Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

DOWNLOAD EBOOK

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Emerging Technologies to Enhance Learning among Slow Learners
Emerging Technologies to Enhance Learning among Slow Learners

Author: Dr. R. Gnanadevan and Dr. R. Babu

Publisher: Lulu.com

Published: 2019-04-08

Total Pages: 338

ISBN-13: 0359488323

DOWNLOAD EBOOK

Information technology (IT) has become a vital and integral part of every business plan. Technology has the ability to enhance relationships between teachers and students. When teachers effectively integrate technology into subject areas, teachers grow into roles of adviser, content expert, and coach. Technology helps make teaching and learning more meaningful and fun. From multi-national corporations who maintain mainframe systems and databases to small businesses that own a single computer, IT plays a role. The reasons for the omnipresent use of computer technology in business can best be determined by looking at how it is being used across the business world.

Emerging Technologies and International Security
Emerging Technologies and International Security

Author: Reuben Steff

Publisher: Routledge

Published: 2020-11-25

Total Pages: 219

ISBN-13: 1000284573

DOWNLOAD EBOOK

This book offers a multidisciplinary analysis of emerging technologies and their impact on the new international security environment across three levels of analysis. While recent technological developments, such as Artificial Intelligence (AI), robotics and automation, have the potential to transform international relations in positive ways, they also pose challenges to peace and security and raise new ethical, legal and political questions about the use of power and the role of humans in war and conflict. This book makes a contribution to these debates by considering emerging technologies across three levels of analysis: (1) the international system (systemic level) including the balance of power; (2) the state and its role in international affairs and how these technologies are redefining and challenging the state’s traditional roles; and (3) the relationship between the state and society, including how these technologies affect individuals and non-state actors. This provides specific insights at each of these levels and generates a better understanding of the connections between the international and the local when it comes to technological advance across time and space The chapters examine the implications of these technologies for the balance of power, examining the strategies of the US, Russia, and China to harness AI, robotics and automation (and how their militaries and private corporations are responding); how smaller and less powerful states and non-state actors are adjusting; the political, ethical and legal implications of AI and automation; what these technologies mean for how war and power is understood and utilized in the 21st century; and how these technologies diffuse power away from the state to society, individuals and non-state actors. This volume will be of much interest to students of international security, science and technology studies, law, philosophy, and international relations.

Metaversed
Metaversed

Author: Luis Bravo Martins

Publisher: John Wiley & Sons

Published: 2022-12-22

Total Pages: 196

ISBN-13: 1119888603

DOWNLOAD EBOOK

Understand the coming metaverse—and discover how to look past the hype and harness the future of technology. Metaversed is an insightful discussion and analysis of the next, rapidly approaching technological revolution. The authors deliver a compelling new exploration of how the metaverse and emerging technologies combine to define our collective future. In addition to identifying the business opportunities, the book pulls back the curtain on major safety and privacy issues that will arise and the expected shifts in both our private and social spheres. In the book, you'll understand: How multiple industries will be changed and challenged in a 3D spatial world and how to navigate the future crypto-ladden business landscape; Legal and policy considerations necessary to build and maintain safe, shared digital spaces The economic and social impacts, including the potential for our digital lives to outlive our physical selves Actionable insights, so you can make the most out of the next digital revolution Metaversed is a can't-miss presentation of the most significant market opportunities and societal challenges posed by the metaverse. It also will empower readers to take positive action that avoids the same online mistakes that happened on social media and create more responsible tech usage habits in our personal and professional lives.

Future Smart
Future Smart

Author: James Canton

Publisher: Da Capo Press

Published: 2015-01-27

Total Pages: 402

ISBN-13: 0306822873

DOWNLOAD EBOOK

Game-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of over one billion consumers will enter the marketplace. Every nation, job, business, and person will be transformed. To thrive in this future you have to become predictive, adaptive, and agile—to become Future Smart. Dr. James Canton, a renowned global futurist and visionary business advisor, illuminates the pivotal forces and global power shifts that everyone must understand today to thrive in a rapidly changing landscape: Regenerative medicine will extend our lifetimes and rebuild our bodies Robots and drones will drive our cars, teach our kids, and fight our wars Smart machines will design, manage, and service 40% of all global businesses—energy, commerce, finance, and manufacturing—without humans Digital consumers who live always connected will challenge every business to change its strategy Climate change wars will redefine security and resources Most of us are not prepared to meet the challenges the future will bring, but these changes are coming fast. Armed with knowledge, those who are Future Smart can take action to reinvent themselves, their businesses, and their world.

Societal Benefits of Freely Accessible Technologies and Knowledge Resources
Societal Benefits of Freely Accessible Technologies and Knowledge Resources

Author: Terán, Oswaldo

Publisher: IGI Global

Published: 2015-04-30

Total Pages: 382

ISBN-13: 1466683376

DOWNLOAD EBOOK

Open access to information resources and technology can have a profound impact on the economic development of a region as well as society in general. In recent years, reaction against proprietary knowledge and technology has led to tremendous debate both in academic and professional circles. Societal Benefits of Freely Accessible Technologies and Knowledge Resources analyzes current perspectives on the advantages of unrestricted access to information resources and technology intended to advance the prospect for knowledge, innovation, and development across the globe. Touching on topics of relevance to the private and public sectors, this publication is ideally designed for use by policymakers, business managers, academicians, researchers, students, IT practitioners, and legal professionals.

Wireless Communications
Wireless Communications

Author: William Webb

Publisher: John Wiley & Sons

Published: 2007-01-30

Total Pages: 274

ISBN-13: 0470065133

DOWNLOAD EBOOK

The definitive assessment of how wireless communications will evolve over the next 20 years. Predicting the future is an essential element for almost everyone involved in the wireless industry. Manufacturers predict the future when they decide on product lines to develop or research to undertake, operators when they buy licences and deploy networks, and academics when they set PhD topics. Wireless Communications: The Future provides a solid, clear and well-argued basis on which to make these predictions. Starting with a description of the current situation and a look at how previous predictions made in 2000 have fared, the book then provides the contributions of six eminent experts from across the wireless industry. Based on their input and a critical analysis of the current situation, it derives detailed forecasts for 2011 through to 2026. This leads to implications across all of the different stakeholders in the wireless industry and views on key developments. Presents clear and unambiguous predictions, not a range of scenarios from which the user has to decide Includes chapters covering existing wireless systems which provide solid tutorial material across a wide range of wireless devices Offers a range of views of the future from high profile contributors in various areas of the industry and from around the globe, including contributions from Vodafone and Motorola Provides a comprehensive guide to current technologies, offering keen analysis of key drivers, end user needs and key economic and regulatory constraints This book, compiled by a renowned author with a track record of successful prediction, is an essential read for strategists working for wireless manufacturers, wireless operators and device manufacturers, regulators and professionals in the telecoms industry, as well as those studying the topic or with a general interest in the future of wireless communications.

Computerworld
Computerworld

Author:

Publisher:

Published: 1996-12-23

Total Pages: 124

ISBN-13:

DOWNLOAD EBOOK

For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

The Technology, Business, and Economics of Streaming Video
The Technology, Business, and Economics of Streaming Video

Author: Eli Noam

Publisher: Edward Elgar Publishing

Published: 2021-01-29

Total Pages: 424

ISBN-13: 1800375042

DOWNLOAD EBOOK

Along with its interrelated companion volume, The Content, Impact, and Regulation of Streaming Video, this book covers the next generation of TV—streaming online video, with details about its present and a broad perspective on the future. It reviews the new technical elements that are emerging, both in hardware and software, their long-term trend, and the implications. It discusses the emerging ‘media cloud’ of video and infrastructure platforms, and the organizational form of such TV.