Future Directions of Strategic Communication

Future Directions of Strategic Communication

Author: Howard Nothhaft

Publisher: Routledge

Published: 2020-05-21

Total Pages: 284

ISBN-13: 1000468259

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This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field. Of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration, this volume will also be useful for readers who are new to strategic communication, and who are interested in the field for its new avenues of research. This book was originally published as a special issue of the International Journal of Strategic Communication.


De-Westernizing Visual Communication and Cultures

De-Westernizing Visual Communication and Cultures

Author: Guo-Ming Chen

Publisher:

Published: 2020-03-31

Total Pages: 225

ISBN-13: 9783848765775

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This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation.


Communication and Sport

Communication and Sport

Author: Andrew C. Billings

Publisher: SAGE Publications

Published: 2014-03-24

Total Pages: 409

ISBN-13: 1483312712

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The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.


News for the Rich, White, and Blue

News for the Rich, White, and Blue

Author: Nikki Usher

Publisher: Columbia University Press

Published: 2021-07-06

Total Pages: 232

ISBN-13: 0231545606

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As cash-strapped metropolitan newspapers struggle to maintain their traditional influence and quality reporting, large national and international outlets have pivoted to serving readers who can and will choose to pay for news, skewing coverage toward a wealthy, white, and liberal audience. Amid rampant inequality and distrust, media outlets have become more out of touch with the democracy they purport to serve. How did journalism end up in such a predicament, and what are the prospects for achieving a more equitable future? In News for the Rich, White, and Blue, Nikki Usher recasts the challenges facing journalism in terms of place, power, and inequality. Drawing on more than a decade of field research, she illuminates how journalists decide what becomes news and how news organizations strategize about the future. Usher shows how newsrooms remain places of power, largely white institutions growing more elite as journalists confront a shrinking job market. She details how Google, Facebook, and the digital-advertising ecosystem have wreaked havoc on the economic model for quality journalism, leaving local news to suffer. Usher also highlights how the handful of likely survivors—well-funded media outlets such as the New York Times—increasingly appeal to a global, “placeless” reader. News for the Rich, White, and Blue concludes with a series of provocative recommendations to reimagine journalism to ensure its resiliency and its ability to speak to a diverse set of issues and readers.


International Communication

International Communication

Author: Daya Kishan Thussu

Publisher: Bloomsbury Publishing

Published: 2018-12-27

Total Pages: 393

ISBN-13: 1780932677

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The third edition of International Communication examines the profound changes that have taken place, and are continuing to take place at an astonishing speed, in international media and communication. Building on the success of previous editions, this book maps out the expansion of media and telecommunications corporations within the macro-economic context of liberalisation, deregulation and privitisation. It then goes on to explore the impact of such growth on audiences in different cultural contexts and from regional, national and international perspectives. Each chapter contains engaging case studies which exemplify the main concepts and arguments.


Journal of Asian Pacific Communication

Journal of Asian Pacific Communication

Author: Giles/Pierson

Publisher: Multilingual Matters

Published: 1990-01-04

Total Pages: 284

ISBN-13: 9781853590986

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Research into language issues and communication problems is investigated across a range of disciplines and appears in a wide diversity of published outlets. In addition, any linguistic and communication problems faced by Southeast Asian immigrants elsewhere in the world are also located in disparate contexts. This journal is the first real attempt to provide a forum for such widespread concerns to be published in the English Language.


Communication Theory and Research

Communication Theory and Research

Author: Denis McQuail

Publisher: SAGE

Published: 2005-12-15

Total Pages: 317

ISBN-13: 1847878148

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This exciting collection of papers represents some of the finest communications research published over the last decade. To mark the 20th anniversary of the European Journal of Communication, a leading international journal, the editors have selected 21 papers, all of which make significant and valuable interventions in the field of media and communications. The volume is prefaced with an introduction by the editors and will be a central research text for scholars in this field.


The Audience and Business of YouTube and Online Videos

The Audience and Business of YouTube and Online Videos

Author: Louisa Ha

Publisher: Rowman & Littlefield

Published: 2018-06-06

Total Pages: 231

ISBN-13: 1498576494

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The Audience and Business of YouTube and Online Videos is a thorough analysis of YouTube audiences and creators of online videos that considers how the coexistence of user-generated and professional media content on YouTube makes the site a unique platform in the ever-expanding online video industry. Using a mixed method approach, the authors examine the underexplored business side of YouTube with a focus on product review videos, brand videos, sponsored videos, and online video advertising. This book also addresses recent developments such as YouTube Red subscription, pay TV, and movie services and discusses the future of online video audience research. Recommended for scholars interested in media studies, communication, marketing, and popular culture.


International Power and International Communication

International Power and International Communication

Author: Mark D. Alleyne

Publisher: Springer

Published: 2016-07-27

Total Pages: 193

ISBN-13: 1349241857

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Over seven chapters the book shows how international communication has been shaped by the structure of international political power and how these means of global communication have in turn been strategic tools for the exercise of international political power. There are separate chapters on global news flows, the international trade in cultural products (films, books, advertising, recorded music, periodicals and books), and government propaganda activities. The politics of the International Telecommunication Union (ITU), the Universal Postal Union (UPU) and the World Intellectual Property Organisation (WIPO) are analysed.


The International History of Communication Study

The International History of Communication Study

Author: Peter Simonson

Publisher: Routledge

Published: 2015-10-14

Total Pages: 798

ISBN-13: 1317540808

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The International History of Communication Study maps the growth of media and communication studies around the world. Drawing out transnational flows of ideas, institutions, publications, and people, it offers the most comprehensive picture to date of the global history of communication research and education. This volume reaches into national and regional areas that have not received much attention in the scholarship until now, including Asia, Latin America, Africa, and the Middle East alongside Europe and North America. It also covers communication study outside of academic settings: in international organizations like UNESCO, and among commercial and civic groups. It moves beyond the traditional canon to cover work by forgotten figures, including women scholars in the field and those outside of the United States and Europe, and it situates them all within the broader geopolitical, institutional, and intellectual landscapes that have shaped communication study globally. Intended for scholars and graduate students in communication, media studies, and journalism, this volume pushes the history of communication study in new directions by taking an aggressively international and comparative perspective on the historiography of the field. Methodologically and conceptually, the volume breaks new ground in bringing comparative, transnational, and global frames to bear, and puts under the spotlight what has heretofore only lingered in the penumbra of the history of communication study.