Now you can do more than just deal with the "crisis-du-jour". Leadership is learnable, and this comprehensive guide will show you how to be proactive, prevent crises, create dreams, push the envelope, and focus on the future instead of just reacting to crises, spending all your time putting out fires, or coping with the current system-whether it works or not. In this updated second edition, best-selling author Robert D. Ramsey gives you just what you need to avoid "simply managing" and to become a true leader instead! Unlike other manuals that give you bits and pieces on how to develop a particular curriculum or handle specific day-to-day discipline problems, this unique handbook offers administrators practical, time-proven lessons on how to think, act, plan, set priorities, manage time, and make decisions-skills that will help you navigate through the unique challenges of leading in a school environment. Included are guidelines on: Getting the most out of people Bringing about change Handling politics Dealing with setbacks Thinking, looking, and acting like an effective school leader Communicating effectively Practicing ethical leadership Being a school leader can actually be exciting, rewarding, and fun again, once you're equipped to tackle today's challenges!Other books by Robert D. Ramsey:What Matters Most for School Leaders School Leadership From A to Z How to Say the Right Thing Every Time, Second Edition Well Said, Well Spoken
Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world. Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as: Snagging positive media coverage Creating eye-catching news releases and photo opportunities Avoiding the endless traps set by journalists Paul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.
Don't Stay Stuck in a Job Rut--Take Control of Your Career in Just 30 Days! Feeling enslaved by pointless meetings, overflowing "in" boxes, and endless phone calls? Shackled by mindless busywork and jealous colleagues who keep you from landing the corner office and the recognition you deserve? If so, now is the time to break free from the chains of job slavery! Now in paperback, Karen Salmansohn, award-winning advertising veteran and bestselling author, offers an instructive, humorous, and easy-to-follow 30-day plan for taking control of your career. Daily tips for Cracking Whips and Master Mantras will show you how to beat all of your negative thoughts instead of letting them beat you, so that at last you can attain the promotions and raises you dream about.
McSmith focuses on key individuals in the party whose careers cast a complex story into sharp relief. His choice of subjects is deliberately eclectic. It includes portraits of politicians like Peter Mandelson, Clare Short, David Blunkett, John Prescott and Tony Blair, who will play a leading role in any Labour government.
In this reference designed for scholastic reference (which should also be used by media fact-checkers on those busy election nights, contributors to these 27 chapters describe how political campaigns work in the US, how they are financed, who gets to vote and when, what campaign staffers do to influence voters and wrangle candidates, and how specific types of campaigns differ from one another in execution and intent. Topics include laws and regulations about campaigns, the players and parties involved, polling and research, preparing for debates, getting out the (hopefully sympathetic) vote, and the probable future of current efforts toward campaign reform. Each article includes its own references, just in case that election night turns out to be not quite as busy as previously thought. Annotation : 2005 Book News, Inc., Portland, OR (booknews.com).
This book examines the relationship between the White House, in the person of its press secretary, and the press corps through a linguistic analysis of the language used by both sides. A corpus was compiled of around fifty press briefings from the late Clinton years. A wide range of topics are discussed from the Kosovo crisis to the Clinton-Lewinsky affair. This work is highly original in demonstrating how concordance technology and the detailed linguistic evidence available in corpora can be used to study discourse features of text and the communicative strategies of speakers. It will be of vital interest to all linguists interested in corpus-based linguistics and pragmatics, as well as sociolinguists and students and scholars of communications, politics and the media.
A skilfully crafted tale of sex, spin and political skulduggery. Frank's rise up the greasy pole has seen his career reach Cabinet status, and the myriad problems that accompany it - a wife, a mistress and a spin-doctor screaming for him to choose between the two... Social Security Secretary Diane has the sort of sexual appetite that would make Bill Clinton blush. And though her newest office recruit, the young and good-looking Edward, is everything she could wish for, he is about to make her life heart-rendingly complicated... The Leader of the New Democrats, meanwhile, is facing pressure from his party to marry his attractive ambitious girlfriend. And far from relieving the accompanying stress, Benedict's pursuit of martial arts is about to turn his life upside down...
But get ready! On the surface, Krassner's writings seamlessly blend factual reporting and suggestive misstatement. "The truth," says Krassner, "is Silly Putty;" and "cultural anarchy is freedom of speech.".