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Author: Olive Woolley Burt
Publisher:
Published: 1962
Total Pages: 206
ISBN-13:
DOWNLOAD EBOOKConcentrates on the boyhood of the Philadelphian who opened a clothing business in his home town that grew into one of the largest department stores in the country.
Author: Herbert Adams Gibbons
Publisher:
Published: 1926
Total Pages: 574
ISBN-13:
DOWNLOAD EBOOKAuthor: Jacob Gould Schurman
Publisher: DigiCat
Published: 2023-11-15
Total Pages: 853
ISBN-13:
DOWNLOAD EBOOKThis book features the life stories, told by themselves, of many successful men and women, with emphasis on those experiences which to them appear to have been the turning points in their lives. The leaders in invention, manufacture, transportation, commerce, finance, in political and public life, and in the professions of the ministry, the law, literature and art, were requested to bequeath in their own words the stories of their lives, their ideals, and the lessons of their experience, to the American public. Many and varied careers have been selected, so that each one may find his ideal of success fulfilled in real life, and be aroused to a lofty aspiration and resolute determination to achieve like eminence. While for the most part the experiences portrayed in this book occurred upon American soil, in several instances persons born or now living abroad, but prominently identified with American life, have been included. Contents: Hard Work, the Secret of a Great Inventor's Genius – Thomas Alva Edison A "Down-East" Yankee Who Dictates Peace to the Nations – Hiram Stevens Maxim A Poor Boy Who Once Borrowed Books Now Gives Away Libraries – Andrew Carnegie A Good Shoemaker Becomes Detroit's Best Mayor and Michigan's Greatest Governor – Hazen S. Pingree Determination Not to Remain Poor Made a Farmer Boy Merchant Prince – Marshall Field Honesty the Foundation of a Great Merchant's Career – John Wanamaker A British Boy Wins Fortune and Title by American Business Methods – Sir Thomas Lipton A Self-made Man Who Strives to Give Others a Chance – Darius Ogden Mills Thrift, the Secret of a Fortune Built in a Single Lifetime – Russell Sage Cut Out for a Banker, He Rose From Errand Boy to Secretary of the United States Treasury – Lyman Judson Gage A Young Millionaire Not Afraid to Work in Overalls – Cornelius Vanderbilt A Messenger Boy's Zeal Lifts Him to the Head of the World's Greatest Telegraph System – Robert C. Clowry...
Author: Edd Applegate
Publisher: Scarecrow Press
Published: 2012-08-17
Total Pages: 213
ISBN-13: 0810884070
DOWNLOAD EBOOKIn this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.
Author: Jacob Gould Schurman
Publisher: DigiCat
Published: 2022-12-10
Total Pages: 852
ISBN-13:
DOWNLOAD EBOOKThis book features the life stories, told by themselves, of many successful men and women, with emphasis on those experiences which to them appear to have been the turning points in their lives. The leaders in invention, manufacture, transportation, commerce, finance, in political and public life, and in the professions of the ministry, the law, literature and art, were requested to bequeath in their own words the stories of their lives, their ideals, and the lessons of their experience, to the American public. Many and varied careers have been selected, so that each one may find his ideal of success fulfilled in real life, and be aroused to a lofty aspiration and resolute determination to achieve like eminence. While for the most part the experiences portrayed in this book occurred upon American soil, in several instances persons born or now living abroad, but prominently identified with American life, have been included. Contents: Hard Work, the Secret of a Great Inventor's Genius – Thomas Alva Edison A "Down-East" Yankee Who Dictates Peace to the Nations – Hiram Stevens Maxim A Poor Boy Who Once Borrowed Books Now Gives Away Libraries – Andrew Carnegie A Good Shoemaker Becomes Detroit's Best Mayor and Michigan's Greatest Governor – Hazen S. Pingree Determination Not to Remain Poor Made a Farmer Boy Merchant Prince – Marshall Field Honesty the Foundation of a Great Merchant's Career – John Wanamaker A British Boy Wins Fortune and Title by American Business Methods – Sir Thomas Lipton A Self-made Man Who Strives to Give Others a Chance – Darius Ogden Mills Thrift, the Secret of a Fortune Built in a Single Lifetime – Russell Sage Cut Out for a Banker, He Rose From Errand Boy to Secretary of the United States Treasury – Lyman Judson Gage A Young Millionaire Not Afraid to Work in Overalls – Cornelius Vanderbilt A Messenger Boy's Zeal Lifts Him to the Head of the World's Greatest Telegraph System – Robert C. Clowry...
Author: Edwin Markham
Publisher: DigiCat
Published: 2023-11-12
Total Pages: 115
ISBN-13:
DOWNLOAD EBOOK"The Man with the Hoe, and Other Poems" by Edwin Markham. Published by DigiCat. DigiCat publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each DigiCat edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.
Author: Marshall P. Wilder
Publisher: DigiCat
Published: 2022-07-21
Total Pages: 238
ISBN-13:
DOWNLOAD EBOOKThe Sunny Side of the Street is about recollections of the "sunny side" of various strangers. Wilder playfully utilizes humor and pathos to write rich stories about the happy parts of human nature. Contents: Sunshine and Fun, Sunny Men of Serious Presence, At the White House and Near It, Storytelling As Art, cont.
Author: United States. Coast Guard
Publisher:
Published: 1976
Total Pages: 1026
ISBN-13:
DOWNLOAD EBOOKAuthor: Edd C. Applegate
Publisher: Bloomsbury Publishing USA
Published: 1998-01-21
Total Pages: 192
ISBN-13: 0313029946
DOWNLOAD EBOOKProfiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum. Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
Author: Goldwin Smith
Publisher: DigiCat
Published: 2022-09-15
Total Pages: 40
ISBN-13:
DOWNLOAD EBOOKNo Refuge But in Truth by Goldwin Smith is an evaluation of religion and the concept of evolution, which is most applicable according to science and the events of history. Contents: "I. Man and His Destiny, New Faith Linked with Old, The Scope of Evolution, The Limit of Evolution, Explanations, The Immortality of the Soul, Is there to be a Revolution in Ethics?"
