Author:

Publisher: Waxmann Verlag

Published:

Total Pages: 388

ISBN-13: 3830964218

DOWNLOAD EBOOK

The Bonn Handbook of Globality
The Bonn Handbook of Globality

Author: Ludger Kühnhardt

Publisher: Springer

Published: 2019-02-21

Total Pages: 736

ISBN-13: 3319903772

DOWNLOAD EBOOK

This two-volume handbook provides readers with a comprehensive interpretation of globality through the multifaceted prism of the humanities and social sciences. Key concepts and symbolizations rooted in and shaped by European academic traditions are discussed and reinterpreted under the conditions of the global turn. Highlighting consistent anthropological features and socio-cultural realities, the handbook gathers coherently structured articles written by 110 professors in the humanities and social sciences at Bonn University, Germany, who initiate a global dialogue on meaningful and sustainable notions of human life in the age of globality. Volume 1 introduces readers to various interpretations of globality, and discusses notions of human development, communication and aesthetics. Volume 2 covers notions of technical meaning, of political and moral order, and reflections on the shaping of globality.

Fashion Myths
Fashion Myths

Author: Roman Meinhold

Publisher: transcript Verlag

Published: 2014-04-30

Total Pages: 167

ISBN-13: 3839424372

DOWNLOAD EBOOK

Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.

Wörterbuch der Mode
Wörterbuch der Mode

Author: Joëlle Murray

Publisher: Reclam Verlag

Published: 2022-02-11

Total Pages: 320

ISBN-13: 3159505510

DOWNLOAD EBOOK

Wenn es um Mode und Kleidung geht, sind viele Details schon in der Muttersprache nur schwer zu benennen – geschweige denn in einer anderen. »Breitkord«, »Füßling« und »Haifischkragen« sucht man in gängigen Englisch- oder Französisch-Wörterbüchern vergeblich. Joëlle Murrays Wörterbuch gibt weit über 2000 aktuelle Begriffe der Mode dreisprachig und in branchenspezifischen Kapiteln präzise wieder, um Modeinteressierten und Fachleuten eine Hilfe im Alltag zu bieten. Mit zahlreichen Illustrationen und ausführlichen Registern in Englisch, Französisch und Deutsch. »Nie wieder sprachlos! Ein Spezial-Wörterbuch für Fashion-Experten.« (VOGUE)