Print Journalism
Print Journalism

Author: Richard Keeble

Publisher: Routledge

Published: 2005-11-23

Total Pages: 364

ISBN-13: 1134243502

DOWNLOAD EBOOK

Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.

Media Selling
Media Selling

Author: Charles Warner

Publisher: John Wiley & Sons

Published: 2020-08-04

Total Pages: 576

ISBN-13: 1119477395

DOWNLOAD EBOOK

The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Print Journalism
Print Journalism

Author: Richard Keeble

Publisher: Routledge

Published: 2005-11-23

Total Pages: 416

ISBN-13: 1134243499

DOWNLOAD EBOOK

Print Journalism provides an up-to-date overview of the skills needed to work within the newspaper and magazine industries. This critical approach to newspaper and magazine practice highlights historical, theoretical, ethical and political debates and includes tips on the everyday skills of newspaper and magazine journalists, as well as tips for online writing and production. Crucial skills highlighted include: sourcing the news interviewing sub editing feature writing and editing reviewing designing pages pitching features In addition separate chapters focus on ethics, reporting courts, covering politics and copyright whilst others look at the history of newspapers and magazines, the structure of the UK print industry (including its financial organization) and the development of journalism education in the UK, helping to place the coverage of skills within a broader, critical context. All contributors are experienced practicing journalists as well as journalism educators from a broad range of UK universities.

Journalism for All: Writing Across Platforms
Journalism for All: Writing Across Platforms

Author: Terry Nelson

Publisher:

Published: 2017-05-30

Total Pages: 0

ISBN-13: 9781524914523

DOWNLOAD EBOOK

Students of media need to be trained to tell the truth, to make sound, ethical judgments in the reporting and analysis of news, and to present stories that are fair and balanced. That's what Journalism for All is for. It is a beginning guide to a credible and incredible career.

Convergent Journalism: An Introduction
Convergent Journalism: An Introduction

Author: Vincent F. Filak

Publisher: CRC Press

Published: 2014-10-30

Total Pages: 263

ISBN-13: 1317681592

DOWNLOAD EBOOK

Convergent Journalism: An Introduction is a pioneering textbook that will teach you how to master the skills needed to be a journalist in today’s converged media landscape. This book shows you what makes a news story effective, and how to identify the best platform for a particular story, whether it’s the Web, broadcast or print. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, audience engagement. After establishing these journalism basics, the book goes into great detail on how to tailor a story to meet the needs of various media. Vincent F. Filak has brought this second edition completely up to date through: A thorough reorganization of the chapters, which provides a newer, more practical approach focused on "how to do convergent journalism," rather than simply observing the current state of converged media. A number of new pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more. Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media. A companion website with links to additional examples of quality text, images and multimedia for students, as well as an instructor site with a test bank, suggested exercises and discussion questions.

Convergent Journalism: An Introduction
Convergent Journalism: An Introduction

Author: Vincent F. Filak

Publisher: Routledge

Published: 2019-12-06

Total Pages: 228

ISBN-13: 1000735397

DOWNLOAD EBOOK

Convergent Journalism: An Introduction is the pioneering textbook on practicing journalism in the 21st century, now in its third edition, offering chapters by industry experts covering key components for today’s convergenced media landscape. Each chapter of this book is written by an expert in the field, offering practical and key skills for the different aspects that make up the practice of journalism today. This new edition, written from the ground up, shifts the discussion toward a model of responsible and audience-centric journalism and demonstrates the ways journalists can use new media tools as both senders and receivers. The bedrock tenets of journalism remain at the core of this book, including information dissemination, storytelling, and audience engagement. This book offers readers: • A number of pedagogical features to improve learning and retention, including examples, exercises, breakout boxes and more • Coverage of additional topics such as issues of law and ethics in digital media, and also writing for mobile platforms and social media • Individual chapters written by subject experts, giving readers the necessary know-how for converged media by proven leaders in the field Students looking for the practical skills and ethical background necessary for producing journalism in the contemporary media landscape will find this book an invaluable resource. It is perfect for students in courses such as Convergent Journalism, Digital Media, Online Journalism, and Multimedia Journalism.

Journalism in the Digital Age
Journalism in the Digital Age

Author: John Herbert

Publisher: CRC Press

Published: 1999-11-03

Total Pages: 327

ISBN-13: 1136029931

DOWNLOAD EBOOK

Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. The book is written from an international perspective - with examples from around the world in recognition of the global marketplace for today's media. This is an essential text for students on journalism courses and professionals looking for a reference that covers the skill, technology and knowledge required for a digital and converged media age. The book's essence lies in the way essential theories such as ethics and law, are woven into practical newsgathering and reporting techniques, as well as advice on management skills for journalists, providing the wide intellectual foundation which gives credibility to reporting.

Journalism Basics
Journalism Basics

Author: Megan Horst

Publisher: Createspace Independent Publishing Platform

Published: 2017-08-02

Total Pages: 132

ISBN-13: 9781974208166

DOWNLOAD EBOOK

Discover what it takes to be a journalist -- from a news reporter or editorialist to a feature writer. Students will learn how to communicate current events to a wide audience. While creating their own newspaper, they will learn the basics of journalism such as conducting interviews, applying Associated Press Style, and using the inverted pyramid. Journalism Basics will equip students to investigate stories and reach the world through the written word. Recommended for grades 7-12

Journalism from Print to Platform
Journalism from Print to Platform

Author: Robert Hassan

Publisher: Taylor & Francis

Published: 2024-05-08

Total Pages: 98

ISBN-13: 1040086349

DOWNLOAD EBOOK

Through a synthesis of philosophical anthropology and media theory, this book examines the human relationship with technology, progressing from analogue to digital, to give a new perspective on journalism in the digital age. Journalism from Print to Platform takes a fresh look at the relationship between journalism as a craft shaped by its tools and considers anew the tools themselves. This book demonstrates that, with the emergence of digitality, what analogue print culture made possible and seemingly “natural” has now become unworkable. Digital logic constitutes a wholly different category of technology with a framework that makes fidelity in one-to-one exchange of analogue-to-digital in communication problematic. In short, the technology-based forms and practices that journalism developed as a fourth estate/public sphere enabler are, like us, irreducibly analog. Whilst we have mostly assumed that these would either adapt to or carry over with the shift to digitality, this book challenges that assumption and considers the important consequences of that realisation for the practice of journalism today. This challenging study is an insightful resource for students and scholars in journalism, media and technology studies.

Print News and Raise Hell
Print News and Raise Hell

Author: Kenneth Joel Zogry

Publisher: UNC Press Books

Published: 2018-02-01

Total Pages: 361

ISBN-13: 1469608308

DOWNLOAD EBOOK

For over 125 years, the Daily Tar Heel has chronicled life at the University of North Carolina at Chapel Hill and at times pushed and prodded the university community on issues of local, state, and national significance. Thousands of students have served on its staff, many of whom have gone on to prominent careers in journalism and other influential fields. Print News and Raise Hell engagingly narrates the story of the newspaper's development and the contributions of many of the people associated with it. Kenneth Joel Zogry shows how the paper has wrestled over the years with challenges to academic freedom, freedom of speech, and freedom of the press, while confronting issues such as the evolution of race, gender, and sexual equality on campus and long-standing concerns about the role of major athletics at an institution of higher learning. The story of the paper, the social media platform of its day, uncovers many dramatic but perhaps forgotten events at UNC since the late nineteenth century, and along with many photographs and cartoons not published for decades, opens a fascinating window into Tar Heel history. Examining how the campus and the paper have dealt with many challenging issues for more than a century, Zogry reveals the ways in which the history of the Daily Tar Heel is deeply intertwined with the past and present of the nation's oldest public university.