Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing
Social Computing and Social Media. Participation, User Experience, Consumer Experience, and Applications of Social Computing

Author: Gabriele Meiselwitz

Publisher: Springer Nature

Published: 2020-07-10

Total Pages: 648

ISBN-13: 3030495760

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This two-volume set LNCS 12194 and 12195 constitutes the refereed proceedings of the 12th International Conference on Social Computing and Social Media, SCSM 2020, held as part of the 22nd International Conference, HCI International 2020, which was planned to be held in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. The total of 1439 papers and 238 posters have been accepted for publication in the HCII 2020 proceedings from a total of 6326 submissions. SCSM 2020 includes a total of 93 papers which are organized in topical sections named: Design Issues in Social Computing, Ethics and Misinformation in Social Media, User Behavior and Social Network Analysis, Participation and Collaboration in Online Communities, Social Computing and User Experience, Social Media Marketing and Consumer Experience, Social Computing for Well-Being, Learning, and Entertainment.

Higher Education in Saudi Arabia
Higher Education in Saudi Arabia

Author: Larry Smith

Publisher: Springer Science & Business Media

Published: 2013-03-14

Total Pages: 199

ISBN-13: 9400763212

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This book provides the first academically rigorous description and critical analysis of the Higher Education system in the Kingdom of Saudi Arabia, and of the vision, strategies and policy imperatives for the future development of Saudi universities. The government of Saudi Arabia has recognized in both policy and practice the necessity of developing its university system to world-class standard. Significantly increasing access and participation in Higher Education across a range of traditional and non-traditional disciplines is directly relevant to the future social and economic growth of the country. This book addresses the way in which Saudi Arabia is moving to develop a quality university system that balances the need for students to gain the knowledge, skills and ‘ways of doing’ necessary to operate effectively on the world stage while simultaneously maintaining and demonstrating the fundamental values of the Islamic religion and culture. The book provides a description and critical analysis of the key components of the Saudi Higher Education system, and of system-level responses to the challenges and opportunities facing Saudi universities. It is written by a team of Saudi academics and authors of international standing from non-Saudi universities so as to provide both internal and external perspectives on all issues and to place information and ideas in the context of the international Higher Education scene.

Technology Application in the Tourism and Hospitality Industry of Bangladesh
Technology Application in the Tourism and Hospitality Industry of Bangladesh

Author: Azizul Hassan

Publisher: Springer Nature

Published: 2021-10-06

Total Pages: 388

ISBN-13: 9811624348

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The tourism and hospitality industry of Bangladesh as a South Asian country has potential. Sustainable development of this industry in this country is on the move. Still, there are some hindrances which appear to be stymieing this industry’s overall development potential. Overcoming such hindrances can be partly enabled by applying digital innovation and introducing more Internet based platforms in the country’s tourism and hospitality industry. The country is believed to have emphasized innovative technology application in this industry, but technology applications in this industry in Bangladesh have so far attracted very few researchers, resulting in insufficient contributions and very limited knowledge. This book, therefore, can make a significant contribution towards the very limited knowledge in this identified research area. On the specific ground of technology application in the tourism and hospitality industry, the book covers concepts and context, the present scenario, product and service offers, and an analysis of the roles of public and private institutions. On related issues, the book also covers social media, networking and connectivity; sustainability practices and climate change effects; tourist experiences; developments; and challenges, suggestions, and future research directions. The book is expected to appeal to general readers, as well as researchers with an interest in technology applications in the tourism and hospitality industry. This book is also an essential read for the relevant policy planners and industry professionals.

Education and Social Media
Education and Social Media

Author: Christine Greenhow

Publisher: MIT Press

Published: 2016-05-13

Total Pages: 267

ISBN-13: 0262034476

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How are widely popular social media such as Facebook, Twitter, and Instagram transforming how teachers teach, how kids learn, and the very foundations of education? What controversies surround the integration of social media in students' lives? The past decade has brought increased access to new media, and with this, new opportunities and challenges for education. In this book, leading scholars from education, law, communications, sociology, and cultural studies explore the digital transformation now taking place in a variety of educational contexts. The contributors examine such topics as social media usage in schools, online youth communities, and distance learning in developing countries; the disruption of existing educational models of how knowledge is created and shared; privacy; accreditation; and the tension between the new ease of sharing and copyright laws. Case studies examine teaching media in K-12 schools and at universities; tuition-free, open education powered by social media, as practiced by University of the People; new financial models for higher education; the benefits and challenges of MOOCS (Massive Open Online Courses); social media and teacher education; and the civic and individual advantages of teens' participatory play.

Training Readers and Writers for a Multimodal and Multimedia Society: Cognitive Aspects
Training Readers and Writers for a Multimodal and Multimedia Society: Cognitive Aspects

Author: Ester Trigo-Ibanez

Publisher: Frontiers Media SA

Published: 2024-02-07

Total Pages: 101

ISBN-13: 2832544460

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Contemporary societies have been advancing gradually towards the construction of a model of a literate population. Significant efforts have been made so that most citizens can access various sources today, using their reading and writing abilities, but are we really prepared to face the information age? Is information literacy being promoted from schools? Are individual capabilities being considered? Do we have a true critical literacy? This article collection aims to show an overview of the most recent research; ranging from the individual to the collective, from the subject's competencies and their beliefs, to the way to develop them from school. There is room in this Research Topic for investigations belonging to the linguistic, psychological, and didactic field. This Research Topic aims to address a pressing problem in contemporary world societies. It is proposed to offer various contributions related to critical literacy, in general, and reading and writing. In this sense, research that addresses analog and digital reading, writing processes, academic literacy, and the use of resources such as non-fiction illustrated books to develop critical thinking, will be welcome. But also, and in a very important way, the cognitive processes of the subject will be considered, not only to deal with access to information, but also in the construction of their mental lexicon, an issue that offers the vision of the world of those who are immersed in literacy and in the post-truth era.