Sales and Distribution Management
Sales and Distribution Management

Author: S.L. Gupta

Publisher: Excel Books India

Published: 2009

Total Pages: 620

ISBN-13: 9788174464163

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Most standard books on marketing area have been written by American authors. Though there are a number of books on Sales and Distribution Management by Indian authors as well, these books do not present the Indian conditions in the right perspective. Indian students studying management require books which deal with the changing profile of Indian buyers and helps them understand their perceptions and motivations as also the factors that influence the decisions made by Indian consumers.The book offers a practical approach to Sales and Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to the subject matter for students of Sales and Distribution Management. It includes more than 500 live examples and 30 Case Studies from Indian marketing environment and provides sufficient food for thought to students to develop themselves as Result oriented marketers of the future.

Organisation and Administration for Business (RLE: Organizations)
Organisation and Administration for Business (RLE: Organizations)

Author: Geoffrey Whitehead

Publisher: Routledge

Published: 2013-05-02

Total Pages: 319

ISBN-13: 1135946949

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This book provides a comprehensive introduction to business organisation and administration. Written in a straightforward, readable style this textbook covers all the major aspects of the subject. Starting with the organisational background it goes on to cover the functions of the important departments within the firm, the role of the administrative officer, and other areas of knowledge vital to the smooth running of a business. There are self-assessment questions at the end of each section, past exam questions, study and exam tips and a full index.