Words That Work
Words That Work

Author: Dr. Frank Luntz

Publisher: Hachette Books

Published: 2007-01-02

Total Pages: 414

ISBN-13: 1401385745

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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Ohio and Its People
Ohio and Its People

Author: George W. Knepper

Publisher:

Published: 1997

Total Pages: 558

ISBN-13:

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In 1989, when Ohio and Its People was first published, the state was still reeling from severe economic blows. Now its economy is resurgent. Its cities have made great progress in renewing portions of their downtowns and, in some cases, their neighborhoods.

Drive
Drive

Author: Daniel H. Pink

Publisher: Penguin

Published: 2011-04-05

Total Pages: 275

ISBN-13: 1101524383

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The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

White Fragility
White Fragility

Author: Dr. Robin DiAngelo

Publisher: Beacon Press

Published: 2018-06-26

Total Pages: 194

ISBN-13: 0807047422

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The New York Times best-selling book exploring the counterproductive reactions white people have when their assumptions about race are challenged, and how these reactions maintain racial inequality. In this “vital, necessary, and beautiful book” (Michael Eric Dyson), antiracist educator Robin DiAngelo deftly illuminates the phenomenon of white fragility and “allows us to understand racism as a practice not restricted to ‘bad people’ (Claudia Rankine). Referring to the defensive moves that white people make when challenged racially, white fragility is characterized by emotions such as anger, fear, and guilt, and by behaviors including argumentation and silence. These behaviors, in turn, function to reinstate white racial equilibrium and prevent any meaningful cross-racial dialogue. In this in-depth exploration, DiAngelo examines how white fragility develops, how it protects racial inequality, and what we can do to engage more constructively.

Ohio and Its People
Ohio and Its People

Author: George W. Knepper

Publisher: Kent State University Press

Published: 2003

Total Pages: 560

ISBN-13: 9780873387910

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The bicentennial edition of this publication has been revised and updated and includes an additional chapter which examines Ohio through to the end of the 20th century. George W. Knepper presents contemporary information on the national and state political arenas, the economy and the environment.

Afghanistan
Afghanistan

Author: Martin Ewans

Publisher: Psychology Press

Published: 2002

Total Pages: 280

ISBN-13: 0415298261

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Reviews the emergence and fall of the Taliban, their ideology and their place within Islam, and examines Afghanistan's relevance to issues relating to Islamic extremism, the international drugs trade and international terrorism.

Grenada
Grenada

Author: Beverley A. Steele

Publisher: MacMillan Caribbean

Published: 2003

Total Pages: 508

ISBN-13:

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This book blends up to date scholarship from primary sources with fascinating detail of its people and their often turbulent struggle for survival. It provides a detailed chronological historical anaylsis but focuses especially on the story and every day lives of its inhabitants from the earliest days of settlement to the overthrow, and execution, of the revolutionary Prime Minister Maurice Bishop in 1981, and beyond.

Start with Why
Start with Why

Author: Simon Sinek

Publisher: Penguin

Published: 2011-12-27

Total Pages: 257

ISBN-13: 1591846447

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The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.