Introducing Media Practice
Introducing Media Practice

Author: Matthew Kerry

Publisher: SAGE

Published: 2018-02-12

Total Pages: 282

ISBN-13: 1526448238

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Taking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation. Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio. Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed. By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries.

Exploring Media Research
Exploring Media Research

Author: Andy Ruddock

Publisher: SAGE

Published: 2017-08-21

Total Pages: 360

ISBN-13: 1526421755

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From Donald Trump’s use of Twitter, to social media mourning, to cyber-bullying: the evidence of media influence today is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. Exploring Media Research is an eye-opening exploration of what it means to understand and do media research today. Carefully balancing theory and practice, Andy Ruddock demystifies the process, showing you don’t need huge amounts of time or money to do meaningful media analysis. The book: Introduces students to the scope and seriousness of media influence Shows them how to tie their own interests to academic concepts and research issues Explains how to use this understanding to develop proper research questions Translates key theoretical concepts into actual research methods students can use to explore the media texts, events, markets and professionals that interest them. Bringing theory to life throughout with a range of contemporary case studies, Exploring Media Research is a thoughtful and practical guide to gathering and analysing media data. It is essential reading for students of media, communication and cultural studies.

Media Ethics
Media Ethics

Author: Patrick Lee Plaisance

Publisher: SAGE Publications

Published: 2013-11-13

Total Pages: 289

ISBN-13: 1483312283

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Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, as both media consumers and media professionals of the future. The Second Edition includes new examples and case studies, expanded coverage of digital media, and two new chapters that distinguish the three major frameworks of media ethics and explore the discipline across new media platforms, including blogs, new forms of digital journalism, and social networking sites.

How to Do Media and Cultural Studies
How to Do Media and Cultural Studies

Author: Jane C. Stokes

Publisher: SAGE

Published: 2003-02-24

Total Pages: 212

ISBN-13: 9780761973294

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Providing a student guide to the process of research and writing for media and cultural studies, the author covers both quantitative and qualitative methods and includes a list of useful library resources and essential Web sites.

Introducing the Creative Industries
Introducing the Creative Industries

Author: Rosamund Davies

Publisher: SAGE

Published: 2013-04-22

Total Pages: 507

ISBN-13: 1446291162

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"This text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled ′the creative industries′" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.

Introducing Public Relations
Introducing Public Relations

Author: Keith Butterick

Publisher: SAGE Publications

Published: 2011-02-16

Total Pages: 249

ISBN-13: 1412921155

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Exciting, engaging and dealing with both the theory and day-to-day practice of public relations, this is a conscise and approachable alternative to the larger, dryer and more expensive textbooks currently on the market.

Creativity and Cultural Production
Creativity and Cultural Production

Author: P. McIntyre

Publisher: Springer

Published: 2011-11-22

Total Pages: 238

ISBN-13: 0230358616

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Phillip McIntyre presents the latest scholarly research into creativity and creative practice. The book provides insights to media practitioners and policy professionals, looking at television, radio, film, journalism, photography, popular music and new media in relation to psychology, sociology and cultural studies.

Introducing Cultural Studies
Introducing Cultural Studies

Author: David Walton

Publisher: SAGE

Published: 2007-11-29

Total Pages: 346

ISBN-13: 1446230368

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"An outstanding entry level text aimed at those with little or no cultural studies knowledge... Innovative, creative and clever." - Times Higher Education "The ideal textbook for FE and first year HE cultural studies students. Its quality and character allow the reader to ‘feel’ the enthusiasm of its author which in turn becomes infectious, instilling in the reader a genuine sense of ebullient perturbation." - Art/Design/Media, The Higher Education Authority An introduction to the practice of cultural studies, this book is ideal for undergraduate courses. Full of practical exercises that will get students thinking and writing about the issues they encounter, this book offers its readers the conceptual tools to practice cultural analysis for themselves. There are heuristics to help students prepare and write projects, and the book provides plenty of examples to help students develop their own ideas. Written in a creative, playful and witty style, this book: Links key concepts to the key theorists of cultural studies. Includes a wide range of references of popular cultural forms. Emphasizes the multidisciplinary nature of cultural studies. Includes pedagogical features, such as dialogues, graphs, images and recommended readings. The book′s skills-based approach enables students to develop their creative skills, and shows students how to improve their powers of analysis generally.

Media Industry Studies
Media Industry Studies

Author: Daniel Herbert

Publisher: John Wiley & Sons

Published: 2020-04-09

Total Pages: 138

ISBN-13: 1509537791

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The study of media industries has become a thriving subfield of media studies. It already comprises a diverse intellectual history, a range of fascinating questions and topics, and many theoretical and methodological frameworks. Media Industry Studies provides the roadmap to this vibrant area of study. Blending a comprehensive overview of foundational literature with an examination of the varied scales and sites media industry studies have considered, the book explores connections among research questions, topics, and methodologies. It includes examples from many media industries – film, television, journalism, music, games – and incorporates emerging scholarship considering the industrial contexts of social and internet-distributed media. Offering an account of the intellectual traditions and approaches that have defined the subfield to date, Media Industry Studies is an indispensable resource for upper-level undergraduates, postgraduates, and scholars.

Indian Journalism and the Impact of Social Media
Indian Journalism and the Impact of Social Media

Author: Dhiman Chattopadhyay

Publisher: Springer Nature

Published: 2022-09-21

Total Pages: 264

ISBN-13: 3031073185

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This book is a pan-India study that examines social media’s impact on Indian journalism, highlights emerging challenges, and discusses the way forward for India’s newsrooms. A result of three years of field work, the project uses mixed-methods research – a survey of nearly 300 journalists from 15 Indian cities, followed by in-depth interviews with 25 senior editors – to analyze and explain journalists’ perceptions about social media’s usefulness and credibility, factors that influence their online news sourcing and sharing decisions, resultant challenges for newsrooms, and ways to address those challenges. The findings offer unique insights into how newer forces are influencing journalistic practices in an online-first era. Key differences emerge in perceptions between Indian journalists and their Western compatriots about who or what influence their actions. The findings also raise questions about Gatekeeping as a term to describe journalistic work in 21st Century India's newsrooms. The findings and the conclusions will hopefully help journalists, educators, and anyone interested in Indian journalism gain a deeper, more meaningful understanding about social media’s impact on Indian journalism, and the way ahead for India’s newsrooms.