Events Management
Events Management

Author: Nicole Ferdinand

Publisher: SAGE Publications

Published: 2012-04-05

Total Pages: 377

ISBN-13: 0857022415

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Written by a team of high profile, international authors, this exciting new text successfully combines theory and practice, making it a must-have for all students of Events Management. Events Management: An International Approach provides comprehensive coverage of all the most common types of events, preparing students for a future career in Events Management. Covering key issues such as fundraising, sponsorship and globalization, this text addresses the challenges and examines the realities of events management in an international context. A wide range of case studies and examples look at sporting, music, catering and fundraising events across the UK, Europe, Asia, Australia and the Middle East.

Cases in Advertising Management
Cases in Advertising Management

Author: Kelley

Publisher: M.E. Sharpe

Published: 2015-05-18

Total Pages: 146

ISBN-13: 0765628767

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"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. A detailed introduction ('How to Analyze a Case Study') is followed by 30 cases, covering a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, and managing change.

The Silhouette Solution
The Silhouette Solution

Author: Brenda Cooper

Publisher: Clarkson Potter

Published: 2022-02-08

Total Pages: 257

ISBN-13: 0593139100

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A radically simple and universally flattering system for getting dressed, from the Emmy Award–winning stylist who turned Fran Drescher of The Nanny into a fashion icon “Brenda’s capsule wardrobe system is a lifesaver. I will never look at my clothes the same way again!”—Fran Drescher, star and co-creator of The Nanny Using your existing clothes plus a splash of something new, The Silhouette Solution provides a method that transforms how you’ll view your wardrobe, your style, and ultimately, yourself. With just four tops, four bottoms, and a few pairs of shoes, Brenda Cooper shows you how to create the foundation for a fabulously functional wardrobe. Regardless of your age, size, body type, or budget, you’ll have a set of modern, versatile, mix-and-match pieces that work for every occasion of your life. Learn how to effortlessly: • Coordinate comfortable, stylish outfits • Discover your true style ID • Accept your body with loving kindness • Reinvent your wardrobe • Know exactly what to shop for • And enjoy a newfound fashion freedom With The Silhouette Solution’s strategy, you’ll get out the door in a fraction of the time, feeling beautiful and at home in your body. That kind of empowerment is always in style!

Keeping Up with Emerging Technologies
Keeping Up with Emerging Technologies

Author: Nicole Hennig

Publisher: Bloomsbury Publishing USA

Published: 2017-06-21

Total Pages: 199

ISBN-13:

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The acceleration of technological change demands that today's information professionals and educators not only be constantly acquiring new knowledge and skills, but also that they cultivate the ability to make sound judgments on which technologies to embrace. Today's librarians and information specialists know it's imperative that they keep up with new technologies. But not all technologies are equally important, either within the library setting or to library patrons. So how does one decide which ones to pursue and integrate into services? In the uphill battle to stay current with new and emerging technologies, deciding which ones to pursue and integrate into services is a major challenge. A secondary problem is simply finding the time to consider the question. Readers of Keeping Up with Emerging Technologies will learn all of the best practices and skills to keep up with new technologies and to analyze the ability of specific technologies to meet recognized user needs—all in this single source. You'll learn the best ways to gather information about new technologies and user needs, to evaluate and analyze information, to curate technology information for others, to set up experiments and evaluate the results, and to present your findings to persuade decision-makers. Written by the former head of user experience at MIT's library system, this guidebook serves information professionals, educators, education technology specialists, and anyone with "emerging technology" or "innovation" in their job titles. It will also be useful for library administrators and those who manage these positions as well as for students seeking a technology-oriented or curriculum-design career path in libraries.

Perfect 40!
Perfect 40!

Author: Lana Shabdeen

Publisher: Lana Shabdeen

Published: 2023-03-31

Total Pages: 205

ISBN-13:

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How to Live Your Best Life and Age with Grace and Wisdom

Digital Marketing All-In-One For Dummies
Digital Marketing All-In-One For Dummies

Author: Stephanie Diamond

Publisher: John Wiley & Sons

Published: 2023-01-12

Total Pages: 807

ISBN-13: 1119931959

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Develop and refine your comprehensive online marketing plan With more than 800 content-packed pages, Digital Marketing All-in-One For Dummies is the most comprehensive tool for marketers looking to beef up their online presence. In this edition, you’ll learn the latest trends in digital marketing strategies, including brand new insight on how to incorporate artificial intelligence into your marketing plans. You’ll also get the latest information on how to manage your customers’ experiences, create exceptional marketing content, get help from influencers, and leverage social accounts for more followers and greater profits. With the help of this friendly Dummies guide, you’ll accelerate your journey from traditional to digital marketing processes, uncover tips to prove ROI of marketing activities, and increase audience engagement. Build and implement a winning digital plan for your brand Learn how to establish an online presence with social media Turn online prospects into loyal customers Target consumers in any market segment and age bracket Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.

Be Your Own Sailing Coach
Be Your Own Sailing Coach

Author: Jon Emmett

Publisher: Fernhurst Books Limited

Published: 2008-03-07

Total Pages: 323

ISBN-13: 111831560X

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If you want to win races you need to get organised! This unique guide shows you how to set your overall sailing goals, and breaks them down into manageable – yet stretching – mini-goals. Jon Emmett breaks racing down into 20 key skills (such as speed to windward and tactics) and, with detailed analysis of key techniques, uses a step-by-step guide to explain how to highlight your own strengths and weaknesses, and how you can improve each skill. This book will help you get to the front of the fleet, whether your goal is to win at club, open, national or international level. You will get tips from Olympic racers, and learn their approaches to each key skill; improve you sailing technique in manageable stages; and discover how to set goals and create the action plans to achieve them. Along the way you will find advice from Olympic sailors and exercises to turn you into a winner, with contributions from Paul Goodison, Simon Hiscocks and Joe Glanfield.

The Innovation Workout
The Innovation Workout

Author: Lucy Gower

Publisher: Pearson UK

Published: 2015-10-07

Total Pages: 208

ISBN-13: 1292085045

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Take your performance to the next level with our tried-and-tested guide on innovation. The Innovation Workout has been specially developed to be clear, simple, very easy to follow and highly effective. Our unique pre-workout test will help you identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly boost your skills. Test yourself – Start by finding out your current confidence and knowledge of innovation Follow the 10 Steps – learn everything you need to know to become an expert innovator Take action – Experience 10 situations where you can apply your new-found skill in real life Face your fears – Take on 10 common innovation challenges to test your skills and find out how to handle them. This book really works. Start your innovation workout today and begin exercising your full potential.

Twitter Marketing For Dummies
Twitter Marketing For Dummies

Author: Kyle Lacy

Publisher: John Wiley & Sons

Published: 2009-10-22

Total Pages: 375

ISBN-13: 0470585447

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An introductory guide to effectively using Twitter to grow your business! The field of social media marketing is exciting, cutting-edge, and...open to almost anything! Twitter's style of quick remarks lends itself to a carefree, conversational tone, ripe for passing along a plug, sharing a suggestion, or referencing a recommendation. This fun and friendly book is an excellent first step for gaining insight on how to effectively use one of the most popular social media tools to expand the success of a business. In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success. Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities Analyzes several real-world examples of successful strategies for marketing on Twitter Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site Shares the top Twitter applications So get chirping and put Twitter to work for your marketing needs today!