DigiCat Publishing presents to you this special edition of "Kodaks and Kodak Supplies, 1914" by Canadian Kodak Company. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Aimed at those who are just starting photography and those who have been taking pictures for a while. Presents one concept perpage. Explains camera controls, lenses, autofocusing, exposure, film, flash units, and simple picture-taking techniques. 128 pages (over 90 illustrations), 8-1/2 x 11.
The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity. By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia. Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.
Written for those who are on the job but not necessarily professionally trained ergonomists, the principles and approaches detailed in this highly regarded guide have all been implemented in real-world workplace environments and proven successful in reducing the potential for occupational injury, increasing the number of people who can perform a job, and improving employee performance on the job. More than 150 clear and informative illustrations and tables help convey data and information in eight sections: Ergonomics design philosophy Human reliability and information transfer Evaluation of job demands Work design Workplace design Manual handling in occupational tasks Equipment design Environment
Two leading management consultants show how to transform an organization so that it will stay in the game and not perish, giving specific examples of successful firms (Microsoft and WalMart) and those that burned out after promising starts (People Express and LA Gear). Illustrations.
An essential book for the Kodak collector by the former curator of the Kodak museum.ÿ 600 cameras listed alphabetically and by type, most illustrated, with technical specification.ÿ Very comprehensive NEW index which will make it more usable for quick reference.
