Marketing Shortcuts for the Self-Employed

Marketing Shortcuts for the Self-Employed

Author: Patrick Schwerdtfeger

Publisher: John Wiley & Sons

Published: 2011-06-07

Total Pages: 272

ISBN-13: 1118014200

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A quick guide to effective techniques that will boost your business today Want the juicy marketing secrets that save time and get results quickly for your business? Then this is the book for you. Marketing Secrets for the Self-Employed offers a detailed plan for entrepreneurs, small business owners, salespeople, and service professionals. Filled with effective tactics and strategies ready to apply immediately, this guide supplies a complete toolkit to leverage resources, establish online credibility, and crush your competition! Provides practical strategies to promote your business using powerful online tools Each chapter can be read in 10 minutes or less and offers an itemized to-do list at the end Author has personally used these strategies to promote his business online and has helped dozens of companies do the same If you're ready to take immediate action and see results quickly for your business, Marketing Secrets for the Self-Employed has all the tools and techniques you need!


Be A Shortcut

Be A Shortcut

Author: Scott G. Halford

Publisher: John Wiley & Sons

Published: 2008-12-22

Total Pages: 246

ISBN-13: 0470475528

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Shortcut is the new catchphrase that identifies high-quality, influence and value in employees and executives. Be A Shortcut is a business book that provides new frameworks and tactics to help a broad range of individuals become the professionals their company can't live without. The book shows you how to actually become a Shortcut using Halford's proven, Shortcut success formula. You'll gain more influence, become more valuable, get promoted faster, find better customers, get better raises - no matter what you do. Shortcut is a way of thinking, a way of doing, a way of being - and when you commit yourself to it, you'll write your own ticket to wherever you want to go.


Starting an Online Business All-in-One For Dummies

Starting an Online Business All-in-One For Dummies

Author: Shannon Belew

Publisher: John Wiley & Sons

Published: 2011-10-31

Total Pages: 890

ISBN-13: 1118199413

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Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Updated to include coverage of the latest online marketing tools, techniques, and trends Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing Explains how your location can actually bring new customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.


20 Simple Shortcuts to Small Business Success

20 Simple Shortcuts to Small Business Success

Author: Kelly Exeter

Publisher:

Published: 2016-10-07

Total Pages: 118

ISBN-13: 9780992441654

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"I was expecting a dry business book and was surprised and so excited that it wasn't all business, but health and wellness too ... almost a life hack book as well as a business book." Virginia Johnson "I just wanted to thank you for writing the book I needed to read. To be completely honest, I didn't intend to read it all the way through but it was so well written, logical and full of great advice that I read it in one sitting. I love that you've provided real, actionable strategies that I can use to help myself." Kirsty Russell WHAT DOES A SUCCESSFUL SMALL BUSINESS LOOK LIKE? After 10 years in business Kelly Exeter came to this conclusion: It's one that's both profitable, and also set up so the business owners have the emotional resilience to surmount all the challenges thrown their way. Over the years she signed up for hundreds of courses and downloaded countless free e-books and resources. Not one of them made her business more resilient or successful. None of them made her business life easier. Eventually, she realised the only reason she was signing up for all those things was because she was looking for a magic bullet. Something that didn't exist. What did exist, however, were shortcuts. Faster pathways to achieving the success she craved. It took 10 years and thousands of dollars for Kelly to figure out the shortcuts she shares in this book. Hopefully, you'll benefit from them much earlier in your business journey.


Shortcut Your Startup

Shortcut Your Startup

Author: Courtney Reum

Publisher: Simon and Schuster

Published: 2018-01-16

Total Pages: 285

ISBN-13: 1501173014

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From the Reum brothers—former Goldman Sachs investment bankers, successful operators, and investors—comes Shortcut Your Startup, a practical playbook for both aspiring and seasoned entrepreneurs, filled with unconventional yet accessible advice for maximizing your business venture. Courtney and Carter Reum have years of experience in the field, from investing in over 130 companies, including Lyft, Pinterest, Warby Parker, and ClassPass, to driving the success of their own liquor brand, VEEV Spirits. The Reum brothers have learned from every triumph and tribulation, and over the years have developed an effective and easy-to-understand guide to help entrepreneurs through the startup journey from inception to sale. Complete with personal anecdotes and real-life advice from the business playing field, Shortcut Your Startup outlines Courtney and Carter’s ten key “Startup Switchups” that flip traditional advice on its head: · Get into the Trenches · Know if You’re a Speedboat or a Sailboat · Obsessively Take Advantage of Your Unfair Advantages · Do What You Do Best, and Outsource the Rest · Build in Flexibility and a Diversified Focus · Think Milestones, Not Time · Nail It Before You Scale It · 1 Percent Better Is 1000 Percent Better · Gain Buy-in with Heart-Based Momentum · Success Doesn’t Equate to a Successful Exit Whether you’re a veteran entrepreneur looking for new ways to boost performance and reinvent your brand, or an aspiring entrepreneur ready to take a leap of faith, Shortcut Your Startup is essential reading to speed up your success!


SUMMARY - Click Millionaires: Work Less, Live More With An Internet Business You Love By Scott Fox

SUMMARY - Click Millionaires: Work Less, Live More With An Internet Business You Love By Scott Fox

Author: Shortcut Edition

Publisher: Shortcut Edition

Published: 2021-06-18

Total Pages: 26

ISBN-13:

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* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. As you read this summary, you will discover that charisma is a factor of success. You will also discover : that it is possible to learn how to become influential; that only a positive influence is really effective; that your success depends on listening and understanding the needs of others; that you will always be the primary beneficiary of your ability to focus on others; that your charisma can also lead others to their own success. Why become a person of influence? Because, unless you live on a desert island, you spend your life in contact with others. For the exchange between beings to be effective, it must be favorable to all. Do you want to motivate your employees on a long-term basis? Do you want to broaden your customer base? or do you want to promote your child's development? It is by becoming the driving force behind a win-win contact with the people around you that you will be able to achieve your goals. So, this is surely the right time to learn how to become a person of influence! *Buy now the summary of this book for the modest price of a cup of coffee!


Small Business Hacks

Small Business Hacks

Author: Barry Moltz

Publisher:

Published: 2017-10-21

Total Pages: 200

ISBN-13: 9781628654431

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Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that. Unfortunately, starting a business gets in the way and everything that comes along with it. Like: �Marketing �Sales �Customer Service �Employees, Freelancers and Vendors �Money and Finance This book solves that problem. It is a simple guide for anyone in a small business to be able to accomplish one of these tasks in five steps or less. No more angst over the issue or searching for the solution on the web. These 100 small business hacks are your shortcut to success. We assemble these after our combine 50 years in business both as small business owners ourselves and as journalists interviewing thought leaders about their path to prosperity. It has never been easier to start a business, but with so much competition moving at the speed of the internet, it has also never been so easy to fail. This does not have to be you. This book is not meant to be read from beginning to end. Jump to the problem that you need to solve and get started. Keep this guide nearby on your desk, your tablet, smart phone or under your pillow. It will allow you to quickly bust through most problems you will encounter and leave more time to do what you love at your company.


Shortcut to Business Success

Shortcut to Business Success

Author: Ozana Giusca

Publisher: Ozana

Published: 2014-07-29

Total Pages: 290

ISBN-13: 1499790376

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SHORTCUT TO BUSINESS SUCCESS: 101 Zero-Cost Tactics to Take Your Company to the Next Level is a collection of best practices and strategies used by Fortune 500 companies adapted for small business owners. Are you putting all your time and energy into your business but still struggling to make a living? Or have you achieved some success, but seem unable to grow your business further? Or perhaps you have ideas for a new business, but are not quite sure how to go about it. This book will help you to turn your business into an effective and efficient 'money-making machine' and to create even more success in your life and business. It provides simple real life examples to explain business tactics. Each of the 101 tactics concludes with a short exercise that will make it easy to start working on your business using that tactic. If you are serious about growing your business, it is essential that you apply these tactics right away. In Shortcut to Business Success, small business growth expert Ozana Giusca shows you how to: attract more customersgrow your salesincrease internal efficiencyget the most out of your teambe a better leadersustain your business long-termtake that giant leap to get your business to a higher level As a bonus you also receive the ultimate marketing framework for your business; that is, your marketing strategy on one page, including everything you need to consider to attract more and better customers. "Hits the mark! Shortcut to Business Success is refreshingly full of professional and relevant information, written in an engaging and contemporary style. A must read for the entrepreneur who truly wants to succeed." Gerry Robert, Founder/President of Black Card Books Publishing Company "Ozana is an entrepreneur with great vision and a unique approach. She was able to link business best practices into management tools to address the business potential. Smart. Succinct. Professional. That's Ozana." Henrique Setton, Entrepreneur, Owner of Silicon House "This book is based on principles used by the most successful companies. Having read Shortcut to Business Success, I can recognise such tactics being used by multinational companies in my daily life. And best of all, it gives a clear line of action." Andy Harrington, Business Owner, UK’s #1 Public Speaking Expert "If you are looking for a very hands-on approach to building your business from the ground up, Ozana has nailed it in Shortcut to Business Success. What a purposeful read for anyone who is an entrepreneur or small business owner." Bill Walsh, America’s Small Business Expert