With the continued fragmentation of the media and proliferation of media options, the balance of power has shifted from the marketer to the individual. In Join the Conversation, Jaffe discusses the changing role of the consumer and how marketers must adapt by joining the rich, deep and meaningful conversation already in progress. This book reveals what marketers must do to become a welcome and invited part of the dialogue, and how to leverage and integrate the resulting partnership in ways that provide win-win situations for businesses, brands and lives.
Grounded in the best practices of effective writing instruction, Joining the Conversation’s rhetorical approach teaches students the key critical thinking skills they will draw on as they begin to explore and respond thoughtfully to the complex conversations around them. From reflective and informative to analytical and persuasive writing, chapters follow real student writers as they find a conversation, develop, revise, and document their writing. Thoroughly revised, the fourth edition includes new student projects and more support for academic reading, critical thinking, and assessing credibility and bias.
This ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021). Grounded in the best practices of effective writing instruction, Joining the Conversation’s rhetorical approach teaches students the key critical thinking skills they will draw on as they begin to explore and respond thoughtfully to the complex conversations around them. From reflective and informative to analytical and persuasive writing, chapters follow real student writers as they find a conversation, develop, revise, and document their writing. Thoroughly revised, the fourth edition includes new student projects and more support for academic reading, critical thinking, and assessing credibility and bias.
Social Skills for Teenagers With Developmental and Autism Spectrum Disorders uses discussion, handouts, tips and activities to walk parents and therapists through a step-by-step program that has brought proven results for teens trying to make friends.
Learn Facebook, Twitter, Instagram, LinkedIn, Pinterest, Skype, and More! My Social Media for Seniors helps you learn what social media is all about, and how to use it to connect with friends, families, and more. The full-color book provides a general overview of what social media is and what it does, then offers step-by-step instruction on how to use the most popular social media-- Facebook, LinkedIn, Pinterest, and Twitter. It also covers other social media, including online message boards and group video chat services such as Skype and Google Hangouts. In addition, the book offers strategies for using social media to find old friends and colleagues, as well as how to use social media safely and securely. Here are a few things you will learn: What Social Media is and why we use it What to share and what not to share on Social Media Using Social Media safely and privately Comparing the most popular Social Media Keeping in touch with friends and family on Facebook Sharing pictures and videos on Facebook Discovering interesting groups on Facebook Configuring Facebook's privacy settings Pinning and repinning on Pinterest Finding other users and boards to follow on Pinterest Fine-tuning your professional profile on LinkedIn Connecting with people and businesses on LinkedIn Tweeting and retweeting on Twitter Sharing photos with instagram Getting social on special interest message boards Playing social games Getting social with video chats Using Social Media to find old friends Using Social Media on your smartphone or tablet Exploring other social media
Praise for BrandED "A great resource for educators who want to strengthen their connections with students, teachers, parents, and the wider community. These two innovative leaders don't just capture how to tell the story of a school—they show how to create it." —Adam Grant, New York Times bestselling author of Originals and Give and Take "Every day in every one of your schools, great things happen. How does your community know? Schools that are Future Ready boldly engage their community to build relationships and empower both students and families. Powerful yet practical, BrandED is the perfect resource to help your school share its story with the world." —Thomas C. Murray, Director of Innovation, Future Ready Schools "Eric and Trish demystify what it means to brand one's school by providing eight compelling conversations that not only lead to a deeper understanding of branding, but provide relevant ways for school leaders to frame their work... . In the vast sea of information in which we currently reside, using the BrandED Leadership methods described in this book will help school leaders reach their audiences in ways that create trusting relationships and loyalty." —Dwight Carter, Principal, New Albany High School "Disruption is the new normal. And the great disruptors of our time are shaping the culture itself in innovative ways. Eric and Trish's book BrandED sends a very compelling message to school leaders that developing and executing a smart, innovative brand strategy can disrupt the best practices' conventions of the existing school system. Like great disruptive brands from Apple to Uber, educators now have the ability to get the community engaged and immersed in the school's brand equity—and BrandED provides the roadmap for getting there." —Scott Kerr, Executive Director of Strategy and Insights, Time Inc. A brand is built around three key elements: image, promise, and result. The power of a brand to communicate all three elements is undeniable, and in today's digitally connected, social society, schools and school districts have a lot to gain by developing and promoting their own brand identities. BrandED is the groundbreaking guidebook for educators who want to enhance communication with students, parents, and stakeholders to create a transparent record of value. You know great achievements happen at your school. Unfortunately, many of those stories stop at the school doors. This hands-on guide from two rising stars in the education field, Eric Sheninger and Trish Rubin, empowers educators at all levels to take control of how the mission, values, and vision of their schools is communicated. An engaging collection of transformative conversations lead you to discover the opportunities and benefits of designing a brand for your school and sustaining a BrandED community to evangelize it. Even if you have no marketing experience, the easy-to-use framework takes you step by step through the nuances of spreading good news about your school and building relationships around those actions. Timesaving, practical advice prepares you to begin innovating at your school right away, and convenient tips and reflections at the end of each chapter make it easy to integrate the BrandED mindset and practices into your everyday routine. Become a driving force behind your school getting the recognition it deserves by: Branding yourself as your school's storyteller-in-chief and amplifier through a variety of traditional and digital tools and platforms Improving relationships with key stakeholders, developing strategic partnerships, and attracting more resources and opportunities Fostering a positive culture extending and influencing beyond the school grounds BrandED is your one-stop resource for designing and sustaining your individual brand as a leader and the brand of your school or district. Join the conversation on Twitter using #brandEDU.
Find out what your customers and employees are really thinking with this indispensable resource Scaling Conversations: How Leaders Access the Full Potential of People delivers invaluable strategies for how leaders can make their communications more inclusive and access the voices of those employees who rarely feel empowered to speak up. As constituent numbers scale, leaders have traditionally struggled to make communications a conversation with the entire organization, settling instead for small focus groups, talking at people in town halls, and delivering surveys after the fact. The result is exclusive, narrow decision-making that disengages and under-utilizes talent and human capital. And now, as the remote environment grows, the challenge and imperative for engaging conversations on a wider scale is even greater. Scaling Conversations provides the solution. Having led a remote team for over a decade and having worked with thousands of leaders across North America, Dave MacLeod teaches you how to: Scale your business by listening to the voices that really matter Access and maximize the human capital in your organization Make decisions that create unity and move the group forward Decrease employee turnover caused by poor communication Within these pages, you'll learn how to better facilitate conversations with a wider and more representative array of clients and employees, and not just the loudest ones in the town hall meeting or Slack channel. Perfect for any leader who's responsible for understanding what employees are really feeling and thinking, Scaling Conversations also belongs on the bookshelves of anyone who wants to learn how to discover what the “silent majority,” who are often drowned out by the loudest people in the room, actually believes.
