Author:

Publisher: World Scientific

Published:

Total Pages: 517

ISBN-13: 1911298216

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International Marketing
International Marketing

Author: Philip R. Cateora

Publisher: McGraw-Hill/Irwin

Published: 2002

Total Pages: 734

ISBN-13: 9780072398847

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Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools..

Dynamics of International Advertising
Dynamics of International Advertising

Author: Barbara Mueller

Publisher: Peter Lang

Published: 2011

Total Pages: 382

ISBN-13: 9781433103841

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"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

International Marketing, Google eBook
International Marketing, Google eBook

Author: Masaaki (Mike) Kotabe

Publisher: John Wiley & Sons

Published: 2012-02-02

Total Pages: 690

ISBN-13: 111826715X

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International Marketing, Third Asia-Pacific edition, has been updated to reflect contemporary developments and examples in international marketing. The text retains the strengths of the original Global Marketing Management text by Masaaki Kotabe and Kristiaan Helsen, and is presented in an engaging and accessible style. International Marketing, Third Asia-Pacific edition, aims to help Australasian students understand contemporary international marketing activities and issues in an increasingly competitive marketplace.

American Reference Books Annual, 2002
American Reference Books Annual, 2002

Author: Bohdan S. Wynar

Publisher: Libraries Unlimited

Published: 2002-05

Total Pages: 836

ISBN-13: 9781563089114

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This source of information on comtemporary American reference works is intended for the library and information community. It has nearly 1600 descriptive and evaluative entries, and reviews material from more than 300 publishers in nearly 500 subject areas. It should help the user keep abreast of reference publications in all fields, answer everyday questions and build up reference collections.