Instructor's Manual to Accompany Strategic Marketing Cases and Applications
Author: David W. Cravens
Publisher:
Published: 1986
Total Pages: 472
ISBN-13:
DOWNLOAD EBOOKRead and Download eBook Full
Author: David W. Cravens
Publisher:
Published: 1986
Total Pages: 472
ISBN-13:
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1987
Total Pages: 420
ISBN-13: 9780205103348
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1984
Total Pages: 324
ISBN-13:
DOWNLOAD EBOOKForty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of the cases are new, revised, or updated for this edition (sixth edition was 1993). This annotated instructor's edition provides information on case introductions, computational work, supplementary data, teaching suggestions, as well as notations which link specific topics or cases to corresponding sections in the Instructor's Manual. Annotation copyright by Book News, Inc., Portland, OR
Author: Atanu Adhikari
Publisher: Springer
Published: 2017-05-27
Total Pages: 94
ISBN-13: 3319526979
DOWNLOAD EBOOKThis is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.
Author: David W. Cravens
Publisher:
Published: 2002
Total Pages:
ISBN-13:
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1990
Total Pages: 533
ISBN-13: 9780205121304
DOWNLOAD EBOOKAuthor: Roger A. Kerin
Publisher:
Published: 1987
Total Pages: 420
ISBN-13:
DOWNLOAD EBOOKAuthor: Douglas J. Dalrymple
Publisher:
Published: 1990
Total Pages: 499
ISBN-13: 9780471516729
DOWNLOAD EBOOKAuthor: Richard T. Hise
Publisher:
Published: 1984
Total Pages: 166
ISBN-13:
DOWNLOAD EBOOKAuthor:
Publisher:
Published: 1978
Total Pages: 177
ISBN-13:
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