This book describes the necessary equipment, platforms, and service options for setting up and running Internet TV systems. It covers the technologies, business, and content aspects along with operation and business parts. This 2nd edition has been updated information that covers how to use Internet TV Distribution services to setup channels on Internet TV marketplaces including Roku, Amazon Prime, Google TV, and others. Also includes new sections covering second screen, video advertising networks, and more.
This book explains the key parts of Internet TV systems, how they operate, and ways that over the top (OTT) Internet TV systems can generate sales revenues. You will learn the technology basics such as video encoding, media production and program scheduling that will allow you to understand all the technical jargon and communicate with companies that can help you. Explained are the system equipment options for getting an Internet TV system up and running. Learn how you can obtain, produce and schedule television programs. You will understand how people can watch your Internet TV programs on a computer or standard TV using Internet TV set top boxes, media players, or game consoles. Discover how Internet TV business works including advertising and television commerce (T-commerce). Find out how to locate interesting TV programs and the content licensing process. Discover how you can use high-value (more ad revenue) targeted advertising that is more effective than cable TV systems because it can be sent to specific locations and viewers. You'll learn about operations and billing systems and effective ways to promote television channels and programs. This Book Covers... Internet TV System Equipment & Operation Over the Top Television OTT Hosting Options Key Types of Video Conversion (Encoding) How to Broadcast TV through the Internet Internet TV Viewing Device Options How to Find & License Good TV Content Ways to Produce Original Content How to Insert, Track, and Sell Advertising Internet TV Service Billing Systems TV Station & Program Marketing Campaigns
Internet TV is the quintessential digital convergence medium, linking television, telecommunications, the Internet, computer applications, games, and more. Soon, venturing beyond the convenience of viewer choice and control, Internet TV will enable and encourage new types of entertainment, education, and games that take advantage of the Internet's interactive capabilities. What Internet TV is today and can be in the future forms the context for this book. Arising from collaboration between the Columbia Institute for Tele-Information (CITI) and the European Institute for the Media (EIM), this volume investigates the advent of widely available individual broadband Internet communications and their impact on the development of Internet TV. Editors Eli Noam, Jo Groebel, and Darcy Gerbarg have collected seminal papers by leaders from the U.S. and European media and technology industries that offer a critical look at the impact of interactivity on television content, and address the need for media organizations to create interactive programming in this untapped realm with unclear consumer interest and desires. Each section of the volume fleshes out key issues and concepts of television and the Internet: *Part I, Infrastructure Implications of Internet TV, discusses questions about the required network capacity for various quality grades to deliver individualized broadband to homes. *Part II, Network Business Models and Strategies, addresses the business challenges of making Internet TV a financial success. *Part III, Policy, examines policy issues, including copyright and regulation. *Part IV, Content and Culture, reviews available content, those creating it, and how consumers view Internet TV content. *Part V, Future Impacts, considers future global prospects for Internet TV content creation and distribution. Internet Television is an essential resource for professionals and scholars in new technology and media studies, media policy, telecommunication, broadcasting, and related areas. It is also appropriate for graduate seminars in telecommunications, media and new technologies, and broadcasting and the Internet.
Fisher concentrates on several aspects of starting a TV channel and includes information on Internet, cable TV, satellite, and analog and digital broadcast TV.
Stake your claim in the rapidly growing IPTV market with a thorough understanding of the key trends and technological advances shaping the future of broadband video technology. Make informed business decisions with a working knowledge of changes in technology, services, and business models. Get an up-to-date picture of the industry with new forms of television delivery, the new standard for video delivery, and current market figures. With annual growth estimates at 32+% for the next six years, this is necessary reading for remaining current in the marketplace. The second edition covers the monetization of IPTV, the differences between IPTV & Internet video, trends for the future and industry expectations. Written by two leading digital media experts, each with 25 years technology development experience and global insight.
Internet television allows the users to choose the program or the television show they want to watch from an archive of programs or from a channel directory. The two forms of viewing Internet television are streaming the content directly to a media player or simply downloading the program to the user's computer. With the "TV on Demand" market growing, these on-demand websites or applications are a must have for major television broadcasters. This book is your ultimate resource for Internet TV. Here you will find the most up-to-date information, analysis, background and everything you need to know. In easy to read chapters, with extensive references and links to get you to know all there is to know about Internet TV right away, covering: Internet television, Catch up TV, BBC iPlayer, Channel 4, ITV Player, STV Player, UTV, Demand 5, Hulu, Revision3, Nederland 24, ABC iview, Australia Live TV, SeeSaw (Internet television), RTE player, TTNET, List of Internet television providers, TVCatchup, Sky Player, Argela, Arqiva, Google TV, Raidio Teilifis Eireann, TG4, TV3 (Ireland), Comparison of streaming media systems, Comparison of video hosting services, Content delivery network, Digital television, Grid casting, Interactive television, IPTV, Home theater PC, List of streaming media systems, Multicast, P2PTV, Protection of Broadcasts and Broadcasting Organizations Treaty, Push technology, Smart TV, Software as a service, Streaming media, Web television, Web-to-TV, Webcast This book explains in-depth the real drivers and workings of Internet TV. It reduces the risk of your technology, time and resources investment decisions by enabling you to compare your understanding of Internet TV with the objectivity of experienced professionals.
After a half-century of glacial creep, television technology has begun to change at the same dizzying pace as computer software. What this will mean--for television, for computers, and for the popular culture where these video media reign supreme--is the subject of this timely book. A noted communications economist, Bruce Owen supplies the essential background: a grasp of the economic history of the television industry and of the effects of technology and government regulation on its organization. He also explores recent developments associated with the growth of the Internet. With this history as a basis, his book allows readers to peer into the future--at the likely effects of television and the Internet on each other, for instance, and at the possibility of a convergence of the TV set, computer, and telephone. The digital world that Owen shows us is one in which communication titans jockey to survive what Joseph Schumpeter called the "gales of creative destruction." While the rest of us simply struggle to follow the new moves, believing that technology will settle the outcome, Owen warns us that this is a game in which Washington regulators and media hyperbole figure as broadly as innovation and investment. His book explains the game as one involving interactions among all the players, including consumers and advertisers, each with a particular goal. And he discusses the economic principles that govern this game and that can serve as powerful predictive tools.
The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels were once the backwater of American television, programming recent and not-so-recent movies and reruns of network shows. Then came La Femme Nikita, OZ, The Sopranos, Mad Men, Game of Thrones, and The Walking Dead. And then, just as “prestige cable” became a category, came House of Cards and Netflix, Hulu, Amazon Video, and other Internet distributors of television content. What happened? In We Now Disrupt This Broadcast, Amanda Lotz chronicles the collision of new technologies, changing business strategies, and innovative storytelling that produced an era termed “peak TV.” Lotz explains that changes in the business of television expanded the creative possibilities of television. She describes the costly infrastructure rebuilding undertaken by cable service providers in the late 1990s and the struggles of cable channels to produce (and pay for) original, scripted programming in order to stand out from the competition. These new programs defied television conventions and made viewers adjust their expectations of what television could be. Le Femme Nikita offered cable's first antihero, Mad Men cost more than advertisers paid, The Walking Dead became the first mass cable hit, and Game of Thrones was the first global television blockbuster. Internet streaming didn't kill cable, Lotz tells us. Rather, it revolutionized how we watch television. Cable and network television quickly established their own streaming portals. Meanwhile, cable service providers had quietly transformed themselves into Internet providers, able to profit from both prestige cable and streaming services. Far from being dead, television continues to transform.
There has never been a Internet TV Guide like this. It contains 30 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Internet TV. A quick look inside of some of the subjects covered: Inview Technology, WPIX, Inc. v. ivi, Inc. - Service Termination, Hybrid Broadcast Broadband TV - Background, Joost, List of Internet television providers - Philippines, Arqiva - SeeSaw, The Young Turks, Samsung Electronics - Televisions, Brightcove - Internet TV partnerships, Web 2.0 - Web 3.0, Google TV - Development, Channel 4 - Carriage, Santa Barbara, California - Television, Convergence (telecommunications) - Internet, Adobe Media Player, Digital video recorders - Hard-disk based digital video recorders, Sky Angel - History, Tandberg Television - After the breakup of 1979, Connected TV, WhereverTV - Free internet television, Baidu Services, Digital video recorder - Hard-disk based digital video recorders, Yupptv, Technological convergence - Internet, Bravia (brand) - Sony Bravia Internet TV and Video, Digital video recorder - Notes, Mobistar - History, Smart TV, and much more...
