Kiss & Sell- Writing for Advertising (Redesigned & Rekissed) is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. Kiss & Sell does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.
This book is a collective effort on the authors' part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Influenced by the glam-rock movement which preceded its rise, arguably KISS was the first major act in rock music history to present rock music as Entertainment Product firstly and music only secondarily. We discuss the original, democratic concept of the Fab Four - Gene, Paul, Ace, and Peter - as well as Gene Simmons' and Paul Stanley's subsequent American Dream ideology. We go on to analyse the current version of the band in the light of the original line-up and appearance. We find that the KISS fan base is divided with some fans accepting Simmons' current view that the four personas can be utilized by anyone chosen by the band's leadership; a second group which tries to correct the alleged historical injustices committed against Frehley and Criss; and a third group which is cynical about the current version of KISS but finds it fruitless to rehash old debates.
A behind-the-scenes look at the mix of hard rock and business, this insider's tell-all shows how images are built, money is made, and profits are spent.
This book is a collective effort on the authors' part to remember KISS, one of the most important hard-rock bands of the 1970s and 1980s. Influenced by the glam-rock movement which preceded its rise, arguably KISS was the first major act in rock music history to present rock music as Entertainment Product firstly and music only secondarily. We discuss the original, democratic concept of the Fab Four - Gene, Paul, Ace, and Peter - as well as Gene Simmons' and Paul Stanley's subsequent American Dream ideology. We go on to analyse the current version of the band in the light of the original line-up and appearance. We find that the KISS fan base is divided with some fans accepting Simmons' current view that the four personas can be utilized by anyone chosen by the band's leadership; a second group which tries to correct the alleged historical injustices committed against Frehley and Criss; and a third group which is cynical about the current version of KISS but finds it fruitless to rehash old debates.
Over 120 new original and unique fundraising ideas for nonprofits across the globe. All new Fundraisers that have never been seen before and come complete with sample logos and instructions on how to implement the idea and hold the charity event. When your nonprofit organization is in need of a fresh new fundraiser, Fundraiser Rescue is the guide for you!
Sold out with a Kiss is indeed a great novel. It displays the sufficiency of Gods Grace and Gods Provisional Care. Yves and Ester were quite the ideal couple. Yves was tall dark and handsome. Most women only dream of such a man to be by their side. Ester was a charming, sweet, sophisticated, and beautiful young lady who knew how to catch her man and keep him; at least that is what she thought. Yves and Ester underwent marriage counseling before they got married. Faye Esther, Esters grandmother was their counselor. She was a praying woman, gifted by God, and a wise soul indeed. She routinely reminded Yves and Ester there was no such thing as a perfect marriage. Eventually Ups and downs will invade the marriage, but the married couple must learn how to cope with both for the marriage to survive. Yves and Ester agree to disagree with Faye Esther because they feel the love they have for each other is untouchable, and the only thing that could change that is death. Yves and Ester know death is the worst nightmare of a happy family. Will love conquer or will this familys legacy be destroyed? Written by Patrick Pierre Senor Pastor of Union Baptist Church United Ministry in Society Hill, South Carolina. To God be the Glory.
Now it can be told! The true, behind-the-scenes story of Casablanca Records, from an eyewitness to the excess and insanity. Casablanca was not a product of the 1970s, it was the 1970s. From 1974 to 1980, the landscape of American culture was a banquet of hedonism and self-indulgence, and no person or company in that era of narcissism and druggy gluttony was more emblematic of the times than Casablanca Records and its magnetic founder, Neil Bogart. "And Party Every Day" is a frontline look at the record label that exploded onto the 1970s music scene, rising faster, burning brighter, and crashing in a more spectacular fashion than any other label in history. From Bogart's daring first signing, the positively pyrotechnic "Kiss", through the discovery and superstardom of Donna Summer and the Village People - not to mention extraterrestrial funk master George Clinton and his circus of freaks, Parliament Funkadelic - to the descent into the manic world of disco and its attendant vices, this book charts Bogart's meteoric success and eventual collapse under the weight of uncontrolled ego and hype. A compelling tale of ambition, greed, excess, and some of the era's most biggest music acts. Written with great candour and humour by Larry Harris, Casablanca's co-founder and former senior vice president and managing director, "And Party Every Day" is the only definitive and firsthand look at Casablanca's remarkable story, and a breathtaking view of that great American era of extravagance. It includes dozens of never-before-seen photos and a complete discography.
