Instructor's Manual with Test Items, Understanding Mass Communication
Author: Melvin Lawrence DeFleur
Publisher:
Published: 1985
Total Pages: 146
ISBN-13: 9780395363980
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Author: Melvin Lawrence DeFleur
Publisher:
Published: 1985
Total Pages: 146
ISBN-13: 9780395363980
DOWNLOAD EBOOKAuthor: Melvin Lawrence DeFleur
Publisher:
Published: 1991
Total Pages: 436
ISBN-13: 9780395571101
DOWNLOAD EBOOKAuthor: James D. Harless
Publisher:
Published: 1985
Total Pages: 57
ISBN-13: 9780697005199
DOWNLOAD EBOOKAuthor: Jay Black
Publisher: WCB/McGraw-Hill
Published: 1995
Total Pages: 136
ISBN-13:
DOWNLOAD EBOOKAuthor: Ronald T. Farrar
Publisher:
Published: 1988
Total Pages: 177
ISBN-13: 9780314654564
DOWNLOAD EBOOKAuthor: United States. Congress. House. Committee on Appropriations. Subcommittee on Independent Offices and Department of Housing and Urban Development
Publisher:
Published: 1990
Total Pages: 540
ISBN-13:
DOWNLOAD EBOOKAuthor: Todd Hunt
Publisher:
Published: 1993
Total Pages:
ISBN-13: 9780065017403
DOWNLOAD EBOOKAuthor: Melvin Lawrence DeFleur
Publisher:
Published: 1994
Total Pages: 400
ISBN-13: 9780395674055
DOWNLOAD EBOOKAuthor: Warren Kendall Agee
Publisher:
Published: 1994
Total Pages: 198
ISBN-13: 9780673552594
DOWNLOAD EBOOKAuthor: Jack Rosenberry
Publisher: Routledge
Published: 2021-09-30
Total Pages: 310
ISBN-13: 1000453588
DOWNLOAD EBOOKNow in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362