La enciclopedia del community manager
La enciclopedia del community manager

Author: Manuel Moreno Molina

Publisher: Deusto

Published: 2018-04-10

Total Pages: 496

ISBN-13: 8423429369

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En tan sólo diez años hemos asistido a la que posiblemente sea la mayor revolución tecnológica de la historia de la humanidad. La popularización de las redes sociales y de las conexiones a internet de alta velocidad ha cambiado por completo la forma en la que los individuos se relacionan entre sí y cómo lo hacen también con las empresas, con las que establecen vínculos muy fuertes a través de la red. Sin embargo, aunque ya no podemos hablar de los inicios titubeantes de la profesión del community manager, puesto que ya ha alcanzado cierta madurez y la mayor parte de las compañías son conscientes de su importancia, aún queda mucho camino por recorrer. Por eso este libro es tan necesario, porque pretende ser el manual de consulta para los profesionales del social media, para aquellos que se estén formando en la actualidad y para los que deseen aprender a gestionar adecuadamente las redes sociales de sus negocios y empresas. La enciclopedia del community manager es una guía completamente actualizada, con técnicas y herramientas para sacar el máximo provecho a los medios sociales en los entornos corporativos. Con ella aprenderás a utilizar las principales redes sociales, como Facebook, Twitter, LinkedIn, YouTube o Instagram, y a sacar partido a las aplicaciones de mensajería instantánea o a las retransmisiones de vídeo en directo en beneficio de tu marca. También entenderás por qué es necesario planificar la estrategia en social media, fijar unos objetivos, realizar un ejercicio constante de monitorización de los resultados y aprender a interpretar los datos, entre otras muchas cosas. La profesión del community manager está en constante evolución y la velocidad a la que se suceden las novedades es apasionante, pero conlleva un problema: corremos el riesgo de que nuestros conocimientos queden desactualizados. No permitas que te ocurra a ti.

The Leamington Italian Community
The Leamington Italian Community

Author: Walter Temelini

Publisher: McGill-Queen's Press - MQUP

Published: 2019-07-18

Total Pages: 733

ISBN-13: 0773555854

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The Leamington Italian Community intertwines personal and family stories with both empirical and intuitive writing to offer new historical insights into the complex social, economic, and psychological causes and effects of the migration phenomenon. Walter Temelini meticulously reconstructs the history of immigration and settlement in Leamington, Ontario, of Italians from the southern regions of Lazio, Molise, and Sicily. He explains how, despite their regional differences, three generations between 1925 and the 1990s forged a cohesive, socially conscious, and unique agricultural community by balancing their inherited values and their newly adopted Canadian economic opportunities. Temelini's groundbreaking research draws on testimonial and documentary evidence gathered from in-depth interviews with hundreds of residents, as well as on original archival information and Italian-language histories translated by the author and previously unavailable to English-speaking readers. He concludes his study with an investigation into the award-winning novel Lives of the Saints by Nino Ricci, one of the community's most celebrated descendants. Drawing parallels between Ricci's narrative and the development of the community, Temelini demonstrates that ethnicity can be transformed successfully into a powerful universal archetype, and a creative force of identity. A pioneering and authoritative work, The Leamington Italian Community creates an intimate portrait within a global framework, delving into issues both timely and timeless, that will interest and inform the general and specialized reader alike.

Pricing and Profitability Management
Pricing and Profitability Management

Author: Julie Meehan

Publisher: John Wiley & Sons

Published: 2011-06-28

Total Pages: 256

ISBN-13: 047082705X

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The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to understand the capabilities and competencies required for effectively managing pricing and profitability, Pricing and Profitability Management explains how to determine the right approach, tools, and techniques for each of six key categories (pricing strategy, price execution, advanced analytics and optimization, organizational alignment and governance, pricing technology and data management, and tax and regulatory effectiveness). Exploring each category in detail, the book addresses how an integrated approach to pricing improvement can give a sustainable, competitive advantage to any organization. The ultimate "how to" manual for any executive or manager interested in price management, the book presents a holistic, comprehensive framework that shows how integrating these pricing categories into a cohesive program leads to impressive gains that cannot be achieved through a single-pronged approach. Presents a comprehensive framework for more effectively managing pricing and profitability Identities the six key categories of pricing and profitability management Shows you how to gain a competitive edge by managing pricing and profitability Taking a comprehensive view of pricing, companies can position themselves to tap a vast source of shareholder value—the ability to set and enforce profitable prices, not just once, but again and again in response to marketplace changes and evolving business needs—and this book will show you how.

Deadliest Animals
Deadliest Animals

Author: Melissa Stewart

Publisher: National Geographic Books

Published: 2011

Total Pages: 52

ISBN-13: 1426307578

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Explore 12 species that you hope you'll never come across, from sharks, snakes, jellyfish, bears, tigers and mosquitoes.

Who's Who Among Hispanic Americans
Who's Who Among Hispanic Americans

Author: Amy L. Unterburger

Publisher: Gale Cengage

Published: 1994

Total Pages: 1058

ISBN-13: 9780810385504

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All areas of the United States have been surveyed to insure balanced national coverage in this work on Hispanic Americans. The work covers individuals from a broad range of professions and occupations, including those involved in medicine, social issues, labour, sports, entertainment, religion, business, law, journalism, science and technology, education, politics and literature. Listees have been selected on the basis of achievement in their fields and/or for considerable civic responsibility.

Encyclopedia of Human Computer Interaction
Encyclopedia of Human Computer Interaction

Author: Ghaoui, Claude

Publisher: IGI Global

Published: 2005-12-31

Total Pages: 780

ISBN-13: 1591407982

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Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Who's who in European Politics
Who's who in European Politics

Author:

Publisher:

Published: 1990

Total Pages: 796

ISBN-13:

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"Recommended for academic & large public libraries with an emphasis on current Western Europe."--Choice. "...valuable for large public & academic libraries for having collected in one source information on so many European political figures."--Booklist. With the economic & political significance of the "1992" measures & the anticipated unification of Europe, this timely reference identifies over 6,000 of the key players in the present European political & economic arenas. Coverage spans the twelve members of the European Community (Belgium, Denmark, France, Germany, Greece, Ireland, Italy, Luxembourg, the Netherlands, Portugal, Spain, & the United Kingdom), the seven members of the European Free Trade Association (Austria, Finland, Iceland, Liechtenstein, Norway, Sweden, & Switzerland), plus Turkey, Cyprus & Malta. Organized into two sections, PART ONE lists individuals alphabetically by name. Biographical profiles include: party affiliation, place & date of birth, education, family history, political, government, & business positions held, special interests, published works & mailing address. PART TWO is a political directory by country. It provides details of posts & personnel arranged in six categories: heads of state, government, legislatures, political parties, regional government, & trade unions. A Bowker-Saur title.