Comunicación de instituciones públicas

Comunicación de instituciones públicas

Author: Núria Escalona

Publisher: Editorial UOC

Published: 2015-07-31

Total Pages: 270

ISBN-13: 849064733X

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La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.


Author:

Publisher: IICA Biblioteca Venezuela

Published:

Total Pages: 772

ISBN-13:

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Modern Graphics Communication

Modern Graphics Communication

Author: Frederick Ernest Giesecke

Publisher: Pearson Educación

Published: 2004

Total Pages: 670

ISBN-13: 9789702608110

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This completely rewritten adaptation of Giesecke utilizes an abundance of hands-on activities and clear step-by-step descriptions to teach users freehand sketching and visualization skills for engineering graphics. The eighth edition features reorganized, consolidated coverage of Solid Modeling, new drawing problems, and fully proofed drawings. Other chapter topics include design and graphic communication, introduction to cad and solid modeling, freehand sketching and lettering techniques, geometric construction and modeling basics, multi-view sketching and projection, pictorial sketching, sectional views, dimensioning, and tolerancing, For individuals interested in the fields of technical drawing and engineering graphics.


Author:

Publisher: IICA

Published:

Total Pages: 128

ISBN-13:

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Addiction, Procrastination, and Laziness: A Proactive Guide to the Psychology of Motivation

Addiction, Procrastination, and Laziness: A Proactive Guide to the Psychology of Motivation

Author: Roman Gelperin

Publisher: Roman Gelperin

Published: 2017-09-16

Total Pages: 72

ISBN-13:

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Learn to Take Control of Your Life, Through an In-Depth Understanding of Motivation: What is motivation? Why do we feel totally paralyzed to do certain things, and utterly unable to quit others? Too many people conclude, falsely, that they are just lazy, or lacking in willpower. But what they lack is a correct understanding of their own minds, of motivation, and the way that it operates. This book is a self-help manual and a rigorous analysis of the psychology of motivation. It will teach you to stop procrastinating, kick your addictions, circumvent laziness, take control of your actions, and achieve your goals, by thoroughly understanding the way your mind works. In it, you’ll learn: What is the nature of motivation, on its deepest psychological levelWhy addiction and procrastination are two sides of the same coinWhy there’s no fundamental difference between a physical and psychological addictionWhy willpower is rarely the solution to anythingWhy and how emotions motivate You’ll also learn fifteen powerful strategies for motivating yourself, why they work, and how to apply them to your own life. By the end of this book, you’ll possess all the tools you need to take firm control of your daily existence.