Author: Kim Werner

Publisher: UTB GmbH

Published: 2020-05-11

Total Pages: 370

ISBN-13: 3825252531

Events – future, trends, perspectives provides insights into many of the recent developments within the diverse event industry. International scholars and experts with backgrounds in multiple related fields have taken up exciting research topics and offer perspectives, thoughts and views on a number of current and future issues and challenges. The topics are as diverse as the industry itself and include discussions on gender and diversity, disruptive technologies, sustainability, psychological effects, the co-creation of experiences, the future of event education and many more. Vivid case studies and best practice examples are used to illustrate current and future developments and to spark discussion and debate amongst scholars, practitioners and students alike. The Corona crisis (Covid-19) is having a massive impact on the events industry. Due to the editorial deadline of this book in February 2020, this topic could not be considered in this edition. We ask for your understanding. Content: Kim Werner and Ye Ding Acknowledgements PART A Nicole Böhmer, Kim Werner and Imke Wargin Female Careers in the Event Industry – Myth, Reality or Future Vision? Susanne Doppler, Burkhard Schmidt and Liza Funke Work Stress of Event Managers Hans-Jürgen Gaida Marketing Meeting and Event Destinations in Disruptive Times: Future Challenges and Chances Steffen Ronft Event Psychology – An Interdisciplinary Approach Chunlei Wang and Xingdan Wang Theorising the “Event View” as a Kind of “World View” Helmut Schwägermann China Outbound Events – A Challenge for European MICE Destinations Markus Große Ophoff, Kai-Michael Griese and Kim Werner Event Organisations at the Interface between Sustainability and Digitalisation Hui Huang and Hanzhi Zhang Festivals and “New Retail”: A Case Study of the “Double 11” Shopping Festival in China Kim Werner, Christina Bosse and Kai-Michael Griese Slow Events: Assessing the Potential for the Event Industry of the Future PART B Aliosha Alexandrov and Kai-Michael Griese Value Co-creation and the Impact on Marketing and Event Management Curricula Xing Lan and Yi Ding Cooperative Transnational Event Management Education: A Case Study of International Event Management Shanghai (IEMS) Mattheus Louw and Thomas Temme Enhancing Student Learning in Event Management: Student Perceptions of a Business Simulation Game Ye Ding, Li Zhang and Chunlei Wang Innovation and Entrepreneurship Education in Event Management: Case studies from Chinese Universities Gernot Gehrke Researching the Future of Event Education Steffen Ronft Appendix: Further references concerning psychological effects and phenomena