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Author: Harvey Levenson
Publisher:
Published: 2018-04-11
Total Pages: 248
ISBN-13: 9780692081174
DOWNLOAD EBOOKThis book is a survey of the complex world of graphic communication. It is focused largely on print, both conventional and digital, and the processes that make it possible. It is also about the myriad ways digital technology¿from desktop design to web-based publishing, commerce, and IT¿affects the art, science, and business of printing.
Author: Simon Downs
Publisher: Routledge
Published: 2013-03-01
Total Pages: 421
ISBN-13: 113664220X
DOWNLOAD EBOOKThe Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how to do each section of the job, and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching, understanding the client, researching a job, thumbnail drawings, developing concepts, presenting to clients, working in 2D, 3D, motion graphics and interaction graphics, situating and testing the job, getting paid, and getting the next job. The industry background, relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies, examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
Author: Harvey R. Levenson
Publisher: Graphic Arts Books
Published: 2007
Total Pages: 0
ISBN-13: 9780883625897
DOWNLOAD EBOOKAuthor: GARY. BERTOLINE
Publisher:
Published: 2008
Total Pages: 0
ISBN-13: 9780077384500
DOWNLOAD EBOOKAuthor: Daniel Bouweraerts
Publisher: Cognella Academic Publishing
Published: 2020-12-11
Total Pages:
ISBN-13: 9781793542793
DOWNLOAD EBOOKIntroduction to Graphic Arts and Media Technologies provides students with an accessible and informative overview of various facets of and opportunities within the graphic arts and media technologies industry. The text provides readers with the knowledge and skillsets required to help them to succeed in their future careers, whether in graphic design, advertising design, printing technologies, web design, video and sound design, or 3D modeling and animation. The opening chapter offers students a brief history of the industry and describes a variety of jobs available to them. Additional chapters examine historical reference points that can influence and inspire today's artists, from the cave paintings of Lascaux to the art style of Walt Disney to modern web design aesthetics. Students learn how to expand their creativity, think like a designer, and apply key design elements and principles to produce effective media solutions. Dedicated chapters cover imagery in graphics, type and typography, industry workflows, and media and communication options. The closing chapter speaks to building a professional portfolio, leveraging industry resources, and tapping into future educational opportunities. Featuring vibrant, full-color images and enlightening interviews with professionals in the industry, Introduction to Graphic Arts and Media Technologies is an ideal resource for courses and programs in the visual arts.
Author: Meredith Davis
Publisher: Bloomsbury Publishing
Published: 2017-09-07
Total Pages: 209
ISBN-13: 1350031836
DOWNLOAD EBOOKWhere do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Author: Michael Friendly
Publisher: Harvard University Press
Published: 2021-06-08
Total Pages: 337
ISBN-13: 0674259041
DOWNLOAD EBOOKA comprehensive history of data visualization—its origins, rise, and effects on the ways we think about and solve problems. With complex information everywhere, graphics have become indispensable to our daily lives. Navigation apps show real-time, interactive traffic data. A color-coded map of exit polls details election balloting down to the county level. Charts communicate stock market trends, government spending, and the dangers of epidemics. A History of Data Visualization and Graphic Communication tells the story of how graphics left the exclusive confines of scientific research and became ubiquitous. As data visualization spread, it changed the way we think. Michael Friendly and Howard Wainer take us back to the beginnings of graphic communication in the mid-seventeenth century, when the Dutch cartographer Michael Florent van Langren created the first chart of statistical data, which showed estimates of the distance from Rome to Toledo. By 1786 William Playfair had invented the line graph and bar chart to explain trade imports and exports. In the nineteenth century, the “golden age” of data display, graphics found new uses in tracking disease outbreaks and understanding social issues. Friendly and Wainer make the case that the explosion in graphical communication both reinforced and was advanced by a cognitive revolution: visual thinking. Across disciplines, people realized that information could be conveyed more effectively by visual displays than by words or tables of numbers. Through stories and illustrations, A History of Data Visualization and Graphic Communication details the 400-year evolution of an intellectual framework that has become essential to both science and society at large.
Author: William E. Ryan
Publisher: Cengage Learning
Published: 2004
Total Pages: 662
ISBN-13: 9780766820753
DOWNLOAD EBOOKLearn what it takes to become a skilled graphic communicator! This edition of Graphic Communications Today is a staple for beginners as well as a smart, easy-to-use resource guaranteed to spur the creativity of aspiring designers, professional graphic artists, journalists and others. Written in a personal and engaging style, and loaded with examples of some of the finest graphic art in the world, the authors explain modern design principles and shows readers how to apply them to their own work. Extraordinarily complete coverage straddles a variety of media, including: magazines, newspapers, television and film, interactive multimedia, Web sites and more!
Author: Gary R. Bertoline
Publisher:
Published: 2010
Total Pages: 800
ISBN-13: 9780071221795
DOWNLOAD EBOOKPresents a contemporary approach to teach the engineering graphics skills. This title covers design concepts, the use of CAD, the basic visualization and sketching techniques that enable students to create and communicate graphic ideas effectively. It includes examples of how graphics communication pertains to 'real-world' engineering design
Author: Gary Robert Bertoline
Publisher: McGraw-Hill Science, Engineering & Mathematics
Published: 2005
Total Pages: 276
ISBN-13:
DOWNLOAD EBOOKIntroduction to Graphics Communications for Engineers, Third Edition, introduces engineering students to the standard practices used by engineers to communicate graphically. The primary goal of this text is to assist engineering students in learning the techniques and standards of communicating graphically so that design ideas can be clearly communicated and produced. The text concentrates on the concepts and skills needed to sketch and create 2-D and 3-D CAD models.
