"Decisions, Decisions!" Where's Kevin? Archie and the gang haven't seen him in a while and begin to wonder what their pal is up to. Must be school obligations and work, right? Nosy BFF Veronica is determined to get to the bottom of his absence and spots him with a new friend. However, Kevin seems distant about his new friendship and when his parents inquire, Kevin is reluctant to share. Is this just a friend? Has Kevin found a boyfriend? Or has Veronica finally driven him up a wall?
Kevin Keller sure is making a splash at Riverdale High School! Kevin has gone from the new kid in town to one of the most well-known and popular students in the school! Struggling to stay on top of his new duties while trying to find time for a social life, Kevin deals with the mishaps and mayhem that have always been a staple of high school life in Riverdale. From his first car to first dates to a starring role in a school play (written by Veronica?!) it’s bound to be an eventful year for Kevin. Not to mention a surprise appearance and introduction by none other than George Takei! From acclaimed writer and artist Dan Parent comes Kevin Keller: Drive Me Crazy, a must-have collection of issues #5-8 of the latest and greatest addition to the Archie family, the best-selling, GLAAD Media Award-winning comic book series Kevin Keller!
Kevin Keller fans, this is the collection for you! Originally crowdfunded on Kickstarter, this omnibus generated enormous success from fans in celebration of the iconic character's 10th anniversary. This HUGE omnibus features over 700 pages collecting not only the entire GLAAD Award-winning Kevin Keller series run but also EVERY classic-style Kevin story, plus bonus pin-ups, other highlights and extras—including an all-new 10-page story—featuring Kevin!
There's a new hunk in town and Veronica has her sights set on him. She latches on to Kevin, but despite her increasingly persistent attempts to get his attention, he's just not interested! Jughead takes advantage of the situation and uses them both in his quest to play Veronica for a fool. In the end, will Jughead turn out to be the real dunce?
It's time for the 2012 London Olympics and Kevin and his family score tickets to the event. This is old stomping grounds for the Kellers, so they get to revisit old friends and family. Kevin is excited to see his old friend Brian, who's competing as a runner. Kevin also meets an old friend who he's not sure is interested in him, but there to confuse matters is none other than Veronica, who's tagged along to "help" Kevin out. And we all know what happens when Veronica interferes - mayhem, of course, but the fun kind!
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
"Archie Marries Veronica." Archie settles in as president of Mirth Records but is soon disillusioned when he discovers that the "talent" may not be so talented after all. Meanwhile, Reggie is given a choice by his reality show producer: up the drama with fake fighting between him and Betty or face cancellation. "Archie Marries Betty." Reggie's head is still spinning from the suddenness of his father's heart attack and to top it off he's been saddled with the responsibility of overseeing the family business. Can he make his father proud? But not everyone is filled with worry as Cheryl recovers from cancer and may have just met a potential mate. Is love in the air?
"One of the most adorable, big-hearted, charming books in existence." --Becky Albertalli, #1 New York Times bestselling author of Simon vs. the Homo Sapiens Agenda What If It's Us meets To All the Boys I've Loved Before in this upbeat and heartfelt boy-meets-boy romance that feels like a modern twist on a '90s rom-com! Everyone knows about the dare: Each week, Bryson Keller must date someone new--the first person to ask him out on Monday morning. But Kai Sheridan never expected Bryson to say yes to him. As the days go by, he discovers there's more to Bryson beneath the surface, and dating him begins to feel less like an act and more like the real thing. Kai knows how the story of a gay boy liking someone straight ends. With his heart on the line, he's awkwardly trying to navigate senior year at school, at home, and in the closet, all while grappling with the fact that this "relationship" will last only five days. After all, Bryson Keller is popular, good-looking, and straight . . . right? Drawing on his own experiences, Kevin van Whye delivers an uplifting and poignant coming-out love story. Readers will root for Kai and Bryson to share their hearts with the world--and with each other.
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning research has appeared in leading journals including Cornell Hospitality Quarterly, Journal of Marketing, and Harvard Business Review. He is the recipient of several major hospitality research and teaching awards. A former corporate executive with Oberoi Hotels & Resorts, he has served corporate, government, education, advisory, and private equity clients in more than forty countries as consultant, seminar leader, keynote speaker and expert witness. Hospitality Branding brings together the most important insights from the author’s many years of research and experience, all in a single, affordably priced volume (available in both print and eBook formats). Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today’s competitive global business environment.
