Judicious Advertising and Advertising Experience
Author:
Publisher:
Published: 1907
Total Pages: 736
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author:
Publisher:
Published: 1907
Total Pages: 736
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1924
Total Pages: 1272
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1925
Total Pages: 512
ISBN-13:
DOWNLOAD EBOOKAuthor: Roxanne Hovland
Publisher: Routledge
Published: 2014-12-18
Total Pages: 440
ISBN-13: 1317461363
DOWNLOAD EBOOKThis collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Author: Carnegie Library of Pittsburgh
Publisher:
Published: 1906
Total Pages: 664
ISBN-13:
DOWNLOAD EBOOKAuthor: Library of Congress. Copyright Office
Publisher:
Published: 1910
Total Pages: 808
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1905
Total Pages: 956
ISBN-13:
DOWNLOAD EBOOK