Into the Cool

Into the Cool

Author: Eric D. Schneider

Publisher: University of Chicago Press

Published: 2006-12-31

Total Pages: 382

ISBN-13: 9780226739373

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Scientists, theologians, and philosophers have all sought to answer the questions of why we are here and where we are going. Finding this natural basis of life has proved elusive, but in the eloquent and creative Into the Cool, Eric D. Schneider and Dorion Sagan look for answers in a surprising place: the second law of thermodynamics. This second law refers to energy's inevitable tendency to change from being concentrated in one place to becoming spread out over time. In this scientific tour de force, Schneider and Sagan show how the second law is behind evolution, ecology,economics, and even life's origin. Working from the precept that "nature abhors a gradient," Into the Cool details how complex systems emerge, enlarge, and reproduce in a world tending toward disorder. From hurricanes here to life on other worlds, from human evolution to the systems humans have created, this pervasive pull toward equilibrium governs life at its molecular base and at its peak in the elaborate structures of living complex systems. Schneider and Sagan organize their argument in a highly accessible manner, moving from descriptions of the basic physics behind energy flow to the organization of complex systems to the role of energy in life to the final section, which applies their concept of energy flow to politics, economics, and even human health. A book that needs to be grappled with by all those who wonder at the organizing principles of existence, Into the Cool will appeal to both humanists and scientists. If Charles Darwin shook the world by showing the common ancestry of all life, so Into the Cool has a similar power to disturb—and delight—by showing the common roots in energy flow of all complex, organized, and naturally functioning systems. “Whether one is considering the difference between heat and cold or between inflated prices and market values, Schneider and Sagan argue, we can apply insights from thermodynamics and entropy to understand how systems tend toward equilibrium. The result is an impressive work that ranges across disciplinary boundaries and draws from disparate literatures without blinking.”—Publishers Weekly


The Origins of Cool in Postwar America

The Origins of Cool in Postwar America

Author: Joel Dinerstein

Publisher: University of Chicago Press

Published: 2018-09-26

Total Pages: 550

ISBN-13: 022659906X

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Cool. It was a new word and a new way to be, and in a single generation, it became the supreme compliment of American culture. The Origins of Cool in Postwar America uncovers the hidden history of this concept and its new set of codes that came to define a global attitude and style. As Joel Dinerstein reveals in this dynamic book, cool began as a stylish defiance of racism, a challenge to suppressed sexuality, a philosophy of individual rebellion, and a youthful search for social change. Through eye-opening portraits of iconic figures, Dinerstein illuminates the cultural connections and artistic innovations among Lester Young, Humphrey Bogart, Robert Mitchum, Billie Holiday, Frank Sinatra, Jack Kerouac, Albert Camus, Marlon Brando, and James Dean, among others. We eavesdrop on conversations among Jean-Paul Sartre, Simone de Beauvoir, and Miles Davis, and on a forgotten debate between Lorraine Hansberry and Norman Mailer over the "white Negro" and black cool. We come to understand how the cool worlds of Beat writers and Method actors emerged from the intersections of film noir, jazz, and existentialism. Out of this mix, Dinerstein sketches nuanced definitions of cool that unite concepts from African-American and Euro-American culture: the stylish stoicism of the ethical rebel loner; the relaxed intensity of the improvising jazz musician; the effortless, physical grace of the Method actor. To be cool is not to be hip and to be hot is definitely not to be cool. This is the first work to trace the history of cool during the Cold War by exploring the intersections of film noir, jazz, existential literature, Method acting, blues, and rock and roll. Dinerstein reveals that they came together to create something completely new—and that something is cool.


Losing Our Cool

Losing Our Cool

Author: Stan Cox

Publisher:

Published: 2012

Total Pages: 0

ISBN-13: 9781595587756

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Losing Our Cool exposes the surprising ways in which air conditioning changes human experience: giving a boost to global warming that it is designed to help humans endure; enabling an otherwise impossible commuter economy; and altering human migration patterns. Stan Cox argues that by reintroducing traditional cooling methods and putting newer technologies into practice - and by moving beyond industrial definitions of comfort - people can keep themselves comfortable and keep the planet comfortable too.


Kansai Cool

Kansai Cool

Author: Christal Whelan

Publisher: Tuttle Publishing

Published: 2014-03-25

Total Pages: 256

ISBN-13: 1462914128

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In Kansai Cool anthropologist, writer and filmmaker Christal Whelan offers profound insights in the only collection of essays to focus on Kansai, Japan's ancient heartland. Kansai—the region in Western Japan that boasts the ancient capitals of Kyoto and Nara, the bustling commercial city of Osaka and the cosmopolitan port city of Kobe—has a character all its own, right down to its dialect, mannerisms, and cuisine. It is home to some of Japan's oldest history and an area where the country's most time-honored arts and crafts still thrive. Worldly and otherworldly, spirited and spiritual, trendy and traditional, it's a place where past and future live side-by-side, sometimes at odds. Part Japanese travel book, part cultural commentary, these 25 spirited essays and 32 pages of color photos paint a broad yet penetrating portrait of the unique Western Japan region, covering such diverse topics as: The needs of the spirit—shrines, temples and the call to pilgrimage The arts in Kansai—dance, painting, anime, and combat The relationship between hi-tech and old-tech Material culture—bikes, robots, and dolls The culture of fashion in Kansai—from kimonos and obis to modern fashion designers, and the Lolita complex The meaning of landscape— human-made islands and the mystical power of water The hidden meaning of food—an anthropology of coffee and traditional cuisine From the deep-seated ancient beliefs of Kyoto to modern teen otaku culture, costume play and haute couture of Kobe and Osaka—Whelan delves below the surface to let readers eager to travel to Japan experience how art, science, faith and history swirl together in the Kansai region to produce this unique wellspring of Japanese culture.


Do Cool Sh*t

Do Cool Sh*t

Author: Miki Agrawal

Publisher: Harper Collins

Published: 2013-08-06

Total Pages: 189

ISBN-13: 0062261568

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An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas. With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX. Miki, a successful serial social entrepreneur and angel investor, pulls back the curtain to reveal how you can live out loud, honor your hunches, and leave nothing on the table. Start your business on a shoestring budget, nail your brainstorming sessions and product testing, and get free press coverage—all while living your best life. Whether you’re a recent college graduate trying to find your way in the world, or a professional with a dead-end job and big dreams, Do Cool Sh*t will make you open your eyes, laugh out loud, and shout, "I can do that!" Do Cool Sh*t features a foreword by Tony Hsieh, the founder and CEO of Zappos.


The Conquest of Cool

The Conquest of Cool

Author: Thomas Frank

Publisher: University of Chicago Press

Published: 1997

Total Pages: 340

ISBN-13: 9780226260129

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Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.


The Book of Cool

The Book of Cool

Author: Marianne Taylor

Publisher: Running Press

Published: 2009-06-30

Total Pages: 0

ISBN-13: 9780762435494

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From jazz music to wearing sunglasses indoors, “cool” has always been the ultimate social label. The craving for this acceptance has powered popular culture for the last hundred years. Fashion, music, cars, pop idols, attitudes, and even some schools and parents, have been labeled Cool. But by whom? The truth is: no one in particular. And then there is the whimsical nature of being Cool: The arbiters of taste and style are so eager to pronounce something Cool, that something immediately becomes uncool as the masses rush to adopt it, in order to be Cool first. Something or someone can be so “In” they quickly become “So Five Minutes Ago” before spiraling downward to “Out.” And then, like nerds and bell-bottoms, something can be so “Out”, it's “In.” (That's cool.) Taylor details the history of Cool, spotlighting its current manifestations. She charts the evolution of Cool from the sidewalks to the boardrooms, separating who creates cool from who merely markets it.


Pushing Cool

Pushing Cool

Author: Keith Wailoo

Publisher: University of Chicago Press

Published: 2021-11-02

Total Pages: 411

ISBN-13: 022679427X

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Spanning a century, Pushing Cool reveals how the twin deceptions of health and Black affinity for menthol were crafted—and how the industry’s disturbingly powerful narrative has endured to this day. Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Black smokers overwhelmingly prefer menthol brands such as Kool, Salem, and Newport. All of this is no coincidence. The disproportionate Black deaths and cries of “I can’t breathe” that ring out in our era—because of police violence, COVID-19, or menthol smoking—are intimately connected to a post-1960s history of race and exploitation. In Pushing Cool, Keith Wailoo tells the intricate and poignant story of menthol cigarettes for the first time. He pulls back the curtain to reveal the hidden persuaders who shaped menthol buying habits and racial markets across America: the world of tobacco marketers, consultants, psychologists, and social scientists, as well as Black lawmakers and civic groups including the NAACP. Today most Black smokers buy menthols, and calls to prohibit their circulation hinge on a history of the industry’s targeted racial marketing. In 2009, when Congress banned flavored cigarettes as criminal enticements to encourage youth smoking, menthol cigarettes were also slated to be banned. Through a detailed study of internal tobacco industry documents, Wailoo exposes why they weren’t and how they remain so popular with Black smokers.


Cool

Cool

Author: Steven Quartz

Publisher: Macmillan

Published: 2015-04-14

Total Pages: 305

ISBN-13: 0374129185

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"Neuroscientist and philosopher Steven Quartz and political scientist Anette Asp bring together the latest findings in brain science, economics, and evolutionary biology to form a ... theory of consumerism, revealing how the brain's 'social calculator' and an instinct to rebel are the crucial missing links in understanding the motivations behind our spending habits. Applying their theory to everything from grocery shopping to the near-religious devotion of Harley-Davidson fans, Quartz and Asp explore how the brain's ancient decision-making machinery guides consumer choice. Using these ... insights, they show how we use products to advertise ourselves to others in an often unconscious pursuit of social esteem"--


Apartment Therapy's Big Book of Small, Cool Spaces

Apartment Therapy's Big Book of Small, Cool Spaces

Author: Maxwell Ryan

Publisher: Potter Style

Published: 2011-11-08

Total Pages: 888

ISBN-13: 0307985067

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Whether you inhabit a studio or a sprawling house with one challenging space, Maxwell Gillingham-Ryan, co-founder of the most popular interior design website, Apartment Therapy, will help you transform tiny into totally fabulous. According to Maxwell, size constraints can actually unlock your design creativity and allow you to focus on what’s essential. In this vibrant book, he shares forty small, cool spaces that will change your thinking forever. These apartments and houses demonstrate hundreds of inventive solutions for creating more space in your home, and for making it more comfortable. Leading us through entrances, living rooms, kitchens and dining rooms, bedrooms, home offices, and kids’ rooms, Apartment Therapy’s Big Book of Small, Cool Spaces is brimming with ingenious tips and ideas, such as: • Shifting the sense of scale through contrasting colors • Adding airiness by using transparent collections • Utilizing the area under a loft bed for a kitchen and mini-bar • Tucking an office with chic vintage doors into an unused bedroom corner In each dwelling Maxwell points out what makes the layout work and what adds style. Most of the “therapy” involves minor tweaks that can be accomplished on a limited budget, such as dividing a room with sheer curtains, turning a door into a desk, or disguising electrical boxes with art displays. An extensive resource guide, including Maxwell’s favorite websites for buying desks, open storage solutions, and much more, will help you turn even the tiniest residence into a place you are always happy to come home to.