The conference "We are blind" made Jürgen Klaric famous in 50 countries. The purpose of this book is to open your eyes to how the mind works and to understand why marketing and advertising fail so often. This book teaches you - how the human mind works and its curious decision-making behavior - the principle of the three brains: cortex (rational), limbic (emotional), reptilian (instinctive) - to identify the most serious mistakes big brands make - how to change the vision and culture of the company. In addition, it provides Jürgen Klaric's ten principles to understand the subconscious mind and to maximize sales and marketing: 1. Say I do not know anything! 2. Understand the problem and set a clear objective. 3. Research following the scientific model. 4. Generate hypotheses. 5. Generate key questions. 6. Use the laddering technique. 7. Read between the lines. 8. Select the information under neurobiological principles in order to discover the imprints. 9. Debug and hierarchize insights. 10. Synthesize, encode and implement.
The award winning author of Tear This Heart Out writes a compilation of deeply personal stories imbued with the human spirit, driven by different powerful women connected by desire. Each story in this "remarkable collection" (Kirkus Reviews) reveals a different woman, yet all are linked by a single thread: the strength of desire. Vibrant, sly, wise, earthy, and full of life, these are stories that mesmerize.
WINNER OF THE 2022 NOBEL PRIZE IN LITERATURE A Frozen Woman charts Ernaux's teenage awakening, and then the parallel progression of her desire to be desirable and her ambition to fulfill herself in her chosen profession - with the inevitable conflict between the two. And then she is 30 years old, a teacher married to an executive, mother of two infant sons. She looks after their nice apartment, raises her children. And yet, like millions of other women, she has felt her enthusiasm and curiosity, her strength and her happiness, slowly ebb under the weight of her daily routine. The very condition that everyone around her seems to consider normal and admirable for a woman is killing her. While each of Ernaux's books contain an autobiographical element, A Frozen Woman, one of Ernaux's early works, concentrates the spotlight piercingly on Annie herself. Mixing affection, rage and bitterness, A Frozen Woman shows us Ernaux's developing art when she still relied on traditional narrative, before the shortened form emerged that has since become her trademark.
Paz looks at the people and landscapes of India, based on his years with the Mexican embassy, offering a collection of essays on Indian history, culture, art, politics, language, and philosophy.
In Redeemers, acclaimed historian Enrique Krauze presents the major ideas that have formed the modern Latin American political mind during the late nineteenth and twentieth centuries—and looks closely at how these ideas were expressed in the lives of influential revolutionaries, thinkers, poets, and novelists. Here are the Cuban José Martí; the Argentines Che Guevara and Evita Perón; political thinkers like Mexico’s José Vasconcelos; and the writers José Enrique Rodó, Mario Vargas Llosa, Octavio Paz, and Gabriel García Márquez. Redeemers also highlights Mexico’s Samuel Ruiz and Subcomandante Marcos, as well as Venezuela’s president Hugo Chávez, and their influence on contemporary Latin America. In his brilliant, deeply researched history, Enrique Krauze uses the range of these extraordinary lives to illuminate the struggle that has defined Latin American history: an ever-precarious balance between the ideal of democracy and the temptation of political messianism.
Stories by an Argentinian writer. They range from The Charm Against Storms, on the Sandinista revolution in Nicaragua, to Tango, in which a woman describes the sort of relationship the dance can create between two people.
Thrilling and dark, this is a novel of obsession and crime—a commentary on the fine line between creativity and insanity. A stark and powerful story that is literary to its core, the novel follows two Argentine writers self-exiled in New York City, one of whom is a murderer, and both of whom are inexplicably driven to lose themselves in the city that never sleeps.
Function theory, spectral decomposition of operators, probability, approximation, electrical and mechanical inverse problems, prediction of stochastic processes, the design of algorithms for signal-processing VLSI chips--these are among a host of important theoretical and applied topics illuminated by the classical moment problem. To survey some of these ramifications and the research which derives from them, the AMS sponsored the Short Course Moments in Mathematics at the Joint Mathematics Meetings, held in San Antonio, Texas, in January 1987. This volume contains the six lectures presented during that course. The papers are likely to find a wide audience, for they are expository, but nevertheless lead the reader to topics of current research. In his paper, Henry J. Landau sketches the main ideas of past work related to the moment problem by such mathematicians as Caratheodory, Herglotz, Schur, Riesz, and Krein and describes the way the moment problem has interconnected so many diverse areas of research. J. H. B. Kemperman examines the moment problem from a geometric viewpoint which involves a certain natural duality method and leads to interesting applications in linear programming, measure theory, and dilations. Donald Sarason first provides a brief review of the theory of unbounded self-adjoint operators then goes on to sketch the operator-theoretic treatment of the Hamburger problem and to discuss Hankel operators, the Adamjan-Arov-Krein approach, and the theory of unitary dilations. Exploring the interplay of trigonometric moment problems and signal processing, Thomas Kailath describes the role of Szego polynomials in linear predictive coding methods, parallel implementation, one-dimensional inverse scattering problems, and the Toeplitz moment matrices. Christian Berg contrasts the multi-dimensional moment problem with the one-dimensional theory and shows how the theory of the moment problem may be viewed as part of harmonic analysis on semigroups. Starting from a historical survey of the use of moments in probability and statistics, Persi Diaconis illustrates the continuing vitality of these methods in a variety of recent novel problems drawn from such areas as Wiener-Ito integrals, random graphs and matrices, Gibbs ensembles, cumulants and self-similar processes, projections of high-dimensional data, and empirical estimation.
