Instructor's Resource Guide with Case Notes to Accompany Global Marketing Management
Author: Masaaki Kotabe
Publisher: Wiley
Published: 2001
Total Pages: 380
ISBN-13: 9780471403852
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Author: Masaaki Kotabe
Publisher: Wiley
Published: 2001
Total Pages: 380
ISBN-13: 9780471403852
DOWNLOAD EBOOKAuthor: Masaaki Kotabe
Publisher:
Published: 2001
Total Pages: 362
ISBN-13:
DOWNLOAD EBOOKAuthor: Kotabe
Publisher:
Published: 1998-01-13
Total Pages: 787
ISBN-13: 9780471193852
DOWNLOAD EBOOKAuthor: Warren J. Keegan
Publisher:
Published: 1989
Total Pages: 114
ISBN-13: 9780133572520
DOWNLOAD EBOOKAuthor: Jean-Pierre Jeannet
Publisher:
Published: 1995
Total Pages: 0
ISBN-13: 9780395721179
DOWNLOAD EBOOKAuthor: Kate Gillespie
Publisher:
Published: 2004
Total Pages: 153
ISBN-13: 9780618005093
DOWNLOAD EBOOKAuthor: Subhash C. Jain
Publisher:
Published: 1984
Total Pages: 185
ISBN-13: 9780534031091
DOWNLOAD EBOOKAuthor: Brian Toyne
Publisher:
Published: 1989
Total Pages: 351
ISBN-13: 9780205118304
DOWNLOAD EBOOKAuthor: David A. Aaker
Publisher: John Wiley & Sons
Published: 2017-09-18
Total Pages: 406
ISBN-13: 1119392209
DOWNLOAD EBOOKStrategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.
Author:
Publisher:
Published: 2009
Total Pages:
ISBN-13: 9780176104054
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