New in Paperback! An inspired resource for creating excellent layouts Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business.
Layout Workbook is one of five volumes in Rockport's series of practical and inspirational workbooks that cover the fundamental areas of the graphic design business. In the original, 2005 edition, author Kristin Cullen tackled the often perplexing job of nailing down a layout that works. In the new edition, with a new cover and new look, Dennis Puhalla (author of Rockport's Design Elements: Form and Space) will refresh and update the text, case studies, and imagery. More than a collection of great examples of layout, this book is an invaluable resource for students, designers, and creative professionals who seek design understanding and inspiration. The book illuminates the broad category of layout, communicating specifically what it takes to design with excellence. It also addresses the heart of design-the how and why of the creative process. In Layout Workbook, the subject is approached with a series of step-by-step fundamental chapters (a "how-to" of layout) addressing topics such as The Function of Design, Inspiration, The Design Process, Intuition, Structure and Organization, The Interaction of Visual Elements, Typography, and Design Analysis. The book offers inspirational quotations and a unique, progressive design that truly reflects its content.
Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.
DIVPublication Design Workbook is packed with information regarding the ins and outs of publication design. The media featured includes magazines, literature systems, newsletters, exhibition catalogs, annual reports, newspapers, and retail catalogs. Both current and historical approaches are provided to give readers a complete background on design style, application, and techniques involved in creating effective publications. Readers will develop a clear understanding of publication design through a comprehensive and accessible workshop-style format. Fundamentals of form and content are included, along with diagrams to further textual understanding. This is the most complete book for designers on applied publication design principles combined with an awe-inspiring collection of the best work from around the world. /div
Information Design Workbook, Revised and Updated takes a methodical, yet comprehensive, approach to conveying the fundamentals of effective, innovative information design by examining history, theory, criticism, technology and media, process, method, and practice. With several new case studies and the latest approaches, you'll learn how to create visually compelling and meaningful graphics. Opening with a very brief history followed by an instructive breakdown of the discipline, get an intimate understanding of the complexities of crafting information designto effectively improve communication both functionally and aesthetically. You'll learn every aspect of the discovery process, including how to work within your client's business structure, create a project timeline, identify and prioritize possible audiences, construct a creative brief, and explore personas (user profiles) and scenarios. Then, explore best practices and get practical tips on creating planning documents and testing your design. An overview of key design principles—including color, type styling, structure, and graphic elements—shows you how to apply these basic tools to develop powerful information design solutions. A wide range of case studies from premier design firms around the world illustrate how all the complex considerations and techniques outlined in the first half of the book come into play. The author critiques and explains why each design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?). The case studies include cutting edge examples of printed matter, information graphics, interactive experiences, environmental design, as well as experimental projects. Using these principles and methods as a foundation and the real-world examples as a springboard, you can learn to execute well-crafted, functional, and aesthetically beautiful information design.
From the meanings behind colors to working with color in presentations, Color Design Workbook provides you with the information needed to effectively apply color to design work. Since color is such an important part of graphic design, designers need the most up-to-date, as well as the most fundamental, information on the subject to have the tools needed to use color effectively. The Color Design Workbook, New, Revised Edition explains the meanings behind colors, working with color in presentations, and loads more. This guide book provides you with the vital information needed to creatively and effectively apply color to your own design work. You will also receive guidance on talking with clients about color and selling color ideas, and you'll also learn the science behind color theory. Case studies are included to show the effects some color choices had on both their clients and consumers. So why wait any longer? Become a color expert now!
The Graphic Design Reference & Specification Book is a must-have sourcebook for every designer—amateur of professional. Completely practical with only the most needed information, this valuable book provides designers with all the little details that can make or break a design, such as: How much space to leave in the gutter when designing barrel folds How to layout a template for a box, and the ratios of each part Metric conversion charts Copyright and trademark standards Proofreaders' symbols Image file formats Standard camera formats and sizes Finding the best scanning resolution Type basics and terminology Guide to printing processes Paper usage guide Standard binding types Process color finder Proofing methods Standard envelope sizes in the USA, Europe, Canada and Asia And much more. Take thisreference everywhere you go for details on all the things you can never find but need to know when designing. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
Record your notes and insights about your Human Design in this Workbook (Journal / Diary)! The Workbook guides you through the different elements of your chart along common Human Design principles and offers you a lot of free space and reflection questions to write down content and thoughts. Working with this Workbook assumes that you know your own Human Design Chart, which you can generate for free online at various portals. It also requires that you work with information sources that explain the parts and relationships of your chart. This Workbook is aligned with the two books "Human Design: Discover the Person You Were Born to Be" (C. Parkyn, 2009) and "Book of Destinies: Discover the Life You Were Born to Live" (C. Parkyn & C. Eastwood, 2016). You will NOT find any information or explanations about Human Design here! - Draw your Human Design Chart and record all important key data! - For each of your Centers, write down their description and reflect on their importance to your life! - Write down the meaning of your Type (Manifestor, Generator, Manifesting Generator, Projector, Reflector)! - Find through your Inner Authority to better decisions for your life! - Discover your uniqueness through your active Channels! - Explore your Life Theme along your Human Design! The last part "Reflection and changes in my life" is about possible next steps in your life with the insights from Human Design. Human Design is meant to help us live closer to the core of our being, and for that we need to think or act differently in some ways than we have in the past. It is about really applying and living Human Design. In this part of the Workbook, you will find further questions to help you think more intensively about what Human Design means for your life. - Reflect on your areas of life and conditionings! - Human Design and Health! - Superimpose your chart with that of important people! - Record your successes! This Workbook (Journal / Diary) is suitable for all Human Design types and is not limited to any particular Type. The practical ring binding allows you to write comfortably on each page. The format slightly smaller than A4 is easy to store and take with you, and at the same time offers plenty of space for your notes.
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.