Face of Evil

Author: George Morris De'Ath

Publisher: Bloomsbury Publishing

Published: 2021-02-11

Total Pages: 301

ISBN-13: 180024584X

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If you play games with a killer... you can't afford to lose. Looking for a subject for her book about evil, Lydia Tune travels to the infamous Mortem Asylum in seedy Decanten City. Her target is Jason Devere, a death row serial killer notorious for his precise and grotesque murders. Lydia is beautiful, ruthless and manipulative – she always gets what she wants. She knows the only way to get Jason to speak is to engage him in a dangerous battle of wits. Local detective and old friend Alex Gilbey warns her off the case, but he has no idea just how far Lydia will go to court darkness. The more Lydia digs into Jason's story, the clearer it becomes that there is a bigger story to uncover. But the problem with playing with killers is that they never play nice... A glittering and suspenseful debut psychological thriller, Face of Evil is impossible to put down. What readers are saying about Face of Evil: 'Dark and mysterious... The stuff nightmares are made of. The atmosphere of the book set me on edge before the story actually began... This is a spine-tingling and pacey read with twists and turns I didn't see coming. The ending is excellent and a rollercoaster ride of revelations. Very enjoyable' 4* reader review 'There were creepy, tense, and twisty moments that I really enjoyed. If you like thrillers that involve asylums, serial killers and stories that grab you right away, you need to read this book' 3* reader review 'I really enjoyed this thriller... I could not put it down' 4* reader review 'Fantastic read. I have been completely unable to put this one down. I cannot wait to read more by this author' 5* reader review 'The author outdid himself on this one. The gore. The way it's written. It's just great! One of my favourites' 4* reader review 'Not suitable for the faint of heart. Face of Evil is one of the most intense books I have read in a long time – but I love a book that can consume me so completely... I loved every wakeful moment I spent with this book. This book is gory and intense and perfect for anyone who enjoys a bone-chilling horror mystery. Do I recommend this book – only if you are open to a brilliantly evil tale with a twist that will leave you unable to sleep for days on end' 4* reader review

100 Great Marketing Ideas
100 Great Marketing Ideas

Author: Jim Blythe

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2009-11-28

Total Pages: 210

ISBN-13: 9814312037

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Are you looking for a great idea or some inspiration to make your marketing more effective and cutting edge? This book contains 100 great marketing ideas, extracted from the world’s best companies. Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each marketing idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that killer application.

Leading From the Edge
Leading From the Edge

Author: Annmarie Neal

Publisher: Association for Talent Development

Published: 2013-09-05

Total Pages: 224

ISBN-13: 1607285622

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The old model of globalization—including offshoring to save money—no longer applies. Globalization now means you can better position your company for innovation and growth. To be a global leader, you must change and lead from the edge. Every day as a global leader seems to be a paradox: balancing the needs of daily operations while creating conditions that drive success in the future. Rather than try to resolve that paradox, this book helps you think about how to live within it, by developing essential traits and hearing from leaders who succeed globally. Learn from seven top executives how they shifted from individual thinkers to leading and growing organizations in an ever-changing economy. Learn the specific traits and model for business professionals to emulate and achieve success in global business enterprises. Get the on-the-ground, common-sense advice that has been applied by today’s successful global executives.