Best Practices in Law Firm Business Development and Marketing
Best Practices in Law Firm Business Development and Marketing

Author: Deborah Brightman Farone

Publisher:

Published: 2019

Total Pages: 208

ISBN-13: 9781402431166

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Best Practices in Law Firm Business Development and Marketing is a unique resource for law firm leaders, practicing attorneys, legal marketers, consultants, and educators who want to uncover the best marketing practices in the legal profession. Find out how the most successful law firm leaders are creating and developing firm cultures to encourage business development, and how smaller firms and single practitioners are executing on marketing plans to make an impact.This book uncovers the best practices in the wide arena of legal marketing and covers topics including: the most successful ways to create long-term relationships with clientshow personalities, leadership, and collaboration contribute to a firm's culture and brandwhat characteristics management should look for when hiring a CMOhow compensation, firm culture, training, and coaching can support and incentivize business developmentsteps to take to build an individual reputation and brand, including the use of press, speaking engagements, and social mediathe essential approach to support women lawyers with business development -- including ideas on networking, mentorship versus sponsorship, and authenticity in marketing how new technologies are being applied to deliver better service, attract clients, and generate businessthe important role of legal operations, the procurement professional, and legal process outsourcingpractical methods for evaluating AI solutions to business needs such as billing, e-discovery, and technology-assisted reviewCulled from scores of interviews with law firm leaders, chief marketing officers, and legal innovation visionaries, Best Practices provides actionable advice and real-world thinking. Each chapter is filled with information that can be scaled to apply to a single-person law practice as well as a large international law firm. In addition, the book features special "Think Pieces" from some of the nation's leading experts in legal marketing.

The Client-Centered Law Firm
The Client-Centered Law Firm

Author: Jack Newton

Publisher: Blue Check Publishing

Published: 2020-01-28

Total Pages: 314

ISBN-13: 9781989603321

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The legal industry has long been risk averse, but when it comes to adapting to the experience-driven world created by companies like Netflix, Uber, and Airbnb, adherence to the old status quo could be the death knell for today's law firms. In The Client-Centered Law Firm, Clio cofounder Jack Newton offers a clear-eyed and timely look at how providing a client-centered experience and running an efficient, profitable law firm aren't opposing ideas. With this approach, they drive each other. Covering the what, why, and how of running a client-centered practice, with examples from law firms leading this revolution as well as practical strategies for implementation, The Client-Centered Law Firm is a rallying call to unlock the enormous latent demand in the legal market by providing client-centered experiences, improving internal processes, and raising the bottom line.

Model Rules of Professional Conduct
Model Rules of Professional Conduct

Author: American Bar Association. House of Delegates

Publisher: American Bar Association

Published: 2007

Total Pages: 216

ISBN-13: 9781590318737

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The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

The E-Myth Attorney
The E-Myth Attorney

Author: Michael E. Gerber

Publisher: John Wiley & Sons

Published: 2010-04-20

Total Pages: 215

ISBN-13: 0470627379

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The complete guide to the business of running a successful legal practice Many attorneys in small and mid-size practices are experts on the law, but may not have considered their practice as much from a business perspective. Michael Gerber’s The E-Myth Attorney fills this void, giving you powerful advice on everything you need to run your practice as a successful business, allowing you to achieve your goals and grow your practice. Featuring Gerber's signature easy-to-understand, easy-to-implement style, The E-Myth Attorney features: A complete start-up guide you can use to get your practice off the ground quickly, as well as comprehensive action steps for maximizing the performance of an existing practice Industry specific advice from two recognized legal experts that have developed a highly successful legal practice using Gerber’s principles Gerber’s universal appeal as a recognized expert on small businesses who has coached, taught, and trained over 60,000 small businesses The E-Myth Attorney is the last guide you'll ever need to make the difference in building or developing your successful legal practice.

The Lawyer's Guide to Working Smarter with Knowledge Tools
The Lawyer's Guide to Working Smarter with Knowledge Tools

Author: Marc Lauritsen

Publisher: American Bar Association

Published: 2010

Total Pages: 248

ISBN-13: 9781604428261

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This ground-breaking guide introduces lawyers and other professionals to a powerful class of software that supports core aspects of legal work. The author discusses how technologies like practice systems, work product retrieval, document assembly, and interactive checklists help people work smarter. If you are looking to work more effectively, this book provides a clear roadmap, with many concrete examples and thought-provoking ideas.

How to Create-a-system for the Law Office
How to Create-a-system for the Law Office

Author: Roberta Cooper Ramo

Publisher: Amer Bar Assn

Published: 1975

Total Pages: 188

ISBN-13: 9780897070577

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This work covers the general principles required for the application of a systems approach to the practice of law. Both "maxi" and "mini" systems are presented in the book to assist the practitioner in developing systems that are tailored to each individual office.

How to Start and Build a Law Practice
How to Start and Build a Law Practice

Author: Jay G. Foonberg

Publisher:

Published: 1999

Total Pages: 642

ISBN-13:

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Lawyers in every phase of their careers have relied on this basic primer for planning and growing a successful practice. This new edition includes 30 additional chapters, updates on new technologies, and proven insights on all aspects of legal practice Major topic areas include getting started, selecting the best location, selecting the best equipment -- everything from stationery and furniture to computers; getting and keeping clients, the dos and don'ts of billing, and the basics of managing the office -- from stocking forms (many templates are included) and bookkeeping to using private investigators.

Law Office Policy & Procedures Manual
Law Office Policy & Procedures Manual

Author: Howard I. Hatoff

Publisher: American Bar Association

Published: 2006

Total Pages: 404

ISBN-13: 9781590317693

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This manual helps medium and large law firms increase productivity by providing a model manual for law office policies and procedures. The book, an updated and expanded version of the previous (fourth) edition, is divided into seventeen sections, covering such topics as law office organization, management, and administration, support personnel, office polices, personnel policies and benefits, office security and emergency procedures, financial management, file systems, technology, and communications systems. The book contains numerous sample forms and documents, as well as extensive bibliographies. A CD containing the entire text of the manual is included, allowing customization of the manual for particular user needs.