Introduction to Mass Communication
Author: J. Black
Publisher: WCB/McGraw-Hill
Published: 1992-01
Total Pages:
ISBN-13: 9780697133915
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Media & Culture
Author: Richard Campbell
Publisher: Bedford Books
Published: 2002
Total Pages: 613
ISBN-13: 9780312390709
DOWNLOAD EBOOKRev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.
Mass Communications and Media Studies
Author: Peyton Paxson
Publisher: Bloomsbury Publishing USA
Published: 2018-05-17
Total Pages: 378
ISBN-13: 1501329960
DOWNLOAD EBOOKMass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Mass Communication, an Introduction
Author: John R. Bittner
Publisher:
Published: 1989
Total Pages: 468
ISBN-13:
DOWNLOAD EBOOKMaking Sense of Media
Author: George R. Rodman
Publisher: Addison-Wesley Longman
Published: 2001
Total Pages: 568
ISBN-13:
DOWNLOAD EBOOKThis dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while encouraging them to become critical consumers of media. Where did the media come from? Why do media industries do what they do? And why do some of these actions cause controversies? Making Sense of Media employs a three-part narrative framework in every chapter that examines history, industry, and controversies. Important topics such as new technology, globalization, diversity, convergence, and conglomeration are integrated throughout. For anyone interested in learning more about mass communication on an introductory level.
Mass Communication
Author: Ralph E. Hanson
Publisher: SAGE Publications
Published: 2016-10-20
Total Pages: 1297
ISBN-13: 150635856X
DOWNLOAD EBOOKTransform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Media Today
Author: Joseph Turow
Publisher: Routledge
Published: 2011-09-22
Total Pages: 1308
ISBN-13: 1136864016
DOWNLOAD EBOOKMedia Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems approach to look closely at the production, distribution, and exhibition of media, from Hollywood films to Facebook, to discover cultural, political, and economic forces that shape media now. Completely revised and updated, this 4th edition connects the latest trends, debates, and technologies to the history of media, highlighting the impact and meaning of today's changes to the media landscape, especially how traditional industry boundaries have blurred with digital convergence. Students and instructors will find a full range of supporting materials including interactive quizzes and online video resources at www.routledge.com/textbooks/mediatoday4e.
Essentials of Mass Communication Theory
Author: Arthur Asa Berger
Publisher: SAGE
Published: 1995-07-05
Total Pages: 226
ISBN-13: 9780803973572
DOWNLOAD EBOOK'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Introduction to Mass Communications
Author: Warren Kendall Agee
Publisher: HarperCollins College
Published: 1994
Total Pages: 570
ISBN-13: 9780673468833
DOWNLOAD EBOOKDelivers an up-to-date examination of mass communications in the 1990s and beyond. The major emphasis is on recent trends in the field - the increasing international focus of mass communications, the growing multicultural nature of the audiences and the proliferation of new technology.
Converging Media
Author: John Vernon Pavlik
Publisher: Oxford University Press, USA
Published: 2014
Total Pages: 0
ISBN-13: 9780199342303
DOWNLOAD EBOOKConverging Media,Third Edition, expertly covers today's rapidly changing landscape while preparing students for what comes tomorrow. Unlike any other book on the market, Converging Media's synthesis of industrial, cultural, and technological perspectives more accurately reflects today's world.This new approach demands a more balanced and nuanced understanding of the role that technology and digital media have played in our mass communication environment. This third edition has undergone several major changes to keep pace with the rapidly evolving world of media.
