Introduction to Mass Communication
Author: J. Black
Publisher: WCB/McGraw-Hill
Published: 1992-01
Total Pages:
ISBN-13: 9780697133915
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Media & Culture
Author: Richard Campbell
Publisher: Bedford Books
Published: 2002
Total Pages: 613
ISBN-13: 9780312390709
DOWNLOAD EBOOKRev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Mass Media Revolution
Author: J. Charles Sterin
Publisher: Routledge
Published: 2017-11-22
Total Pages: 1071
ISBN-13: 1315311798
DOWNLOAD EBOOKNow in its Third Edition, Mass Media Revolution remains a dynamic guide to the world of mass media, enhancing its readers’ development as critical consumers. The text employs a storytelling narrative style and integrated, chapter-specific digital material, providing a seamless learning experience. It features a wealth of expanded content—with particular attention to diversity in the media industry, reality TV, ethics and social media, and the evolution of online journalism. Chapter content, both print and online, is aligned to the ACEJMC national academic standards. Along with student video resources, this text includes an accompanying instructor resource manual and Power Point slides. All supplementary materials can be found at massmediarev.com.
Mass Communication
Author: Ralph E. Hanson
Publisher: SAGE Publications
Published: 2016-10-20
Total Pages: 1297
ISBN-13: 150635856X
DOWNLOAD EBOOKTransform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Essentials of Mass Communication Theory
Author: Arthur Asa Berger
Publisher: SAGE
Published: 1995-07-05
Total Pages: 226
ISBN-13: 9780803973572
DOWNLOAD EBOOK'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Real Communication
Author: Dan O'Hair
Publisher: Macmillan
Published: 2012-01-16
Total Pages: 641
ISBN-13: 0312644205
DOWNLOAD EBOOKReal Communication uses stories from real people and the world around us to present the best and most lively introduction to communication concepts. Professors and students alike have fallen in love with Real Communication’s down-to-earth writing style, its coverage of research, and its wealth of learning and teaching tools. They also appreciate how Real Communication strives to weave the discipline’s different strands together with the CONNECT feature that shows students how concepts work and apply across interpersonal, small group, and public speaking contexts. The Second Edition is even better with a broader array of engaging examples, new coverage of hot topics in the field like Intercultural and mediated communication, plus a public speaking unit honed to provide the essential information students need for this fast-paced course. Whether you want a traditional paperback, an e-Book — online or downloadable to a device — a looseleaf edition, or the book within the new HumanCommClass, Real Communication has an option for you. Read the preface.
Social Media and Society
Author: Regina Luttrell
Publisher: Rowman & Littlefield
Published: 2024-07-01
Total Pages: 281
ISBN-13: 1538186004
DOWNLOAD EBOOKExploring social media's integration with modern society, this text empowers students as social media consumers and creators. The thoroughly updated second edition includes a new chapter on AI technologies. Features include full color visuals; glossary; chapter questions and activities; and theory, ethics, and diversity and inclusion boxes.
Media of Mass Communication
Author: John Vivian
Publisher: Pearson Educacion
Published: 2012-02-03
Total Pages: 504
ISBN-13: 9780205876457
DOWNLOAD EBOOKUpdated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
Theory and Research in Mass Communication
Author: David K. Perry
Publisher: Routledge
Published: 2001-11-01
Total Pages: 332
ISBN-13: 1135645000
DOWNLOAD EBOOKThis updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Mass Media Revolution
Author: J. Charles Sterin
Publisher: Allyn & Bacon
Published: 2012
Total Pages: 0
ISBN-13: 9780205591480
DOWNLOAD EBOOKDebuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs
