The B2B Agenda
Author: Frederik Derk Wiersema
Publisher:
Published: 2012-11-01
Total Pages: 59
ISBN-13: 9780988548800
DOWNLOAD EBOOKPosts
Existential Semiotics
Author: Eero Tarasti
Publisher: Indiana University Press
Published: 2001-02-22
Total Pages: 227
ISBN-13: 0253028531
DOWNLOAD EBOOKExistential semiotics involves an a priori state of signs and their fixation into objective entities. These essays define this new philosophical field.
Social Media 101
Author: Chris Brogan
Publisher: John Wiley & Sons
Published: 2010-02-23
Total Pages: 352
ISBN-13: 0470563419
DOWNLOAD EBOOK100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.
Unfolding the Semiotic Web in Urban Discourse
Author: Zdzisław Wąsik
Publisher: Philologica Wratislaviensia: From Grammar to Discourse
Published: 2011
Total Pages: 0
ISBN-13: 9783631616260
DOWNLOAD EBOOKThe main focus of this volume is on urbanity as a discursive way of human life in the city. Discourse is specified here in terms of semiotic codes and processes that link city dwellers as communicating selves into interpersonal and intersubjective collectivities when they create and interpret similar meanings embodied in material bearers. Accordingly, the unfolding of the semiotic web is understood, firstly, as detecting and evaluating the growth and manifestation of the sphere of meaning-bearers or a sequence of meaning-bearing events, and secondly, as identifying and explaining the constituents and aspects of discourse in the light of signs and/or sign-processes that aggregate individual participants of communication into discursive linkages on a lower level and discursive communities - on a higher level of social grouping. Some contributions deal with the discursive properties of human individuals in urban environments, and some others are devoted either to the meta-discourses on the city or discourses in the city.
Entrepreneurial Marketing
Author: Philip Kotler
Publisher: John Wiley & Sons
Published: 2023-03-14
Total Pages: 297
ISBN-13: 1119835208
DOWNLOAD EBOOKAn eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.
Emotional Intelligence And Marketing
Author: Catherine Prentice
Publisher: World Scientific
Published: 2019-06-06
Total Pages: 226
ISBN-13: 9811203563
DOWNLOAD EBOOKThis book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
Aggregate Advertising Expenditure in the U.S. Economy
Author: Alvin J. Silk
Publisher:
Published: 2022
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOKThe two components of the advertising industry - the creative sector that develops and produces messages, and the communications sector that transmits messages via various media - have each been greatly affected by advances in creative design and communications technologies. As the media composition of advertising has changed in the last century for both local and national advertising - from newspapers, outdoor and radio advertising to network and cable television, and most recently to internet and digital media - so too has been transformed the very concept of advertising, its functionality and its measurement.We compare four sources of annual nominal U.S. aggregate advertising expenditure data - from the public sector Internal Revenue Service and the U.S. Census Bureau Survey of Service Industries, and the private sector McCann Erickson and Magna Global advertising agencies- that are available over various time periods. In nominal terms, we estimate the elasticity of advertising expenditures with respect to Gross Domestic Product, and find that this elasticity appears to have increased substantially beginning in the late 1990s - from about 1.4 to 1.9. The timing of this structural break coincides roughly with the decline of print, radio and network and cable television, and the dramatic increase in digital and internet-based advertising. To understand the forces underlying this structural break in nominal advertising expenditures, data on media-specific advertising prices are needed, thereby converting nominal to real advertising. However, currently annual U.S. Bureau of Labor Statistics Producer Price Index data on digital and many other advertising media prices are only available beginning in 2010. The availability of media-specific quality-constant price indexes would not only enable researchers to trace more completely the recent impact of digital and internet advertising, but would also facilitate contemporary and longstanding issues to be addressed surrounding the measurement of advertising effects, including how variations in the durability of response to advertising across media are related to inter-media price differentials, and why heterogeneity among firms and industries may arise with respect to the procyclicality of advertising policies.
Three Colours Trilogy
Author: Krzysztof Kieślowski
Publisher:
Published: 1998
Total Pages: 291
ISBN-13: 9780571178926
DOWNLOAD EBOOKThe screenplays of Kieslowski's trilogy of films based on the French tricolor and its motto, Liberty, Equality and Fraternity, which he made at a time when his homeland, Poland, was shaking off the chains of Soviet domination.
Services Marketing: People, Technology, Strategy (Eighth Edition)
Author: Jochen Wirtz
Publisher: World Scientific Publishing Company
Published: 2016-03-29
Total Pages: 801
ISBN-13: 194465903X
DOWNLOAD EBOOKServices Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Out-thinking Organizational Communications
Author: Joachim Klewes
Publisher: Springer
Published: 2016-09-02
Total Pages: 198
ISBN-13: 3319418459
DOWNLOAD EBOOKThis book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, industry and society. As such, it is high time that companies adjust both their communication strategies and the structure of their communications to reflect these changes. In this book, experts from the corporate world, academia, professional associations, government organizations and NGOs discuss various challenges – from Corporate and Leadership Communication and Employer Branding to Change/Personnel Management and changes in the supply chain – that can be confronted in everyday working environment. Revealing contributions from an interdisciplinary mix of perspectives help offer a more detailed picture of what future programs and standards might look like. The book also features best practice cases that offer practical insights into addressing the Corporate Communications challenges that are to come.
