Psychology

Psychology

Author: Robert A. Baron

Publisher: Pearson Educación

Published: 1995

Total Pages: 482

ISBN-13: 9789688808481

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A standard introductory textbook focusing on the scientific roots of the field while emphasizing its practical value and relevance to society. The first edition was published in 1989. Annotation copyrighted by Book News, Inc., Portland, OR


Ideas que pegan

Ideas que pegan

Author: Chip Heath

Publisher: Editorial Almuzara

Published: 2011-05

Total Pages: 237

ISBN-13: 8483566184

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Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.


Negocios ProMéxico Febrero 2015

Negocios ProMéxico Febrero 2015

Author: ProMéxico

Publisher: ProMéxico

Published: 2015-03-06

Total Pages: 100

ISBN-13:

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Negocios ProMéxico shows Mexico’s competitive and successful industries, as well as its positive business environment. The magazine promotes México as an excellent business case, as a competitive destination for productive investments. Through several business cases, Mexico is shown as an active player in the global economy. Negocios ProMéxico is read by investors, decision makers, exporters, and Mexican goods and/or services buyers abroad. Negocios ProMéxico is a leading communication tool edited by the Mexican federal government to promote the country’s trade and investment related opportunities.


Procesos creativos en investigación cualitativa I

Procesos creativos en investigación cualitativa I

Author: Eugenia Trigo

Publisher: Lulu.com

Published: 2013-09-04

Total Pages: 306

ISBN-13: 1291491422

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La investigación es preguntar y saber lo que pregunto... no es esperar respuestas, sino adquirir conocimiento. Este libro surge de la necesidad de presentar a docentes y estudiantes de Maestrías y Doctorados, ejemplos de lineamientos básicos investigativos de enfoque cualitativo. Considerando que la investigación es creación, propuesta, desafío, nunca la verdad, se muestran cuatro tesis doctorales realizadas en los últimos años en tres países y contextos académicos distintos. Hay elementos que se repiten en cada tesis -son los fundamentos de la investigación cualitativa que, de una u otra manera, deben estar presentes en todo el enfoque. Y, al mismo tiempo, hay diferencias en la manera como cada autor abordó su proyecto. Ahí está la riqueza de este trabajo.


Architectural Draughtsmanship

Architectural Draughtsmanship

Author: Enrique Castaño Perea

Publisher: Springer

Published: 2017-09-25

Total Pages: 1714

ISBN-13: 3319588567

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This is the proceedings of the XVI International Congress of Graphic Design in Architecture, EGA 2016, held in Alcalá de Henares, Spain, in June 2016. About 200 professionals and researchers from 18 different countries attended the Congress. This book will be of interest to researchers in the field of architecture and Engineering. Topics discussed are Innovations in Architecture, graphic design and architecture, history and heritage among others.


The International Handbook of Creativity

The International Handbook of Creativity

Author: James C. Kaufman

Publisher: Cambridge University Press

Published: 2006-04-03

Total Pages: 497

ISBN-13: 1139447653

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What constitutes a creative person? Is it someone who can perform many tasks innovatively? Is it someone who exhibits creative genius in one area? Is it someone who utilizes her creativity for good and moral causes? Is it someone who uses his creativity to help his company or country succeed? Different cultures have different perspectives on what it means to be creative, yet it is nearly always the American or Western perspective that is represented in the psychological literature. The goal of The International Handbook of Creativity is to present a truly international and diverse set of perspectives on the psychology of human creativity. Distinguished scholars from around the world have written chapters for this book about the history and current state of creativity research and theory in their respective parts of the world. The 2006 book presents a wide array of international perspectives and research.


The Emerald Handbook of Entrepreneurship in Latin America

The Emerald Handbook of Entrepreneurship in Latin America

Author: Oscar Javier Montiel Méndez

Publisher: Emerald Group Publishing

Published: 2022-06-23

Total Pages: 688

ISBN-13: 1800719558

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The Emerald Handbook of Entrepreneurship in Latin America presents a detailed and extensive review of the most relevant literature published in Latin America, critically analysing and exposing historical processes along with emerging debates, suggesting future paths for its entrepreneurship ecosystems, agents, sectors and regions.


Publicidad 360º

Publicidad 360º

Author: Alejandro Álvarez Nobell

Publisher: Ediciones Universidad San Jorge

Published: 2014-03-14

Total Pages: 351

ISBN-13: 8494119818

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Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.