The Old Chisholm Trail

The Old Chisholm Trail

Author: Wayne Ludwig

Publisher: Texas A&M University Press

Published: 2018-09-04

Total Pages: 370

ISBN-13: 1623496713

DOWNLOAD EBOOK

The Old Chisholm Trail charts the evolution of the major Texas cattle trails, explores the rise of the Chisholm Trail in legend and lore, and analyzes the role of cattle trail tourism long after the end of the trail driving era itself. The result of years of original and innovative research—often using documents and sources unavailable to previous generations of historians—Wayne Ludwig’s groundbreaking study offers a new and nuanced look at an important but short-lived era in the history of the American West. Controversy over the name and route of the Chisholm Trail has persisted since before the dust had even settled on the old cattle trails. But the popularity of late nineteenth-century Wild West shows, dime novels, and twentieth-century radio, movie, and television western drama propelled the already bygone era of the cattle trail into myth—and a lucrative one at that. Ludwig correlates the rise of automobile tourism with an explosion of interest in the Chisholm Trail. Community leaders were keenly aware of the potential economic impact if tourists were induced to visit their town rather than another, and the Chisholm Trail was often just the hook needed. Numerous “historical” markers were erected on little more than hearsay or boosterish memory, and as a result, the true history of the Chisholm Trail has been overshadowed. The Old Chisholm Trail is the first comprehensive examination of the Chisholm Trail since Wayne Gard’s 1954 classic study, The Chisholm Trail, and makes an important—and modern—contribution to the history of the American West. Winner, 2018 Elmer Kelton Book of the Year, sponsored by the Academy of Western Artists​


The Brand and Its History

The Brand and Its History

Author: Patricio Sáiz

Publisher: Routledge

Published: 2022-03-16

Total Pages: 528

ISBN-13: 1000549380

DOWNLOAD EBOOK

This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audiences on the complex world of brands. The volume compiles the work of twenty-five prominent worldwide scholars studying the origins and evolution of trademarks and branding practices from medieval times to present days and from distinct European countries to the USA, New Zealand, Canada, Latin America, and the Soviet Union. The first part of the book provides new insights on pre-modern craft marks, on the emergence of trademark legal regimes during the nineteenth century, and on the evolution of trademark and business strategies in distinct regions, sectors, and contexts. As industrialisation and globalisation spread during the twentieth century, trademarking led to modern branding and international marketing, a process driven by new economic, but also cultural factors. The second part of the book explores the cultural side of the brand and offers challenging studies on how luxury, fashion, culture associations, and the consolidation of national identities played a key role in nowadays branding. This edited volume will not only be of great value to scholars, students and policymakers interested in trademark/branding research, but to marketing and legal practitioners as well, aiming to delve into the origins of modern brand strategies. The chapters in this book were originally published as two special issues of the journal, Business History.