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L' Amérique comme modèle, l'Amérique sans modèle

Author: Jacques Portes

Publisher: Presses Univ. Septentrion

Published: 1993

Total Pages: 224

ISBN-13: 9782865310562

Les Etats-Unis ont continuellement offert des modèles au reste du monde développé annonçant l'avenir proche; en même temps, leur société a sécrété des contres-modèles qui peuvent également préfigurer des lendemains qui ne chantent guère.Le présent volume se veut une approche de ces phénomènes, de façon nullement exhaustive mais pénétrante. La religion comme l'imaginaire américain sont explorés à travers les exemples du réveil religieux du XVIIIe siècle, du grand poète Thoreau, maître-à-penser de plusieurs générations ou du climat pré-psychanalytique de la fin du XIXe siècle. Ces études font apparaître que les Américains ne parviennent pas toujours à se situer par rapports à leurs propres modèles. L'autre grand domaine abordé est celui de la ville industrielle que les Américains ont façonné sinon inventé; précocité des banlieues et des quartiers d'immigrants, complication de l'expression politique de ces populations diverses sont étudiées à travers les cas de New York et de Los Angeles. Enfin, la puissance de la culture américaine et son expansion internationale font l'objet d'études croisées qui donnent la mesure du phénomène tout au long du XXe siècle.ainsi, de 1880 à 1993 - comme le montre finalement l'exemple extraordinaire d'un cow-boy français devenu banquier - les Etats-Unis sont de plein pied dans "leur siècle". Jacques Portes est professeur de civilisation des Etats-Unis à l'Université Charles de Gaulle - Lille III. Il y dirige la Jeune Equipe correspondant au Centre de Recherches l'ELAN (Etude Lilloise sur l'Amérique du Nord). Il a notamment publié, Une fascination réticente, Histoire des Etats-Unis depuis 1945 et Les Américains et la guerre du Vietnam. Ont colaboré à cet ouvrage: Annette BeckerMaître de conférences à l'Université Charles de Gaulle - Lille IIIPatrick Di MascioMaître de conférences à l'Université de RouenCynthia Ghorra-GobinMaître de conférences à l'Institut d'Etudes Politiques de ParisPierre GuerlainProfesseur agrégé à l'Université d'Evry Val d'EssonneAndré KaenelProfesseur à l'Université de Nancy IIRichard PellsProfesseur d'histoire à l'Université du Texas à AustinJacques PortesProfesseur à l'Université Charles de Gaulle - Lille IIICatherine PouzouletMaître de conférences à l'Université Charles de Gaulle - Lille IIIFranbçoise SammarcelliMaître de conférences à l'Université Charles de Gaulle - Lille III

Decoding Coca-Cola

Author: Robert Crawford

Publisher: Routledge

Published: 2020-12-07

Total Pages: 240

ISBN-13: 1351024019

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This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

The American Enemy

Author: Philippe Roger

Publisher: University of Chicago Press

Published: 2006-11

Total Pages: 537

ISBN-13: 0226723690

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Georges-Louis Buffon, an eighteenth-century French scientist, was the first to promote the widespread idea that nature in the New World was deficient; in America, which he had never visited, dogs don't bark, birds don't sing, and—by extension—humans are weaker, less intelligent, and less potent. Thomas Jefferson, infuriated by these claims, brought a seven-foot-tall carcass of a moose from America to the entry hall of his Parisian hotel, but the five-foot-tall Buffon remained unimpressed and refused to change his views on America's inferiority. Buffon, as Philippe Roger demonstrates here, was just one of the first in a long line of Frenchmen who have built a history of anti-Americanism in that country, a progressive history that is alternately ludicrous and trenchant. The American Enemy is Roger's bestselling and widely acclaimed history of French anti-Americanism, presented here in English translation for the first time. With elegance and good humor, Roger goes back 200 years to unearth the deep roots of this anti-Americanism and trace its changing nature, from the belittling, as Buffon did, of the "savage American" to France's resigned dependency on America for goods and commerce and finally to the fear of America's global domination in light of France's thwarted imperial ambitions. Roger sees French anti-Americanism as barely acquainted with actual fact; rather, anti-Americanism is a cultural pillar for the French, America an idea that the country and its culture have long defined themselves against. Sharon Bowman's fine translation of this magisterial work brings French anti-Americanism into the broad light of day, offering fascinating reading for Americans who care about our image abroad and how it came about. “Mr. Roger almost single-handedly creates a new field of study, tracing the nuances and imagery of anti-Americanism in France over 250 years. He shows that far from being a specific reaction to recent American policies, it has been knit into the very substance of French intellectual and cultural life. . . . His book stuns with its accumulated detail and analysis.”—Edward Rothstein, New York Times “A brilliant and exhaustive guide to the history of French Ameriphobia.”—Simon Schama, New Yorker

Hollywood's Film Wars with France

Author: Jens Ulff-Møller

Publisher: University Rochester Press

Published: 2001

Total Pages: 244

ISBN-13: 9781580460866

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It is based on hitherto unstudied documents from these institutions. While European film production was at a standstill after World War I, Hollywood companies flooded the European market with hundreds of films at very low prices."--BOOK JACKET.