La investigación en la Universidad del Valle de México
La investigación en la Universidad del Valle de México

Author: Leticia Rodríguez Segura

Publisher: Editorial Manuscritos

Published: 2012-07-04

Total Pages: 197

ISBN-13: 849249705X

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La investigación es una de las actividades más gratificantes que existen para todas aquellas personas que se dedican a la educación en sus diferentes niveles, primero porque es un reto intelectual para el académico que decide enfrentarse a los procesos epistemológicos y metodológicos, lo cual no es fácil porque implica una solida formación en las formas de pensamiento que la humanidad ha desarrollado y en segundo lugar porque el investigador se encuentra en la disyuntiva de asumir una postura ante la realidad que se le presenta y tratar de explicarla para mejorarla. El presente libro se compone de una serie de ensayos de profesores-investigadores que nos cuentan sus experiencias de cómo desde la Universidad del Valle de México, Región Estado de México y Morelos, abordaron el difícil camino de hacer investigación y despertar la curiosidad científica en sus alumnos.

The Global Public Relations Handbook, Revised and Expanded Edition
The Global Public Relations Handbook, Revised and Expanded Edition

Author: Krishnamurthy Sriramesh

Publisher: Routledge

Published: 2009-01-13

Total Pages: 805

ISBN-13: 1135845549

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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.

Prácticas de marketing y estudios en los mercados de consumo
Prácticas de marketing y estudios en los mercados de consumo

Author:

Publisher: Comunicacion Científica

Published: 2024-06-26

Total Pages: 167

ISBN-13: 6079104067

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El marketing está presente en la cotidianeidad del ser humano, inmerso en la vida habitual del individuo al navegar en redes sociales, en las calles, mientras se traslada a su centro de trabajo, en los alimentos que consume y en los lugares que visita. En este sentido, las organizaciones advierten los cambios que presenta el entorno para dar una respuesta mediante la generación de satisfactores acordes a las necesidades y deseos que demandan los mercados de consumo. De esta forma las prácticas contemporáneas de marketing, los mercados de consumo y las propuestas de valor contribuyen al desarrollo de la economía de las empresas, por esto se vuelve relevante analizarlas desde distintas perspectivas. Las prácticas del marketing expuestas en esta obra abordan temáticas diversas que van desde el análisis del marketing de nostalgia, en postres tradicionales en el ámbito local, hasta la identificación de factores en el comercio transfronterizo de alimentos de la región, pasando por estudios de localización de restaurantes, la caracterización de influencers gastronómicos en Sonora y el uso del merchandising en productos con sellos de advertencia. En la presente publicación se abordan diferentes escenarios del consumidor desde la óptica del marketing, en los cuales se observan diversas estrategias que en el transcurrir del tiempo han evolucionado y se han fusionado con enfoques éticos y de sustentabilidad. DOI: https://doi.org/10.52501/cc.168

The Death of Aztec Tenochtitlan, the Life of Mexico City
The Death of Aztec Tenochtitlan, the Life of Mexico City

Author: Barbara E. Mundy

Publisher: University of Texas Press

Published: 2015-07-15

Total Pages: 257

ISBN-13: 0292766564

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"In 1325, the Aztecs founded their capital city Tenochtitlan, which grew to be one of the world's largest cities before it was violently destroyed in 1521 by conquistadors from Spain and their indigenous allies. Re-christened and reoccupied by the Spanish conquerors as Mexico City, it became the pivot of global trade linking Europe and Asia in the 17th century, and one of the modern world's most populous metropolitan areas. However, the Aztec city of Tenochtitlan and its people did not entirely disappear when the Spanish conquistadors destroyed it. By reorienting Mexico City-Tenochtitlan as a colonial capital and indigenous city, Mundy demonstrates its continuity across time. Using maps, manuscripts, and artworks, she draws out two themes: the struggle for power by indigenous city rulers and the management and manipulation of local ecology, especially water, that was necessary to maintain the city's sacred character. What emerges is the story of a city-within-a city that continues to this day"--

Amaranth Biology, Chemistry, and Technology
Amaranth Biology, Chemistry, and Technology

Author: Octavio Paredes-Lopez

Publisher: CRC Press

Published: 2018-01-10

Total Pages: 233

ISBN-13: 1351078054

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This book is devoted to amaranth, a plant to which 45 species are indigenous to the Mesoamerican region and 10 others originated in Africa, Asia, and Europe. Amaranth was the foundation of the extensive North and South American ancient civilizations and is still important in the agriculture of more recent Indian cultures. However, this plant nearly disappeared after the Spanish conquest. In view of the outstanding agronomic performance of the plant and the high nutritional value of the grain, it is now becoming an important crop in various regions of the world. Progress in the utilization of amaranth is directly related to scientific and technical information on its biological, physical, and chemical properties. Amaranth: Biology, Chemistry, and Technology begins with a chapter on the use of tissue culture, molecular biology, and genetic engineering techniques for crop improvement. The next few chapters deal with classical genetics, traditional plant breeding, and plant physiology. Following chapters review the properties of storage and leaf proteins, carbohydrates (especially starch), and seed oil. The potential of amaranth for new food products and popping is discussed, and commercialization and marketing of amaranth and its products are described. The book also emphasizes the outstanding nutritional properties of amaranth.

World Guide to Libraries 20
World Guide to Libraries 20

Author: K G Saur Books

Publisher: De Gruyter Saur

Published: 2006

Total Pages: 656

ISBN-13: 9783598207488

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World Guide to Libraries lists more than 45,000 institutions in 181 countries. This directory is arranged by continent and country. Then subdivided by type of library (national, federal, regional, university, school, public, special, governmental, parliamentary, religious or business) and city. Included are: Name (listed in English and native national language) Addresses Telephone, fax and telex numbers E-mail addresses Main and special collections Statistical holdings CD-ROM holdings Networks and interlibrary loan programs

Best Practices in Manufacturing Processes
Best Practices in Manufacturing Processes

Author: Jorge Luis García Alcaraz

Publisher: Springer

Published: 2018-09-18

Total Pages: 558

ISBN-13: 3319991906

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This book reports the best practices that companies established in Latin America are implementing in their manufacturing processes in order to generate high quality products and stay in the market. It lists the technologies, production and administrative philosophies that are being implemented, presenting a collection of successful cases of studies from Latin America. The book describes how the tools and techniques are being integrated, modified and combined to create new technical resources for assisting the decision making process for better economic performance in manufacturing companies. The efforts deployed for assisting the transformation of raw materials into products and services are described. The authors explain the main key success factors or drivers for success of each tool, technique or hybrid combination approach applied to solve manufacturing problems.

Urban Air Pollution and Forests
Urban Air Pollution and Forests

Author: Mark E. Fenn

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 412

ISBN-13: 038722520X

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At present, roughly half of the world's population lives in urban centers. There are now more than 20 cities with a population of over 10 million inhabitants, compared to less than 5 about 50 years ago. This tendency toward urbanization is expected to continue, particularly in the developing world. A consequence of this growing trend is that millions of people are being exposed to harmful levels of urban air pollutants caused mainly by emissions from motor vehicles and from industrial and domestic activities involving the combustion of fossil fuels. The driving force for the design and implementation of emission control strate gies aimed at improving air quality has been the protection of the health of the population in urban centers. There are, however, other consequences of the pres ence of air pollutants besides the direct effect on human health. Reduced visibil ity, damage to monuments and buildings, and many other such consequences indirectly affect our quality of life. Another set of consequences involves damage to ecological systems. In fact, the nature of "photochemical smog" was first uncovered in the 1950s in connection with observations of its harmful effects on crops and plants in the vicinity of Los Angeles.