Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their decision-making and consumption behavior. This book presents a comprehensive overview of the current state of knowledge of comparative religious research. The authors discuss the basic concepts and approaches of this interdisciplinary field. They describe central concepts of religious studies (e.g. intrinsic vs. extrinsic religiosity) and the various world religions. Then, they analyze how religiosity and religious affiliation influence consumer behavior, and what consequences this has for companies that operate across borders. How can or should they take into account the religious characteristics of their target groups? This original book will be a valuable resource for scholars of international marketing and business, consumer behavior and religious studies.
A guide for students, groups, and organizations seeking to foster interfaith dialogue and promote understanding across religious lines In this book, renowned interfaith leader Eboo Patel offers a clear, detailed, and practical guide to interfaith leadership, illustrated with compelling examples. Patel explains what interfaith leadership is and explores the core competencies and skills of interfaith leadership, before turning to the issues interfaith leaders face and how they can prepare to solve them. Interfaith leaders seek points of connection and commonality—in their neighborhoods, schools, college campuses, companies, organizations, hospitals, and other spaces where people of different faiths interact with one another. While it can be challenging to navigate the differences and disagreements that can arise from these interactions, skilled interfaith leaders are vital if we are to have a strong, religiously diverse democracy. This primer presents readers with the philosophical underpinnings of interfaith theory and outlines the skills necessary to practice interfaith leadership today.
This book arises out of a recognition that student affairs professionals have little preparation or guidance in dealing with matters of spirituality, religion, secularity, and interfaith work at a time of greater diversity in students’ beliefs and, from a broad recognition that there is a need to engage with this aspect of student life. For those who don’t know how to begin and may be nervous about tackling a topic that has the potential to lead to heated disagreements, this book provides the resources and practical guidance to undertake this work.With the aim of providing student affairs practitioners and faculty with the tools they need to increase their comfort level and enable their ability to engage in discussions about belief both in and out of the classroom, the contributors provide foundational knowledge, concrete teaching ideas, sample activities, and case studies that can be used in a variety of settings. This book serves multiple audiences in student affairs by providing teaching ideas for practitioners who want to include a session or two about interfaith in their programs as well as ideas for student affairs faculty who may be teaching one session on this topic or a whole course. The book is divided into four sections. The first offers context, provides the findings of research, and asks readers to reflect on the framework they use to embark on this work, whether a social justice framework that aims to highlight issues of power and privilege or an interfaith cooperation framework that aims to create religious pluralism. Part Two provides concrete ideas for creating courses, activities, events, and programs focused on spirituality, religion, secularity, and interfaith engagement, as well as ideas for incorporating these topics into courses typically offered in student affairs preparation programs. Part Three presents case studies to engage students, practitioners, and faculty in thinking about campus situations related to religious diversity. Part Four provides some basic information about a variety of religions and worldviews held by college students.
The first comprehensive wedding guide specifically for the Jewish/Christian couple who wants to honor both religious traditions in their service, vows, and readings. Saying "I do" is one of the happiest moments in a couple's life together--but planning that trip to the altar can be a stressful ordeal. The minute an engagement is announced two full clans want to celebrate the union their way! When one of those families is Jewish (50 percent of whom now marry outside their faith) and the other is Christian, the religious details can increase the pressure on the bride- and groom-to-be. Celebrating Interfaith Marriages provides all of the expert advice on how to combine elements of the two faiths so everyone can rejoice with the bride and groom on their wedding day. Devon Lerner draws from her twenty years of officiating interfaith weddings as she discusses the significance of vows and traditions unique to both faiths and suggests how to incorporate them into a service that is balanced and beautiful. She provides Christian and Jewish services readers can mix and match, as well as custom-bled ceremonies contributed by couples who have worked with her over the years. There's a chapter on how to avoid crashes on issues like location, when the ceremony takes place, and whether the bride and groom should see each other before meeting at the altar. A full section of readings, both biblical and secular, are here too, as well as anecdotes that will reassure and amuse. No interfaith couple will want to be without this essential handbook when they plan their special day.
Hats of Faith is a simple and striking introduction to the shared custom of religious head coverings. With bright images and a carefully researched interfaith text, this thoughtful book inspires understanding and celebrates our culturally diverse modern world.
A groundbreaking academic anthology that explores the emerging field of interreligious/interfaith studies As it is now backed by an impressive number of courses, academic programs and centers, faculty positions, journals and publications, funding, and professional partnerships, there is no longer a question as to whether the interreligious/interfaith field exists. But its meaning and import are still being debated. How is this field distinct from, yet similar to, other fields, such as religious or theological studies? What are its signature pedagogies and methodologies? What are its motivations and key questions? In other words, what is the shape of interfaith and interreligious studies, and what is its distinct contribution? These questions are the driving force behind this anthology.
Violence committed by religious young people has become a regular feature of our daily news reports. What we hear less about are the growing numbers of religious young people from all faith backgrounds who are committed to interfaith understanding and cooperation. Building the Interfaith Youth Movement is the first book to describe this important phenomenon. Contributions include concrete descriptions of various interfaith youth projects across the country--from an arts-program in the South Bronx to a research program at Harvard University to a national organization called the Interfaith Youth Core based in Chicago--written by the founders and leaders of those initiatives. Additional chapters articulate the theory and methodology of this important new movement. This book is a must-read for college chaplains, religious leaders who work with youth, and students and scholars of contemporary religion.
The fair and equitable distribution of wealth and the cultivation of proper attitudes toward material goods and economic development concern all religious traditions alike. In so far as the dynamics of the world market or the global economic system transcend the competency and control of any particular religion, dialogue between religions, as well as between religionists and economists becomes both possible and necessary. This volume brings together religious thinkers from various traditions as well as economists to reflect on the possibilities and the challenges of such dialogue.
Two academics, one Jewish and one Muslim, come together to show how much their faiths have in common—particularly in America. This book provides a braided portrait of two American groups whose strong religious attachments and powerful commitments to ritual observance are not always easy to adapt to American culture. Orthodox Jews and observant Muslims share many similarities in their efforts to be at home in America while holding on to their practices and beliefs. As Samuel Heilman and Mucahit Bilici reveal, they follow similar paths in their American experience. Heilman and Bilici immerse readers in three layers of discussion for each religious group: historical evolution, sociological transformation, and a comparative understanding of certain parallel beliefs and practices, each of which is used as a window onto the lived reality of these communities. Written by two sociologists, one a religiously observant American Jew and the other an American Muslim, Following Similar Paths offers lively insider and outsider perspectives that deepen our understanding of American diversity and what it means to be religious in a modern society.
This book offers interfaith couples practical tools for dealing with the emotional, psychological, and religious issues that are unique to their chosen lifestyle. It will also help couples of all faiths handle sensitive issues, from announcing the engagement to deciding how to raise the children.
