New and Improved

New and Improved

Author: Richard S. Tedlow

Publisher: Harvard Business Review Press

Published: 1996

Total Pages: 538

ISBN-13:

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In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society. He describes the confrontations between Coke and Pepsi, Ford and GM, Sears and Montgomery Ward, and others. Illustrated.