Introduction to Research Methods

Introduction to Research Methods

Author: Robert B Burns

Publisher: SAGE Publications Limited

Published: 2000-05-02

Total Pages: 634

ISBN-13:

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This fourth edition of Introduction to Research Methods is a practical guide to the main quantitative and qualitative research methods in statistics. Burns demystifies complex theories and methodologies, minimising mathematical notation.'


How a Film Theory Got Lost and Other Mysteries in Cultural Studies

How a Film Theory Got Lost and Other Mysteries in Cultural Studies

Author: Robert B. Ray

Publisher: Indiana University Press

Published: 2001-04-22

Total Pages: 196

ISBN-13: 9780253214386

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He is a member of The Vulgar Boatmen, whose records include You and Your Sister, Please Panic, and Opposite Sex.ContentsForeword by James NaremoreImpressionism, Surrealism, and Film Theory: Path Dependence, or How a Tradition in Film Theory Gets LostThe Bordwell Regime and the Stakes of KnowledgeSnapshots: The Beginnings of PhotographyTrackingHow to Start and Avant-GardeHow to Teach Cultural StudiesThe Best Way to Understand PostmodernismThe Mystery of Edward HopperFilm and LiteratureConclusion


Introduction to Molecular Biology, Genomics and Proteomics for Biomedical Engineers

Introduction to Molecular Biology, Genomics and Proteomics for Biomedical Engineers

Author: Robert B. Northrop

Publisher: CRC Press

Published: 2008-10-28

Total Pages: 492

ISBN-13: 1420061216

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Illustrates the Complex Biochemical Relations that Permit Life to ExistIt can be argued that the dawn of the 21st century has emerged as the age focused on molecular biology, which includes all the regulatory mechanisms that make cellular biochemical reaction pathways stable and life possible. For biomedical engineers, this concept is essential to


An Introduction to Theories of Personality

An Introduction to Theories of Personality

Author: Robert B. Ewen

Publisher: Psychology Press

Published: 2014-01-21

Total Pages: 676

ISBN-13: 1317740718

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This 7th Edition helps students unravel the mysteries of human behavior through its highly readable introduction to the ideas of the most significant personality theorists. Engaging biographical sketches begin each chapter, and unique capsule summaries help students review key concepts. Theories come alive through the inclusion of quotations from the theorists’ writings and numerous applications such as dream interpretation, psychopathology, and psychotherapy. Significant changes in the 7th edition include an extended discussion of the practical applications of personality theory, with an emphasis on guidelines that can help people increase their self-knowledge, make better decisions, and live more fulfilling lives. Fictionalized but true-to-life examples illustrating the perils of inadequate self-knowledge include college students, parents, terrorists, business executives, and politicians, while other examples show the positive outcomes that can result from a better understanding of one’s unconscious. This 7th edition also includes a more extensive discussion of how a lack of self-understanding caused difficulties for such noted theorists as Freud and Erikson, and a new section that explains how behavior can be strongly influenced by the situation as well as by one’s personality. Finally, a new interactive web site provides practice test questions and other topics of interest.


Introduction to Instrumentation and Measurements

Introduction to Instrumentation and Measurements

Author: Robert B. Northrop

Publisher: CRC Press

Published: 2005-06-28

Total Pages: 760

ISBN-13: 1420057855

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Knowledge of instrumentation is critical in light of the highly sensitive and precise requirements of modern processes and systems. Rapid development in instrumentation technology coupled with the adoption of new standards makes a firm, up-to-date foundation of knowledge more important than ever in most science and engineering fields. Understanding this, Robert B. Northrop produced the best-selling Introduction to Instrumentation and Measurements in 1997. The second edition continues to provide in-depth coverage of a wide array of modern instrumentation and measurement topics, updated to reflect advances in the field. See What's New in the Second Edition: Anderson Current Loop technology Design of optical polarimeters and their applications Photonic measurements with photomultipliers and channel-plate photon sensors Sensing of gas-phase analytes (electronic "noses") Using the Sagnac effect to measure vehicle angular velocity Micromachined, vibrating mass, and vibrating disk rate gyros Analysis of the Humphrey air jet gyro Micromachined IC accelerometers GPS and modifications made to improve accuracy Substance detection using photons Sections on dithering, delta-sigma ADCs, data acquisition cards, the USB, and virtual instruments and PXI systems Based on Northrop's 40 years of experience, Introduction to Instrumentation and Measurements, Second Edition is unequalled in its depth and breadth of coverage.


Geographies of Development

Geographies of Development

Author: Robert Potter

Publisher: Routledge

Published: 2019-03-07

Total Pages: 1218

ISBN-13: 1000024180

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Now in its fourth edition, Geographies of Development: An Introduction to Development Studies remains a core, balanced and comprehensive introductory textbook for students of Development Studies, Development Geography and related fields. This clear and concise text encourages critical engagement by integrating theory alongside practice and related key topics throughout. It demonstrates informatively that ideas concerning development have been many and varied and highly contested - varying from time to time and from place to place. Clearly written and accessible for students, who have no prior knowledge of development, the book provides the basics in terms of a geographical approach to development what situation is, where, when and why. Over 200 maps, charts, tables, textboxes and pictures break up the text and offer alternative ways of showing the information. The text is further enhanced by a range of pedagogical features: chapter outlines, case studies, key thinkers, critical reflections, key points and summaries, discussion topics and further reading. Geographies of Development continues to be an invaluable introductory text not only for geography students, but also anyone in area studies, international studies and development studies.


Influence

Influence

Author: Robert B. Cialdini

Publisher: Pearson Scott Foresman

Published: 1988

Total Pages: 434

ISBN-13:

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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request) and is written in a narrative style combined with scholarly research. Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and other positions, inside organizations that commonly use compliance tactics to get us to say "yes". Widely used in graduate and undergraduate psychology and management classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity. Copyright © Libri GmbH. All rights reserved.


The Origins of the Modern World

The Origins of the Modern World

Author: Robert Marks

Publisher: Rowman & Littlefield

Published: 2007

Total Pages: 241

ISBN-13: 074255418X

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How did the modern world get to be the way it is? How did we come to live in a globalized, industrialized, capitalistic set of nation-states? Moving beyond Eurocentric explanations and histories that revolve around the rise of the West, distinguished historian Robert B. Marks explores the roles of Asia, Africa, and the New World in the global story. He defines the modern world as marked by industry, the nation state, interstate warfare, a large and growing gap between the wealthiest and poorest parts of the world, and an escape from environmental constraints. Bringing the saga to the present, Marks considers how and why the United States emerged as a world power in the 20th century and the sole superpower by the 21st century; the powerful resurgence of Asia; and the vastly changed relationship of humans to the environment.


Introduction to Complexity and Complex Systems

Introduction to Complexity and Complex Systems

Author: Robert B. Northrop

Publisher: CRC Press

Published: 2014-10-07

Total Pages: 542

ISBN-13: 1439894981

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The boundaries between simple and complicated, and complicated and complex system designations are fuzzy and debatable, even using quantitative measures of complexity. However, if you are a biomedical engineer, a biologist, physiologist, economist, politician, stock market speculator, or politician, you have encountered complex systems. Furthermore, your success depends on your ability to successfully interact with and manage a variety of complex systems. In order not to be blindsided by unexpected results, we need a systematic, comprehensive way of analyzing, modeling, and simulating complex systems to predict non-anticipated outcomes. In its engaging first chapters, the book introduces complex systems, Campbell's Law, and the Law of Unintended Consequences, and mathematics necessary for conversations in complex systems. Subsequent chapters illustrate concepts via commonly studied biological mechanisms. The final chapters focus on higher-level complexity problems, and introduce complexity in economic systems. Designed as a reference for biologists and biological engineers, Introduction to Complexity and Complex Systems lends itself to use in a classroom course to introduce advanced students studying biomedical engineering, biophysics, or physiology to complex systems. Engaging and illustrative, this book aids scientists and decision makers in managing biological complexity and complex systems.


Pre-Suasion

Pre-Suasion

Author: Robert Cialdini

Publisher: Simon and Schuster

Published: 2016-09-06

Total Pages: 469

ISBN-13: 1501109812

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The acclaimed New York Times and Wall Street Journal bestseller from Robert Cialdini—“the foremost expert on effective persuasion” (Harvard Business Review)—explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message. What separates effective communicators from truly successful persuaders? With the same rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to prepare people to be receptive to a message before they experience it. Optimal persuasion is achieved only through optimal pre-suasion. In other words, to change “minds” a pre-suader must also change “states of mind.” Named a “Best Business Books of 2016” by the Financial Times, and “compelling” by The Wall Street Journal, Cialdini’s Pre-Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader. Altering a listener’s attitudes, beliefs, or experiences isn’t necessary, says Cialdini—all that’s required is for a communicator to redirect the audience’s focus of attention before a relevant action. From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini outlines the specific techniques you can use on online marketing campaigns and even effective wartime propaganda. He illustrates how the artful diversion of attention leads to successful pre-suasion and gets your targeted audience primed and ready to say, “Yes.” His book is “an essential tool for anyone serious about science based business strategies…and is destined to be an instant classic. It belongs on the shelf of anyone in business, from the CEO to the newest salesperson” (Forbes).