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Author: Susan Horner
Publisher: Routledge
Published: 2004
Total Pages: 410
ISBN-13: 0750655143
DOWNLOAD EBOOKOver 30 cases from the tourism industry examined in depth - an essential resource for tutors and students.
Author: Bill Faulkner
Publisher: Routledge
Published: 2003-09-02
Total Pages: 589
ISBN-13: 1134721668
DOWNLOAD EBOOKEmbracing and Managing Change in Tourism examines management responses to the major changes taking place in international tourism and considers tourism itself as an agent of change. Including twenty-two detailed case studies from around the world this book explores two key principles. Firstly that change is enevitable and, if effectively managed, has the potential to benefit all those living in, working in and visiting the destination. Secondly, that there are no universal prescriptions for the effective management of change in tourism, since each destination has distinguishing characteristics and the nature of the problems facing it change over time.
Author: Gürhan Aktaş
Publisher: Taylor & Francis
Published: 2022-06-09
Total Pages: 270
ISBN-13: 1000600319
DOWNLOAD EBOOKThis international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.
Author: David Leslie
Publisher: Routledge
Published: 2006-08-11
Total Pages: 265
ISBN-13: 1136394303
DOWNLOAD EBOOKInternational Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research
Author: Susan Horner
Publisher: Routledge
Published: 2004-02-18
Total Pages: 410
ISBN-13: 1136394362
DOWNLOAD EBOOKInternational Cases in Tourism Management includes: * Profiles of individual companies * Case studies on destination management and marketing * Material on different management functions in tourism, such as marketing and human resource management * Case studies of particular types of tourism, such as ecotourism and cultural tourism The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.
Author: Alan Clarke
Publisher: Routledge
Published: 2009-11-04
Total Pages: 400
ISBN-13: 1136394028
DOWNLOAD EBOOKInternational Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text. International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including: Specified learning outcomes for each chapter International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East. Study questions and discussion questions to consolidate learning and understanding. Links to relevant websites at the end of each chapter On-line resources and a test bank is available for lecturers and students
Author: Marianna Sigala
Publisher: Springer Nature
Published: 2022-01-05
Total Pages: 503
ISBN-13: 9811646716
DOWNLOAD EBOOKThis book consolidates international, contemporary and topical case study based research in tourism, travel, hospitality and events. Case studies can make learning more attractive and interesting as well as enable students to understand the theory better and develop their analytical and problem-solving skills. Using industry as an open living lab, case study based research infuses scholars into real-world industry challenges and inspires them to theorise and advance our knowledge frontiers. The book includes international case studies that can help tourism scholars build and advance (new) theories and enrich their educational practices. Case studies are accompanied with a teaching note guiding scholars to integrate case studies into instruction. Dr Kirsten Holmes, Chair, Council for Australasian Tourism and Hospitality Education (CAUTHE) There is a vital need for contemporary and well-structured case studies for use in tourism teaching. By including case studies from Australasia and key destination regions in Asia, Europe, and the Caribbean, the book is helpful for tertiary teachers globally. Professor Xander Lub, President, EuroCHRIE The book inspires educators and students. The cases provide context to students’ learning and demonstrate the richness and variation of the industry. The book also clearly demonstrates how research can inform our teaching. Professor Brian King, Chair, THE-ICE Assessment Panel The book includes cases under five themes: experiences, operations, technologies, strategy and marketing, and destinations. The book provides subject lecturers with a structure to guide students of applying theory into practice. Dr Paul Whitelaw, Academic Director, Southern Cross University This book marks a significant contribution to hospitality, tourism and events pedagogy at undergraduate and postgraduate level. At a time when the industry is demanding that our graduates have a strong grasp of “real world issues”, the case study approach provides an accessible, meaningful and relatable means by which students can engage in real world issues.
Author: Pierre Benckendorff
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9781908999399
DOWNLOAD EBOOKCase studies are an indispensable learning tool, not only in the classroom but also in academic research, consultancy and practical business management contexts. Case studies present real situations, allowing a balance of theory and practice. They have the power to transform the learning the abstract and uninspiring to one that is targeted and vibrant.International Cases in Sustainable Travel & Tourism provides an international range of outstanding new cases focused on sustainable tourism management and development, including award winners and finalists from the WTTC Tourism for Tourism Awards they are written by local scholars who are experts in sustainable tourism. They all have a range of features ensuring their quality and applicability:* Based on a joint initiative of the World Travel and Tourism Council (WTTC) and the BEST Education Network (BEST EN), organisations that are at the the forefront of both sustainable tourism practice and teaching;* Each case is rigorously and carefully structured for maximum teaching and learning impact- this includes a clear synopsis, appropriate theoretical frameworks, and a clear summary and future outlook;* Every case is fully supported by features to increase deep understanding of the principles and practice it contains- clear learning outcomes, full references and directed reading and challenging study questions;* In addition to each case the authors provide educators and trainers with detailed background teaching notes, indicative answers, a recommended teaching approach and teaching slides in PowerPoint;* All the cases are also available online for individual purchase at www.goodfellowpublishers.com and for library and site purchase through all major online suppliersThe book, and the individual cases will be an essential teaching and learning resource for both undergraduate and graduate students in Tourism. It will also be of interest to academic researchers and planners, managers and developers of tourist destinations. It will be ideal for the increasing number of sustainability subjects in tourism degrees worldwide.
Author: John Swarbrooke
Publisher: CABI
Published: 1999
Total Pages: 381
ISBN-13: 0851993141
DOWNLOAD EBOOKSustainable tourism is attracting enormous attention today throughout the world. This book provides an up-to-date, comprehensive coverage of the practice and management of the subject. It offers a range of definitions of sustainable tourism from different sectors of tourism and different parts of the world. Key issues and current debates are also discussed and a range of examples of sustainable tourism management practice are given. The book is designed to be interactive, with group and individual exercises and discussion points to further understanding of the subject
Author: Camillo, Angelo A.
Publisher: IGI Global
Published: 2015-08-17
Total Pages: 654
ISBN-13: 1466686073
DOWNLOAD EBOOKThe tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
