Wiley International Encyclopedia of Marketing, 6 Volume Set

Wiley International Encyclopedia of Marketing, 6 Volume Set

Author:

Publisher: John Wiley & Sons

Published: 2011-02-07

Total Pages: 1775

ISBN-13: 1405161787

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With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing


International Encyclopedia of Technical Analysis

International Encyclopedia of Technical Analysis

Author: Joel G. Siegel

Publisher: Routledge

Published: 2014-01-27

Total Pages: 369

ISBN-13: 1135930864

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Investors are firmly entrenched in two camps: those who believe that economic and financial fundamentals are the keys to investment success, and those who prefer some form or other of technical analysis. To serve those who use technical analysis, the authors have written a practical, useful, and comprehensive guide to all the major and minor technical analysis systems used by today's investors and financial professionals. In this unique reference book, technical analysis systems are discussed in depth, with detailed attention to the pros and cons of each. In addition, the Encyclopedia offers a mini-dictionary of the terms, concepts, and market issues that are part of the discipline of technical analysis.


The International Encyclopedia of Mutual Funds, Closed-end Funds and Real Estate Investment Trusts

The International Encyclopedia of Mutual Funds, Closed-end Funds and Real Estate Investment Trusts

Author: Peter W. Madlem

Publisher: Global Professional Publishi

Published: 2000

Total Pages: 384

ISBN-13: 9781888998870

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� Massively comprehensive � Will help ensure the right investment choice among all the variety available Funds and REITs are among the fastest-growing and most important investment vehicles used by huge numbers of investors who wish to capitalize on stock and real estate booms of the 2000s. This timely book provides the high quality information, both historical and conceptual, which will help ensure the right investment choices. The International Encyclopedia of Mutual Funds, Closed-End Funds, and REITs is truly a publishing landmark, designed specifically for the savvy investor. Every conceivable concept, fund type and objective, and strategy as well as a huge array of individual funds and REITs are described, explained and illustrated in this remarkable book of over 5,000 entries. This on-the-money book promises to become the standard by which all other books on mutual funds, closed-end funds, and REITs will be judged.


International Encyclopedia of Social & Behavioral Sciences

International Encyclopedia of Social & Behavioral Sciences

Author:

Publisher: Pergamon

Published: 2001-11-22

Total Pages: 0

ISBN-13: 9780080430768

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This Encyclopedia is the first attempt in a generation to map the social and behavioral sciences on a grand scale. Not since the publication in 1968 of the International Encyclopedia of the Social Sciences, edited by David L. Sills, has there been such an ambitious project to describe the state of the art in all the fields encompassed within the social and behavioral sciences. Available in both print (26 volumes) and online editions, it comprises 4,000 articles, commissioned by 52 Section Editors, and includes 90,000 bibliographic references as well as comprehensive name and subject indexes.


International Encyclopedia of Economic Sociology

International Encyclopedia of Economic Sociology

Author: Jens Beckert

Publisher: Psychology Press

Published: 2006

Total Pages: 795

ISBN-13: 0415286735

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Dealing with the multiple and complex relations between economy and society, this encyclopedia focuses on the impact of social, political, and cultural factors on economic behaviour. It is useful for students and researchers in sociology, economics, political science, and also business, organization, and management studies.


International Encyclopedia of the Social & Behavioral Sciences

International Encyclopedia of the Social & Behavioral Sciences

Author: James D. Wright

Publisher: Elsevier Science Limited

Published: 2015-03-26

Total Pages: 24030

ISBN-13: 9780080970868

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Fully revised and updated, the second edition of the International Encyclopedia of the Social and Behavioral Sciences, first published in 2001, offers a source of social and behavioral sciences reference material that is broader and deeper than any other. Available in both print and online editions, it comprises over 3,900 articles, commissioned by 71 Section Editors, and includes 90,000 bibliographic references as well as comprehensive name and subject indexes. Provides authoritative, foundational, interdisciplinary knowledge across the wide range of behavioral and social sciences fields Discusses history, current trends and future directions Topics are cross-referenced with related topics and each article highlights further reading


The SAGE International Encyclopedia of Mass Media and Society

The SAGE International Encyclopedia of Mass Media and Society

Author: Debra L. Merskin

Publisher: SAGE Publications

Published: 2019-11-12

Total Pages: 2169

ISBN-13: 1483375528

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The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.


International Encyclopedia of Housing and Home

International Encyclopedia of Housing and Home

Author:

Publisher: Elsevier

Published: 2012-10-09

Total Pages: 3870

ISBN-13: 0080471714

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Available online via SciVerse ScienceDirect, or in print for a limited time only, The International Encyclopedia of Housing and Home, Seven Volume Set is the first international reference work for housing scholars and professionals, that uses studies in economics and finance, psychology, social policy, sociology, anthropology, geography, architecture, law, and other disciplines to create an international portrait of housing in all its facets: from meanings of home at the microscale, to impacts on macro-economy. This comprehensive work is edited by distinguished housing expert Susan J. Smith, together with Marja Elsinga, Ong Seow Eng, Lorna Fox O'Mahony and Susan Wachter, and a multi-disciplinary editorial team of 20 world-class scholars in all. Working at the cutting edge of their subject, liaising with an expert editorial advisory board, and engaging with policy-makers and professionals, the editors have worked for almost five years to secure the quality, reach, relevance and coherence of this work. A broad and inclusive table of contents signals (or tesitifes to) detailed investigation of historical and theoretical material as well as in-depth analysis of current issues. This seven-volume set contains over 500 entries, listed alphabetically, but grouped into seven thematic sections including methods and approaches; economics and finance; environments; home and homelessness; institutions; policy; and welfare and well-being. Housing professionals, both academics and practitioners, will find The International Encyclopedia of Housing and Home useful for teaching, discovery, and research needs. International in scope, engaging with trends in every world region The editorial board and contributors are drawn from a wide constituency, collating expertise from academics, policy makers, professionals and practitioners, and from every key center for housing research Every entry stands alone on its merits and is accessed alphabetically, yet each is fully cross-referenced, and attached to one of seven thematic categories whose ‘wholes' far exceed the sum of their parts