Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Doing Business Research
Doing Business Research

Author: Nick Lee

Publisher: SAGE

Published: 2008-03-26

Total Pages: 450

ISBN-13: 1446259617

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`It′s not often that you′ll find an article or book that explains what you need to know in such plain, simple terms. Treasure it′ - Andrew Farrell, Doctoral Researcher, Loughborough University `Entertaining and authoritative without being patronising′ - Professor Chris Hackley, Royal Holloway, University of London `This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers′ - Professor Graham Hooley, Aston University `This book will fill a vital gap for post graduate research′ - Professor Rod Brodie, University of Auckland Business School For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do. Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides: - essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology - a pragmatic guide to why things are important and how they are important - a huge range of things to consider that the reader can use to develop their research project further - a resource book, providing extensive suggested reading to help the researcher do their research.

Cross-cultural Management
Cross-cultural Management

Author: Terence Jackson

Publisher: Digital Press

Published: 1995

Total Pages: 423

ISBN-13: 9780750619332

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Transcultural management ; Management styles ; Intercultural communication.

Essentials of Business Research Methods
Essentials of Business Research Methods

Author: Joe F. Hair Jr.

Publisher: Routledge

Published: 2019-11-05

Total Pages: 521

ISBN-13: 0429511957

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In an era of big data and data analytics, how can managers make decisions based on almost unlimited information, not to mention hiring and retaining individuals with the required data analytics skills? The new fourth edition of Essentials of Business Research Methods explains research methods and analytical techniques for individuals who aren't data scientists. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. They include critical topics, such as the increasing role of online research, ethical issues, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This is also the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive as well as much easier to understand than in other texts. A realistic continuing case used throughout the book, applied research examples, and ethical dilemma mini cases enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including instructors’ manuals, PowerPoint slides, and test banks.

Essentials of Business Research Methods
Essentials of Business Research Methods

Author: Joseph F. Hair, Jr

Publisher: Routledge

Published: 2015-03-04

Total Pages: 672

ISBN-13: 1317471229

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Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include such critical topics as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only such book that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive and much easier to understand than in other works. The book features a realistic continuing case throughout the text that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as Ethical Dilemma mini - cases, and interactive Internet applications and exercises.

Essentials of Business Research
Essentials of Business Research

Author: Jonathan Wilson

Publisher: SAGE

Published: 2010-04-20

Total Pages: 338

ISBN-13: 1446242692

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Essentials of Business Research: A Guide to Doing Your Research Project is a concise, student-friendly text that cuts through the jargon of research methods terminology to present a clear guide to the basics of methodology in a business and management context. This extremely accessible book is informed throughout by the use of clear case studies and examples that serve to bring the research process to life for student readers. Unusually for a Methods text, Wilson also explicitly considers the importance of the supervisor in the dissertation process, and explains for the reader what lecturers are looking for from their students at every stage of the process in a good research project. This book aims to guide the student through the entire research process by using actual student case examples and explaining the role of the supervisor and how to meet their expectations. Key features include: - ‘You’re the Supervisor’ sections – helps students to meet their learning outcomes; - ‘Common questions and answers’ – provides students with an invaluable point of reference for some of the challenges they are likely to face while undertaking their research project; - Comprehensive section on ethical issues students need to consider when undertaking their research project; - A full student glossary. - The book is packed throughout with student-friendly features such as helpful diagrams, student case studies, chapter objectives, annotated further reading sections and summary and references at the end of each chapter. Essentials of Business Research is accompanied by a companion website containing an array of material for lecturers and students including: multiple choice questions to enable students to test their knowledge and progress; chapter-by-chapter links to academic journal articles demonstrating each method’s application; chapter-by-chapter links to youtube resources to provide further context; chapter-by-chapter powerpoint slides to help lecturers and students.