MKTG

MKTG

Author: Charles W. Lamb

Publisher: Cengage Learning

Published: 2018-05-07

Total Pages: 400

ISBN-13: 9781337671842

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Learn Marketing YOUR Way with MKTG! MKTG’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MKTG MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay motivated toward your goals. Whether you have more work to do or are ahead of the curve, you’ll know where you need to focus your efforts. And the MindTap Green Dot will charge your confidence along the way. When it’s time to study, everything you’ve flagged or noted can be gathered into a guide you can organize. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.


MKTG12

MKTG12

Author: Charles W. Lamb

Publisher:

Published: 2019

Total Pages: 0

ISBN-13: 9781337407595

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Resource added for the Marketing program 101043, Digital Marketing 311045, and Design and Graphic Technology program 101117.​


MKTG, 5th  Edition

MKTG, 5th  Edition

Author: Charles W. Lamb

Publisher: Cengage Canada

Published: 2021-01-04

Total Pages: 33

ISBN-13: 0176910077

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MKTG, Fifth Canadian Edition, provides Introduction to Marketing students with an engaging learning experience. The growth of this text over the last 10 years has been shaped not only by reviews from instructors teaching the course, but also by focus groups with over 400 students. The engaging layout, where we consider the pedagogical value of photos, graphics, and white space, is one of the hallmarks of MKTG that students consistently comment they like the most. Within this thoroughly revised and updated edition, we have included over 175 new photos and figures, new feature boxes, and a new continuing case featuring Canadian company, Awake Chocolate. With MKTG, Fifth Canadian Edition, students not only learn the fundamentals of Marketing, but they also develop their soft skills, better preparing them for their careers!


Advanced Corporate Finance

Advanced Corporate Finance

Author: Joseph P. Ogden

Publisher: Pearson

Published: 2003

Total Pages: 728

ISBN-13:

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The first book devoted exclusively to modern advanced corporate finance, this volume provides a comprehensive exploration of theoretical and empirical literature on corporate financial policies and strategies--particularly those of U.S. nonfinancial firms--defined in rational, economic terms. Throughout, Cases in Point show theory in relation to financial decisions made by specific firms; and Real-World Focus highlights numerous articles from the financial press, providing insights from practitioners' points of view. Empirical Perspectives On The Financial Characteristics Of Publicly Traded U.S. Nonfinancial Firms. Valuation And Financing Decisions In An Ideal Capital Market. Separation Of Ownership And Control, Principal-Agent Conflicts, And Financial Policies. Information Asymmetry And The Markets For Corporate Securities. The Roles Of Government, Securities Markets, Financial Institutions, Ownership Structure, Board Oversight, And Contract Devices. The Leverage Decision. Analyses Of The Firm And The Valuation Of Equity And Debt. Industry Analysis And Financial Policies And Strategies. The Firm's Environment, Governance, Strategy, Operations, And Financial Structure. Market Efficiency, Event Studies, Cost Of Equity Capital, And Equity Valuation. Corporate Bonds: Terms, Issuance, And Valuation. Private Equity And Venture Capital. Initial Public Offerings Of Stock. Managing Internal Equity And Seasoned Equity Offerings. Dividend Policy And Stock Repurchases. Corporate Liabilities: Strategic Selections Of Lenders And Contract Terms. Mergers, Acquisitions, Takeovers, And Buyouts. Financial Distress And Restructuring. Debt Restructuring, Being Acquired, Bankruptcy, Reorganization, And Liquidation. Organizational Architecture, Risk Management, And Security Design. For CEOs and CFOs of corporations, senior lending officers at commercial banks, and senior officers and analysts at investment banks.


MKTG3

MKTG3

Author: Charles W. Lamb

Publisher: South Western Educational Publishing

Published: 2009

Total Pages: 0

ISBN-13: 9780324789287

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Table of Contents Part One: THE WORLD OF MARKETING 1. Overview of Marketing. 2. Strategic Planning for Competitive Advantage. 3. Social Responsibility, Ethics, and the Marketing Environment. 4. Developing a Global Vision. Part Two: ANALYZING MARKET OPPORTUNITIES 5. Consumer Decision Making. 6. Business Marketing. 7. Segmenting and Targeting Markets. 8. Decision Support Systems and Marketing Research. Part Three: PRODUCT DECISIONS 9. Product Concepts. 10. Developing and Managing Products. 11. Services and Nonprofit Organization Marketing. Part Four: PLACE (DISTRIBUTION) DECISIONS 12. Marketing Channels and Supply Chain Management. 13. Retailing. Part Five: PROMOTION DECISIONS 14. Integrated Marketing Communication. 15. Advertising and Public Relations. 16. Sales Promotion and Personal Selling. Part Six: PRICING DECISIONS 17. Pricing Concepts. 18. Setting the Right Price. Part Seven: TECHNOLOGY-DRIVEN MARKETING 19. Customer Relationship Management.


MKTG

MKTG

Author: Charles W. Lamb

Publisher: Cengage Learning

Published: 2020-04-20

Total Pages: 0

ISBN-13: 9780357127889

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MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.