Killer Focus
Killer Focus

Author: Victoria LK Williams

Publisher: Sun, Sand & Stories Publishing LLC

Published: 2019-06-02

Total Pages: 220

ISBN-13:

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A pink slip, a birthday card, new neighbors...Piper Avery thought her week was bad-then she found the body on the beach! Piper had no intentions of getting involved, but undercover cop Joel Stevenson, inadvertently challenged her. And, well, she had no choice, did she? Piper and the spaniel Daisy, a surprise birthday gift and a bit of a diva, begin to investigate and are soon caught up in more than they are prepared for. Joining forces with Joel and his K-9 partner, Scout, they work to solve the murder-before Piper becomes the next victim. And while Piper is looking for the murderer, she is also adjusting to her mother and mother-in-law as neighbors while getting her photography gallery ready to open. It might turn out to be more of an adventure than Piper is prepared for. Grab a copy and find out if Piper makes it through her first adventure!

Killer Brands
Killer Brands

Author: Frank Lane

Publisher: Simon and Schuster

Published: 2007-04-12

Total Pages: 175

ISBN-13: 1440516804

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In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands will beat the competition. The losers eventually disappear from the marketplace, and the market share and profits go to the victor! Branding expert Frank Lane presents the three simple but essential principles of brand power to launch any successful product. Focus, Alignment, and Linkage represent an entirely new way to look at creating and marketing the Killer Brand. Focus is the compelling promise that a product is unique. Alignment is the marketing actions that are consistent with this promise. Linkage is the guarantee of the product design, packaging, and brand name. Dominate the marketplace with the help of Frank Lane and Killer Brands!

Beyond the Obvious
Beyond the Obvious

Author: Phil McKinney

Publisher: Hachette Books

Published: 2012-02-07

Total Pages: 231

ISBN-13: 1401304133

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The Killer Questions Your Company Should Be Asking Generating and executing great ideas is the key to staying ahead in a rapidly changing world. It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include: What are the rules and assumptions my industry operates under? What if the opposite were true? What will be the buying criteria used by my customer in 5 years? What are my unshakable beliefs about what my customers want? Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

The Idea Generator
The Idea Generator

Author: Chris Thomason

Publisher: Pearson UK

Published: 2016-10-05

Total Pages: 145

ISBN-13: 1292156031

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Brainstorming is the go-to method for generating ideas and solutions in teams, but it’s been proven to be ineffective for over 50 years. The Idea Generator gives you 15 simple, easy-to-use tools that can be used and reused for a variety of purposes to help you generate ideas quickly and focus on developing only the best ideas. Find a more effective, productive, quicker alternative to brainstorming new ideas. Develop and shape your ideas into winning results on your own – or in a group. Achieve more insightful thinking on strategic opportunities. Quickly find solutions to the business issues that affect you. Utilise the time saved to share your best ideas and produce game-changing solutions in a team workshop. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Wrath
Wrath

Author: E.H. Reinhard

Publisher: E.H. Reinhard

Published: 2017-11-21

Total Pages: 219

ISBN-13:

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He'd killed before. Infidelity made him kill again. Now taking the lives of all the women who've wronged him is his only focus. In this tightly plotted thriller, homicide lieutenant Nash Harrington realizes one horrific crime of passion is the beginning of a spree. A misogynistic killer is targeting every woman he believes has wronged him… including one who Harrington loves. Wrath is the first novel in the can't-miss, read-all-night, Lieutenant Harrington Series. Believable plots (and that's what's troubling) set the stage for some dark and gritty cop vs. killer action in the streets of Miami. Join Nash and his team as they pursue justice for the innocent and go head to head with some of the most ruthless and homicidal adversaries imaginable.

Deadeye
Deadeye

Author: Meredith Doench

Publisher: Bold Strokes Books Inc

Published: 2019-07-16

Total Pages: 244

ISBN-13: 1635552540

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Special Agent Luce Hansen’s Thanksgiving vacation with her new lover, forensic pathologist Harper Bennett, is cut short when she’s tasked with recapturing Deadeye, a vicious serial predator who has escaped custody. The timing couldn’t be worse, especially when Bennett seems to be struggling with the realities of Hansen’s work and questioning whether she’s willing to risk building a life with a woman who puts work first, even when the job puts her in the line of fire. Hansen can’t put aside the chase even with her relationship on shaky ground. On the anniversary of Deadeye’s first kill, two brothers are shot while jogging along a quiet country road. Before Deadeye can claim another victim, Hansen and her team must track a killer who has proven to be an expert at hiding in plain sight. The stakes, both professional and personal, get even higher when Hansen is cut off from her team in rural Ohio and must fight for her very survival. As Bennett frantically searches for clues to Hansen’s disappearance, Deadeye’s hunt draws ever closer to home.

True Crime and Women
True Crime and Women

Author: Lili Pâquet

Publisher: Taylor & Francis

Published: 2024-08-22

Total Pages: 175

ISBN-13: 1040116132

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Bringing new research from true crime writers, scholars, and media practitioners around the world, this book offers fresh perspectives on how women read, write, and are portrayed in true crime stories across different platforms, including documentaries, podcasts, and TikToks. The genre of true crime is flourishing, and it is overwhelmingly consumed by women. Despite this, there is much we do not know about how women consume true crime and are represented in true crime stories of various kinds. This edited volume helps to fill this gap in our knowledge. Across ten chapters and using a variety of study methods, including creative practice, interviews, surveys, archival research, and case studies, the book reveals the multifaceted ways that true crime matters to women and suggests areas of future research. It also offers new insights on a diverse range of topics, such as racial identities, fraudsters, activism, victimisation, and deviance, as well as highlighting major cases from past to present which have influenced criminal justice responses. True Crime and Women is intended for researchers and students of criminology, literary studies, gender studies, media and journalism studies, and rhetorical studies, as well as media practitioners and writers.

Spiritugraphics
Spiritugraphics

Author: Brad Benbow

Publisher: Simon and Schuster

Published: 2022-08-16

Total Pages: 129

ISBN-13: 1637630913

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In Spiritugraphics, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace. Does a person’s faith affect what they buy and don’t buy? What about where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed to women of all age groups in a national behavioral study executed by America’s Research Group between December 2020 and January 2021. In Brad Benbow and Phil Daniels’ groundbreaking book, Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand, you will discover keen insights into topics important to marketers like: How much does “Made in America” affect shoppers of faith? In spite of current culture change, political correctness and consequences of expressing diverse thought, 42.4% of female Christians in the US say that “American-made” is very important. Does “holiday” vs. “Christmas” really matter to people of faith? According to the research, 60% stated that any retailer promoting “Christmas” rather than “Holiday” (or other references) had a significant advantage with them compared to their competitors. Marketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Benbow and Daniels present a new set of data points to be considered: Spiritugraphics. Ultimately the book provides ten key “Spiritugraphics” that you and your company/brand should pay close attention to if you want to reach this highly engaged and deeply connected segment of the marketplace.

Murder City
Murder City

Author: Michael Arntfield

Publisher: FriesenPress

Published: 2015-06-09

Total Pages: 361

ISBN-13: 1460261836

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Like the mythic cities of Gotham or Gomorrah, London, Ontario was for many years an unrivalled breeding ground of depravity and villainy, the difference being that its monsters were all too real. In its coming to inherit the unwanted distinction of being the serial killer capital of not just Canada—but apparently also the world during this dark age in the city’s sordid history— the crimes seen in London over this quarter-century period remain unparalleled and for the most part unsolved. From the earliest documented case of homicidal copycatting in Canada, to the fact that at any given time up to six serial killers were operating at once in the deceivingly serene “Forest City,” London was once a place that on the surface presented a veneer of normality when beneath that surface dark things would whisper and stir. Through it all, a lone detective would go on to spend the rest of his life fighting against impossible odds to protect the city against a tidal wave of violence that few ever saw coming, and which to this day even fewer choose to remember. With his death in 2011, he took these demons to his grave with him but with a twist—a time capsule hidden in his basement, and which he intended to one day be opened. Contained inside: a secret cache of his diaries, reports, photographs, and hunches that might allow a new generation of sleuths to pick up where he left off, carry on his fight, and ultimately bring the killers to justice—killers that in many cases are still out there. Murder City is an explosive book over fifty years in the making, and is the history of London, Ontario as never told before. Stranger than fiction, tragic, ironic, horrifying, yet also inspiring, this is the true story of one city under siege, and a book that marks a game changer for the true crime genre.

The Immersive Enclosure
The Immersive Enclosure

Author: Paul Roquet

Publisher: Columbia University Press

Published: 2022-05-24

Total Pages: 368

ISBN-13: 0231555962

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Winner, 2023 Lewis Mumford Award for Outstanding Scholarship in the Ecology of Technics, Media Ecology Association Although virtual reality promises to immerse a person in another world, its true power lies in its ability to sever a person’s spatial situatedness in this one. This is especially clear in Japan, where the VR headset has been embraced as a way to block off existing social environments and reroute perception into more malleable virtual platforms. Is immersion just another name for enclosure? In this groundbreaking analysis of virtual reality, Paul Roquet uncovers how the technology is reshaping the politics of labor, gender, home, and nation. He examines how VR in Japan diverged from American militarism and techno-utopian visions and became a tool for renegotiating personal space. Individuals turned to the VR headset to immerse themselves in three-dimensional worlds drawn from manga, video games, and genre literature. The Japanese government promised VR-operated robots would enable a new era of remote work, targeting those who could not otherwise leave home. Middle-aged men and corporate brands used VR to reimagine themselves through the virtual bodies of anime-styled teenage girls. At a time when digital platforms continue to encroach on everyday life, The Immersive Enclosure takes a critical look at these attempts to jettison existing social realities and offers a bold new approach for understanding the media environments to come.