Author: Sergio Richter

Publisher: Sergio Richter

Published: 2024-02-15

Total Pages: 476

ISBN-13:

PROACTIVE Innovation® is the quintessential compendium for executives, consultants, and visionary leaders eager to challenge paradigms and shape the organizations of tomorrow. If your company aims to adapt to a constantly evolving world and yet lacks a strategy that positions it as a market leader, this book will provide you with the necessary tools and knowledge. Born from collaboration with hundreds of postgraduate students, companies from various sectors, and government programs focused on innovation, PROACTIVE Innovation® stands out not only for its profound content but also for its visually captivating design that turns strategic ideas into tangible, applicable tools. Within its pages, you will explore the essential components of a successful innovation management system, all backed by real-life experiences and complemented with insights from leading business experts. Moreover, you will find guidelines to personalize and apply these concepts in your organizational context. This book will prepare you to design and implement an innovation management system aligned with the principles of the renowned ISO 56000 standards family, presented with a pragmatic and accessible approach. You will delve into the best practices for innovation management focused on creating real value. PROACTIVE Innovation® is designed for those ready to dive into the economy of innovation. If you are prepared to rewrite the rules and be a pioneer in change, welcome to the era of PROACTIVE Innovation®! What other authors have said: “In this book, Sergio gives you the knowledge and tools to succeed in this new paradigm, to see changes as opportunities rather than threats. If you have to read one book to get into innovation management, this is your book. It explains all the concepts and schools of thought, illustrates them with personal experiences in the world of innovation that few have lived, and allows you to apply them quickly. As you progress through the pages of this book, you will discover the beauty and challenges of innovation, but you will also discover one of the leaders in this field, humble, knowledgeable, and excited to share. Enjoy your reading.” Antonio Dávila, Professor at the 'Faculty of Business and Economics of the University of Lausanne', previously served as a professor at the 'IESE Business School', the 'Harvard Business School', and the 'Stanford Graduate School of Business'. He is the co-author of the must-read books: 'The Innovation Paradox' (2015), 'Making Innovation Work: How to Manage It, Measure It, and Profit from It' (2006), and 'Malea Fashion District' (2014). “Two things struck me about Sergio when I first met him. One was his exquisite ability to teach. The other, his capacity to explain complicated matters with simplicity. Sergio is not only a distinguished author and leader but has also become an unparalleled traveling companion. Through his wisdom, experience, and generosity, I have had the immense privilege of learning valuable lessons about innovation and leadership. Every conversation with him is an opportunity to absorb the essence of his vision and his passion for driving change in the business world. So, delve into this book with the assurance that you will not only acquire precious knowledge but also share a space with a true leader and mentor on the path toward innovation.” Joshua Aguilar, entrepreneur and author of the international bestsellers Diario Emprendedor and The Millionaire of Silicon Valley, has been recognized for his work in Forbes, Entrepreneur, El País, The New York Public Library, Mac Life, among other publications.