Launching mobile payment systems in the DACH region. A trend investigation and SWOT analysis based on examples of Chinese providers
Launching mobile payment systems in the DACH region. A trend investigation and SWOT analysis based on examples of Chinese providers

Author: Denise Gaber

Publisher: GRIN Verlag

Published: 2020-01-24

Total Pages: 168

ISBN-13: 3960957742

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Mobile business expands rapidly. The increasing number of Internet-enabled devices is creating an ecosystem with almost endless possibilities. In order to survive in this emerging ecosystem, companies have to implement new applications and take many actions and adaptions. In fact, this need for innovation affects nearly every online business. Denise Gaber examines transactions in local shops made through payment applications on customers’ smartphones, the so-called Proximity Mobile Payment Systems. She also explains the trend of proximity mobile payment and its rapid development in China compared to the low adoption rate in Austria, Germany and Switzerland. How can mobile payment be implemented successfully? Gaber gives a SWOT analysis to indicate obstacles and to plan implementation and business strategies. As best practices she examines companies like WeChat Wallet and Alipay. Her findings are based on a profound analysis of the markets of Germany, Austria, Switzerland and China. In this book: - app; - e-commerce; - m-commerce; - mobile commerce; - m-payment

Digital Business Leadership
Digital Business Leadership

Author: Ralf T. Kreutzer

Publisher: Springer

Published: 2018-04-27

Total Pages: 274

ISBN-13: 366256548X

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This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

Enterprise Risk Management
Enterprise Risk Management

Author: Stefan Hunziker

Publisher: Springer

Published: 2019-05-17

Total Pages: 241

ISBN-13: 3658253576

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This textbook demonstrates how Enterprise Risk Management creates value in strategic- and decision-making-processes. The author introduces modern approaches to balancing risk and reward based on many examples of medium-sized and large companies from different industries. Since traditional risk management in practice is often an independent stand-alone process with no impact on decision-making processes, it is unable to create value and ties up resources in the company unnecessarily. Herewith, he serves students as well as practitioners with modern approaches that promote a connection between ERM and corporate management. The author demonstrates in a didactically appropriate manner how companies can use ERM in a concrete way to achieve better risk-reward decisions under uncertainty. Furthermore, theoretical and psychological findings relevant to entrepreneurial decision-making situations are incorporated. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.

Building Maintenance Processes and Practices
Building Maintenance Processes and Practices

Author: Abdul Lateef Olanrewaju

Publisher: Springer

Published: 2014-11-14

Total Pages: 352

ISBN-13: 9812872639

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This book is designed to be an inclusive for the best practice approach to building maintenance management, where the processes, procedures and operational systems meet a high standard of professional and academic competence. It offers a different perspective on building maintenance management by presenting the schematic building maintenance value chain model and it’s implementation in Malaysian university buildings. The findings show an improvement to building performance, lower maintenance cost, building sustainability and increased maintenance service user satisfaction. The learning outcomes and summaries provided for each chapter and the extensive use of tables and figures add to the readability of the text. Though the book is based on data from Malaysia, it is useful for a much wider audience, and the informal writing style makes it an interesting reference source. This book is valuable for readers who are practitioners, professionals and for academic institutions that offer courses in the building field, including architecture, quantity surveying, civil engineering, building and facility management, property management, real estate. It will also be of interest to governments and others involved in the construction industry.

Mountain Farming is Family Farming
Mountain Farming is Family Farming

Author: Susanne Wymann von Dach

Publisher: Food & Agriculture Organization of the UN (FAO)

Published: 2013

Total Pages: 0

ISBN-13: 9789251079751

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This publication, featuring 25 case studies from across the mountain landscapes, gives an overview of the global changes affecting mountain farming and the strategies that mountain communities have developed to cope. Each study also presents a set of lessons and recommendations, meant to inform and benefit mountain communities, policy-makers, development experts and academics who work to support mountain farmers and to protect mountains.

B2B Marketing
B2B Marketing

Author: Uwe G. Seebacher

Publisher: Springer Nature

Published: 2021-05-03

Total Pages: 754

ISBN-13: 3030542920

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This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Strategic Communication for Sustainable Organizations
Strategic Communication for Sustainable Organizations

Author: Myria Allen

Publisher: Springer

Published: 2015-07-16

Total Pages: 325

ISBN-13: 3319180053

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This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability in their interactions with colleagues, employees, supply chain partners and external stakeholders. It develops essential insights on the basis of an extensive review of relevant theories and research drawn from multiple disciplines. Interview data gathered from organization members who are currently communicating about sustainability in their cities, universities, nongovernmental organizations, small businesses and large for-profit organizations provide valuable insights from a practitioner’s perspective. The interviewees represent organizations such as the Portland Trailblazers, Tyson Foods, the City and County of Denver and the Natural Resources Defense Council. Theory, research and interview comments combine in a reader-friendly way to provide practical insights and stimulate future research.

How To Manage Your Global Reputation
How To Manage Your Global Reputation

Author: Michael Morley

Publisher: NYU Press

Published: 2002-05

Total Pages: 241

ISBN-13: 0814756794

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Shows how public relations (PR) really works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation. Demystifies crisis management with case histories of successes and failures of major corporations, and shows how PR professionals can set up corporate reputation management. For practitioners and students. Annotation copyrighted by Book News, Inc., Portland, OR

Towards a Sustainable Bioeconomy: Principles, Challenges and Perspectives
Towards a Sustainable Bioeconomy: Principles, Challenges and Perspectives

Author: Walter Leal Filho

Publisher: Springer

Published: 2018-01-19

Total Pages: 566

ISBN-13: 3319730282

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This book gathers contributions from scientists and industry representatives on achieving a sustainable bioeconomy. It also covers the social sciences, economics, business, education and the environmental sciences. There is an urgent need to optimise and maximise the use of biological resources, so that primary production and processing systems can generate more food, fibre and other bio-based products with less environmental impacts and lower greenhouse gas emissions. In other words, we need a “sustainable bioeconomy” – a term that encompasses the sustainable production of renewable resources from land, fisheries and aquaculture environments and their conversion into food, feed, fibre bio-based products and bio-energy, as well as related public goods. Despite the relevance of achieving a sustainable bioeconomy, there are very few publications in this field. Addressing that gap, this book illustrates how biological resources and ecosystems could be used in a more sustainable, efficient and integrated manner – in other words, how the principles of sustainable bioeconomy can be implemented in practice. Given its interdisciplinary nature, the field of sustainable bioeconomy offers a unique opportunity to address complex and interconnected challenges, while also promoting economic growth. It helps countries and societies to make a transition and to use resources more efficiently, and shows how to rely less on biological resources to satisfy industry demands and consumer needs. The papers are innovative, cross-cutting and include many practice-based lessons learned, some of which are reproducible elsewhere. In closing, the book, prepared by the Inter-University Sustainable Development Research Programme (IUSDRP) and the World Sustainable Development Research and Transfer Centre (WSD-RTC), reiterates the need to promote a sustainable bioeconomy today.

Quality Assurance in an International Higher Education Area
Quality Assurance in an International Higher Education Area

Author: Andrea Bernhard

Publisher: Springer Science & Business Media

Published: 2011-11-10

Total Pages: 285

ISBN-13: 3531942980

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Rethinking the purpose and the aim of higher education has led to new and alternative ways to assure the quality of different higher education systems. In the case studies of six OECD countries, Andrea Bernhard exemplifies the ongoing trends and changes of quality assurance systems along peer-reviewed country reports and interviews with national and international experts. The comparative analysis is based on international, descriptive, discursive, and analytical aspects concentrating on the theoretical concepts of massification, diversification, privatisation, and internationalisation. The author highlights the leading trend towards quality assurance within an international higher education area and provides recommendations to establish a functioning quality assurance system within the observed higher education systems and beyond their borders. This book is valuable reading for academics, practitioners, and policy makers in the field of higher education.